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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-K
 	 	 	
(Mark One)	 	 	
þ	 	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
 	 	For the fiscal year ended December 28, 2002	
OR	
o	 	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934	
 	 	For the transition period from             to	
Commission file number: 1-14092

The Boston Beer Company, Inc.
(Exact name of registrant as specified in its charter)
 	 	 	
Massachusetts
(State or other jurisdiction of
incorporation or organization)	 	04-3284048
(I.R.S. Employer Identification No.)	
75 Arlington Street, Boston, Massachusetts
(Address of principal executive offices)

02116
(Zip Code)

(617) 368-5000
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:
 	 	 	
Title of each class	 	Name of each exchange on which registered	

	 	

	
Class A Common Stock	 	NYSE	
Securities registered pursuant to Section 12(g) of the Act:     None

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  þ           No  o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulations S-K is not contained herein, and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.      o

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act.)     Yes þ          No o

The aggregate market value of the Class A Common Stock ($.01 par value) held by non-affiliates of the Registrant totaled $165,774,960 (based on the average price of the Company’s Class A Common Stock on the New York Stock Exchange on June 29, 2002). All of the Registrant’s Class B Common Stock ($.01 par value) is held by an affiliate.

As of March 19, 2003 there were 11,417,337 shares outstanding of the Company’s Class A Common Stock ($.01 par value) and 4,107,355 shares outstanding of the Company’s Class B Common Stock ($.01 par value).

DOCUMENTS INCORPORATED BY REFERENCE

Certain parts of the Registrant’s definitive Proxy Statement for its 2003 Annual Meeting to be held on May 28, 2003 are incorporated by reference into Part III of this report.

TABLE OF CONTENTS
 	 	 	 	 	 	 	 	 	
PART I	
 	Item 1. Business	
 	Item 2. Properties	
 	Item 3. Legal Proceedings	
 	Item 4. Submission of Matters to a Vote of Security Holders	
PART II	
 	Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters	
 	Item 6. Selected Financial Data	
 	Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations	
 	Item 7A. Quantitative and Qualitative Disclosures About Market Risk	
 	Item 8. Financial Statements and Supplementary Data	
 	Item 9. Changes in and Disagreements with Accountants on Financial Disclosures	
PART III	
 	Item 10. Directors and Executive Officers of the Registrant	
 	Item 11. Executive Compensation	
 	Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	
 	Item 13. Certain Relationships and Related Transactions	
 	Item 14. Controls and Procedures	
PART IV	
 	Item 15. Exhibits, Financial Statement Schedules, and Reports on Form 8-K	
 	SIGNATURES	
EX-10.43 Brewing Services Agreement	
EX-14.1 Code of Business Conduct and Ethics	
EX-21.4 Subsidiaries of the Registrant	
EX-23.1 Consent of Deloitte & Touche LLP	
Ex-99.1 Certification of Chief Executive Officer	
Ex-99.2 Certification of Chief Financial Officer	
Ex-99.3 Certification of Chief Executive Officer	
Ex-99.4 Certification of Chief Financial Officer	

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

FORM 10-K
For the Period Ended December 28, 2002
 	 	 	 	 	 	 	
 	 	 	 	Page	

	
PART I.	
Item 1.	 	Business	 	 	2	 	
Item 2.	 	Properties	 	 	10	 	
Item 3.	 	Legal Proceedings	 	 	10	 	
Item 4.	 	Submission of Matters to a Vote of Security Holders	 	 	11	 	
PART II.	
Item 5.	 	Market for Registrant’s Common Equity and Related Stockholder Matters	 	 	11	 	
Item 6.	 	Selected Financial Data	 	 	13	 	
Item 7.	 	Management’s Discussion and Analysis of Financial Condition and Results of Operations	 	 	14	 	
Item 7a.	 	Quantitative and Qualitative Disclosures About Market Risk	 	 	23	 	
Item 8.	 	Financial Statements and Supplementary Data	 	 	24	 	
Item 9.	 	Changes In and Disagreements With Accountants on Accounting and Financial Disclosure	 	 	47	 	
PART III.	
Item 10.	 	Directors and Executive Officers of the Registrant	 	 	47	 	
Item 11.	 	Executive Compensation	 	 	47	 	
Item 12.	 	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	 	 	47	 	
Item 13.	 	Certain Relationships and Related Transactions	 	 	47	 	
Item 14.	 	Controls and Procedures	 	 	47	 	
PART IV.	
Item 15.	 	Exhibits, Financial Statement Schedules and Reports on Form 8-K	 	 	48	 	
Signatures	 	 	52	 	
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PART I

