- The Boston Beer Company was first founded in 1984 by Jim Koch, who brewed a recipe for his great-great grandfather's beer that Jim named, Samuel Adams Boston Lager, after the patriot and revolutionary. Hoping to change what drinkers thought of beer, which at the time was mass-produced, unflavorful, and made with adjunct ingredients, the first cases of Samuel Adams Boston Lager were sold in Boston on Patriot's Day in 1985.
- When Jim first started the company in 1984, his original business plan called for brewing 5,000 barrels of beer after 5 years. But, by 1988, The Boston Beer Company was brewing 36,000 barrels and was able to sell on both coasts. In 2020, we sold more than 7 million barrels of core products, making us one of the largest craft breweries in the United States.
We continue to invest in our breweries in order to expand capacity, efficiency and capabilities. We also have agreements in place with a short-list of brewing and packaging partners who we can call on and work with in the event that we have overwhelming product demands or interruptions at our breweries. We carefully select those partners and ensure that we always have the capability of utilizing traditional brewing methods and maintain first-rate quality throughout brewing, fermentation, finishing and packaging process.
Next time you’re in Boston, come and visit the Samuel Adams Brewery. You’ll learn about our history… and then drink it. Learn all about Samuel Adams, brewer and patriot. Experience the entire brewing process, from start to finish. Taste the special malts used to brew Samuel Adams beers and smell the Hallertau and Tettang hops. Enjoy many of the great styles of Samuel Adams beers. Occasionally, samples of experimental brews and new styles or our extreme brews, such as Samuel Adams Utopias are also served in the Tasting Room.
The tour is open to visitors of all ages. Proper ID is required in order to sample beer.
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For further information, please contact us by phone at 617-368-5152 or write to us at:
The Boston Beer Company
ATTN: Investor Relations
One Design Center, Suite 850
Boston, MA 02210