Item 1.     Business

General

The Boston Beer Company, Inc. (“Boston Beer” or the “Company”) is the largest craft brewer and believes it is the fifth largest brewer overall in the United States. In fiscal 2002, Boston Beer sold 1,280,589 barrels of its proprietary products (“core brands”) and brewed 5,786 barrels under contract (“non-core products”) for third parties.

The Company produced a total of fifteen beers under the Boston Beer Company name, two cider products under the HardCore Cider Company name, and two alternative malt beverage products under the Twisted Tea Brewing Company name during 2002. Boston Beer produces malt beverages and hard cider products at Company-owned breweries and under contract. The Company-owned breweries are located in Cincinnati, Ohio and Boston, Massachusetts. The Company brewed its beer under contract at five breweries during 2002 (located in Eden, North Carolina; Tumwater, Washington; Rochester, New York; Utica, New York; and La Crosse, Wisconsin).

The Company’s principal executive offices are located at 75 Arlington Street, 5th Floor, Boston, Massachusetts 02116, and its telephone number is (617) 368-5000.

Beer Industry Background

The Company’s beer products are primarily positioned in the “Better Beer” category of the beer industry, which includes craft beers and most imports sold at premium prices. Better Beers are determined by higher price, quality, image and taste, as compared with regular domestic beers.

The Better Beer category is approximately 14% of United States beer consumption and has experienced low double-digit compounded annual growth over the last ten years. Samuel Adams Boston Lager® is the third largest brand in the Better Beer category of the United States brewing industry, trailing only Heineken® and Corona®. In comparison, the domestic beer industry, excluding Better Beers, has experienced a slight decline in shipments over the last ten years.

During 2002, the Better Beer category grew by approximately 5%, driven by the growth of imports, Boston Beer, and other domestic Better Beers. Although per capita beer consumption in the United States has declined from its peak in the early 1980’s, beer consumption has been increasingly focused on more flavorful or otherwise distinctive beers. In the early 1980’s, imported beers from Holland, Germany, Canada, and Mexico met this demand. Beginning in the late 1980’s, domestic craft brewers began producing richer, more full-flavored beers, usually sold in small, local geographic markets, and sometimes, through their own brewpubs. When Samuel Adams Boston Lager® was first brewed in 1984, only a handful of craft breweries existed, few of which distributed outside their immediate geographical areas. In response to increased consumer demand for more flavorful beers, the number of craft-brewed beers increased dramatically. Currently there are over 1,000 craft brewers and brewpubs in the United States. In addition to the many independent brewers, the three major brewers (Anheuser-Busch Inc., Miller Brewing Company, and Coors Brewing Company) have all entered this craft market, either by developing their own beers or acquiring, in whole or part, existing craft brewers.

Before Prohibition, the United States beer industry consisted of hundreds of small breweries that brewed such full-flavored beers. Since the end of Prohibition, most domestic brewers have shifted production to less flavorful, lighter beers, which use lower-cost ingredients, and can be mass-produced to take advantage of economies of scale in production and advertising. This shift towards mass-produced beers has coincided with consolidation in the beer industry. Today, the three major brewers comprise over 90 %  of all United States domestic beer shipments, excluding imports.

During 2002, major domestic brewers achieved growth of approximately 1%, primarily due to the growth of domestic light beers and alternative malt beverages. Light beers are beers with fewer calories than

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traditional beers. The growth rate for domestic light beers has significantly surpassed that of domestic regular beers over the past 10 years. Better Beers comprise approximately 25% of regular beer consumption (excluding light beers). In terms of light beer only, Better Light Beers currently comprise approximately 2% of light beer consumption.

Since 2001, significant investments have been made in the alternative malt beverage or “malternative” category of the beer industry. Malternatives are flavored malt beverages such as Smirnoff Ice®, BacardiSilver® or Mike’s Hard Lemonade®, and are typically priced competitively with Better Beers. Within the past two years, the malternative category has grown from approximately 2% of total beer consumption to approximately 4% of beer consumption.

Narrative Description of Business

The Company’s business goal is to become the leading brewer in the Better Beer category by creating and offering high quality full-flavored beers. With the support of a large, well-trained sales organization, the Company strives to achieve this goal by increasing brand awareness through advertising, point-of-sale and promotional programs.

Products marketed

The Company’s product strategy is to create and offer a world-class variety of traditional beers and other alcoholic beverages with a focus on promoting the Samuel Adams® product line. During 2002, the Company marketed all continuing styles listed below. The Company’s Samuel Adams Boston Lager® accounts for the majority of the Company’s sales. The following is a list of continuing styles as of December 28, 2002.
 	 	 	 	 	
 	 	Year First	
 	 	Brewed or	
 	 	Introduced	

	
Year-Round Beers	 	 	 	 	
Samuel Adams Boston Lager®	 	 	1984	 	
Samuel Adams® Boston Ale	 	 	1987	 	
Samuel Adams® Cream Stout	 	 	1993	 	
Samuel Adams® Triple Bock®	 	 	1994	 	
Samuel Adams Cherry Wheat®	 	 	1995	 	
Samuel Adams® I.P.A. 	 	 	1998	 	
Samuel Adams® Pale Ale	 	 	1999	 	
Sam Adams Light®	 	 	2001	 	
Samuel Adams® Weiss Beer	 	 	2001	 	
Sam Adams Utopias MMIITM	 	 	2001	 	
 	
Seasonal Beers	 	 	 	 	
Samuel Adams® Double Bock	 	 	1988	 	
Samuel Adams® Octoberfest	 	 	1989	 	
Samuel Adams® Winter Lager	 	 	1989	 	
Samuel Adams® Summer Ale	 	 	1996	 	
Samuel Adams® Spring Ale	 	 	1998	 	
 	
Hard Ciders	 	 	 	 	
HardCore® Crisp Hard Cider	 	 	1997	 	
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 	 	Year First	
 	 	Brewed or	
 	 	Introduced	

	
Alternative Malt Beverages	 	 	 	 	
Twisted Tea®	 	 	2001	 	
Twisted Tea® Raspberry	 	 	2001	 	
The Company continually evaluates the performance of its various beer and hard cider brands and the rationalization of its product line, as a whole. Periodically, the Company discontinues certain styles. HardCore® Golden Cider was discontinued during 2002. Certain products discontinued in previous years may be produced for the Company’s seasonal variety packs. During 2002, Samuel Adams® Cranberry Lambic and Old Fezziwig® were produced and included in Samuel Adams® Winter Classics variety pack and Samuel Adams® White Ale was produced and included in the Samuel Adams® World-Class Mix Pack.

In July 2001, the Company launched Sam Adams Light®, a Better Light Beer, in test markets in Maine and Rhode Island. During 2002, the Company achieved national distribution of Sam Adams Light®. Sam Adams Light® is a unique light beer made with only two-row barley malt and noble hops. The Company believes that an opportunity exists to sell a Better Light Beer. While Better Beer accounts for 25% of regular beer consumption in the United States, Better Light Beers account for approximately 2% of the light beer segment and appear underdeveloped. Sam Adams Light® has been well received by retailers and wholesalers, and generated the growth for the Company in 2002. In support of the National rollout, the Company invested significant advertising, sales force and promotional resources behind Sam Adams Light® during 2002. The Company devoted the majority of its resources to the launch of Sam Adams Light® and the Company experienced some declines during the later half of 2002 in other of its Samuel Adams® styles. The Company believes that these declines are coming from a combination of consumer cannibalization, retail shelf space losses, and the focus by the Company and its wholesalers on Sam Adams Light® rather than Samuel Adams Boston Lager® and Seasonals.

Product Innovations

The Company is committed to remaining a leading innovator in the Better Beer category by developing new products. These new products allow the Samuel Adams® drinker to try new styles of malt beverages while remaining loyal to the Samuel Adams® brand. In October 2002, the Company introduced Samuel Adams® Vienna Style Lager. Samuel Adams® Vienna Style Lager is a lager with a rich, deep, malt flavor, coppery color and a full creamy head that offers a crisp, but not bitter finish. This style was available in 2002 in the Company’s Samuel Adams® World-Class Mix Pack and our Samuel Adams® Winter Classics variety pack, and will be distributed in other packages beginning in 2003.

Sales, Distribution and Marketing

The Company sells its products to a network of approximately 400 wholesale distributors, who then sell to retailers such as pubs, restaurants, grocery chains, package stores, and other retail outlets. With few exceptions, the Company’s products are not the primary brands in distributors’ portfolios. Thus, the Company, in addition to competing with other malt beverages for a share of the consumer’s business, competes with other brewers for a share of the distributor’s attention, time, and selling efforts.

The Company sells its products predominantly in the United States, but also has markets in Canada, Europe, the Caribbean, and the Pacific Rim. During 2002, the Company’s largest distributor accounted for approximately 5% of the Company’s net sales, and the Company’s second largest distributor accounted for approximately 3% of the Company’s net sales. No other distributor accounted for more than 3% of the Company’s net sales. In some states, the terms of the Company’s contracts with its distributors may be affected by laws that restrict the enforcement of some contract terms, especially those related to the Company’s right to terminate the services of its distributors. The Company typically receives orders in the

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first week of a month for products to be shipped the following month. Products are shipped within days of completion and, accordingly, there has historically not been any significant product order backlog.

Boston Beer sells its products through a sales force of approximately 175 people, which the Company believes is the largest of any craft brewer and one of the largest in the domestic beer industry. The Company’s sales organization is designed to develop and strengthen relations at each level of the three-tier distribution system by providing educational and promotional programs encompassing distributors, retailers, and consumers. The Company’s sales force has a high level of product knowledge and is trained in the details of the brewing and the selling processes. Sales representatives typically carry hops, barley, and other samples to educate wholesale and retail buyers about the quality and taste of the Company’s beers. The Company has developed strong relationships with its distributors and retailers, many of which have benefited from the Company’s premium pricing strategy and growth.

The Company has also engaged in media campaigns, primarily television, radio, billboards and print. These media efforts are complemented by participation in sponsorships of cultural and community events, local beer festivals, industry-related trade shows, and promotional events at local establishments, to the extent permitted under local laws and regulations. The Company uses a wide array of point-of-sale items (banners, neons, umbrellas, glassware, display pieces, signs, and menu stands) designed to stimulate impulse sales and continued awareness.

Ingredients and Packaging

The Company has been successful to date in obtaining sufficient quantities of the ingredients used in the production of its beers. These ingredients include:

Malt.The Company purchased the majority of malt used in the production of its beer from two suppliers during 2002. The two-row varieties of barley used in the Company’s malt are grown in the United States and Canada. The last two crop years of barley in both the United States and Canada have been well below ten-year averages for both volume and quality of crop, which has resulted in some barley shortages and increased prices. To date, the Company’s relationships with its suppliers have allowed it to weather this disruption.

Hops. The Company uses Noble hops for its Samuel Adams® lagers. Noble hops are varieties from several specific growing areas recognized for superior taste and aroma properties and include Hallertau-Hallertauer, Tettnang-Tettnanger, and Spalt-Spalter from Germany. Noble hops are rare and more expensive than other varieties of hops. Traditional English hops, namely, East Kent Goldings and English Fuggles, are used in the Company’s ales. The Company stores its hops in multiple cold storage warehouses to minimize the impact of a catastrophe at a single site.

The Company purchases its hops from two hops dealers, the largest of which accounted for over half of annual hops purchases during 2002. The Company enters into forward purchase commitments for hops from these dealers, based on the Company’s projected future volumes and brewing needs. The dealers then contract with farmers to ensure that the Company’s needs are met.

Yeast.The Company maintains a supply of proprietary strains of yeast used in its breweries and supplies them to its contract brewers. Since these yeasts would be impossible to duplicate if destroyed, the Company maintains secure supplies in several locations. In addition, the Company’s contract brewers maintain a supply of yeasts that are reclaimed from the batches of brewed beer. The contract brewers are obligated by their production contracts to use the Company’s proprietary strains of yeasts only to brew the Company’s beers and such yeasts cannot be used without the Company’s approval to brew any other beers produced at the respective breweries.

Apple Juice Concentrate.The Company imported apple juice concentrate from two apple juice suppliers during 2002. A mixture of these concentrates is used in production of its hard cider. The Company believes that alternative suppliers are available.

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Other Ingredients. The Company maintains competitive sources for the supply of other ingredients used in some of its specialty malt-based products.

Packaging Materials. The Company maintains competitive sources for the supply of packaging materials, such as shipping cases, six-pack carriers and crowns. Currently, glass and labels are each supplied by a single source, although the Company believes that alternative suppliers are available. The Company enters into limited term supply agreements with certain vendors in order to receive preferential pricing.

The Company initiates bottles deposits and reuses some of the glass bottles that are returned pursuant to certain state bottle recycling laws and derives some economic benefit from this practice. The cost associated with reusing the glass varies, based on the costs of collection, sorting and handling, including arrangements with retailers, wholesalers and dealers in recycled products. There is no guaranty that the current economics relating to the use of returned glass will continue or that the Company will continue to reuse returnable bottles.

Quality Assurance

As of December 28, 2002, the Company employed ten brew masters and retained a world-recognized brewing authority as a consulting brew master to monitor the Company’s contract brewing operations and control the production of its beers. Over 125 tests, tastings and evaluations are typically required to ensure that each batch of Samuel Adams® beer, Twisted Tea®, and Hardcore ®  hard cider conforms to the Company’s standards. The Company has on-site quality control labs at each brewery, including a lab located in Boston, Massachusetts.

In order to ensure that its customers enjoy only the freshest beer, the Company includes a clearly legible “freshness” date on every bottle and keg of its Samuel Adams® products. Boston Beer was the first American brewer to use this practice.

Brewing Strategy

The Company believes that its current strategy of combining brewery ownership with contract brewing, which utilizes the excess capacity of other breweries, provides the Company flexibility as well as quality and cost advantages over its competitors. The Company carefully selects breweries with (i) the capability of utilizing traditional brewing methods and (ii) first rate quality control capabilities throughout brewing, fermentation, finishing, and packaging. Furthermore, by brewing in multiple locations, the Company reduces its distribution costs and is better able to deliver fresher beer to its customers than other craft brewers with broad distribution from a single brewery.

The Company brews over 40% of its volume at a Company-owned brewery located in Cincinnati, Ohio (the “Cincinnati Brewery”). The Company believes that this brewery complements the contract breweries by providing greater flexibility for brewing production.

The Company uses its brewery located in Boston, Massachusetts (the “Boston Brewery”) to develop new types of innovative and traditional products and to supply, in limited quantities, beers for the local market. All of Boston Beer’s products are brewed at the Boston Brewery in the course of a year. Product development entails researching market needs and competitive products, sample brewing, and market taste testing.

The Company also currently has contracts to produce its products with the breweries listed below. Under its contract brewing arrangements, the Company is charged a per unit rate for the production of its products at each of the breweries and bears the costs of raw materials, excise taxes and deposits for pallets and kegs and specialized equipment required to brew the Company’s beers.

High Falls Brewing Company, LLC.Throughout 2002, the Company brewed its beer at a brewery located in Rochester, NY (the “Rochester Brewery”) under a contract that was entered into in 1997 with The Genesee Brewing Company (“Genesee”), and later renegotiated in April 2002. The renegotiated contract extends the Company’s option to produce at the Rochester Brewery through 2010. In connection

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with this new agreement, the Company released the guaranty of the obligations of High Falls Brewing Company, LLC by the Genesee Brewing Company, Inc.

Miller Brewing Company.In 2002, the Company brewed its beer at two breweries owned and operated by the Miller Brewing Company (“Miller”). The Company’s west coast supply was primarily produced in Tumwater, Washington (the “Tumwater Brewery”), and a portion of its east coast supply was produced in Eden, North Carolina (the “Eden Brewery”).

During the fourth quarter of 2002, Miller filed with the American Arbitration Association a demand for arbitration with respect to its legal right to terminate its obligation to continue production for the Company after May 30, 2004. In its response, the Company, in addition to denying that Miller has the right to terminate, asserted certain counterclaims against Miller. Miller has also notified the Company of its intention to close the Tumwater Brewery no later than July 1, 2003. Based on ongoing discussions with Miller, the Company believes that Tumwater production will be moved to the Eden Brewery in the near-term, with Miller assuming the cost of the incremental freight to the areas previously supplied by the Tumwater Brewery. Regardless of the potential outcome of the arbitration, the Company is in active discussions with brewers on each coast, as well as investigating the expansion of the Cincinnati Brewery and believes that it will be able to maintain sources of supply adequate to meet the expected demand for the Company’s products beyond May 30, 2004 even if it is determined in the arbitration that Miller need not produce for the Company after that date. However, the Company is unable to quantify at this time any additional costs, capital or operating, if any, that it might incur in securing access to such capacity and ensuring that its products are produced to its quality and service requirements.

City Brewing Company, LLC.In July 2002, the Company entered into a production agreement with City Brewing Company, LLC of La Crosse, Wisconsin, under which the Company is guaranteed the availability of a certain volume. The Company had modest levels of production at the La Crosse facility in 2002.

The Matt Brewing Co., Inc.During the first quarter 2002, the Company brewed small quantities of its beer at the brewery in Utica, New York owned by The Matt Brewing Company, Inc. (“Matt Brewing”) in trial production runs. Subsequently, effective March 10, 2003, the Company and Matt Brewing entered into a contract brewing agreement and in early 2003 started further brewing of the Company’s products.

Competition

The Better Beer category of the United States beer market is highly competitive due to the recent gains in market share achieved by imported beers, the large number of craft brewers, and the recent arrival of major spirits-branded malternatives with pricing and target customers similar to the Better Beers. The Company anticipates competition among domestic craft brewers to remain strong as existing craft brewers retrench to their key markets and core brands. Imported beers, such as Heineken® and Corona®, have gained market share and increased volumes within the growing Better Beer segment as they continue to compete aggressively in the United States. These competitors may have substantially greater financial resources, marketing strength, and distribution networks than the Company. The Company believes that it may benefit from the success of the imports, as they educate beer drinkers about the Better Beer segment and increase the pool of Better Beer drinkers. In addition, large domestic brewers have developed or are developing niche brands, such as Miller’s Leinenkugel®, and have acquired interests in small brewers to compete in the craft-brewed segment.

The Company competes with other beer and alcoholic beverage companies within the three-tier distribution system. The Company competes for a share of the distributor’s attention, time and selling efforts. In retail establishments, the Company competes for shelf and tap space. From a consumer perspective, competition exists for brand acceptance and loyalty. The principal factors of competition in the Better Beer segment of the beer industry include product quality and taste, brand advertising, trade and consumer promotions, pricing, packaging and the development of new products.

The Company distributes its products through independent distributors who may also distribute competitors’ products. In recent years, certain brewers have introduced new contracts with their

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distributors. Such contracts impose requirements on distributors that are intended to maximize the wholesalers’ attention, time and selling efforts on that brewer’s products. These new contracts generally result in increased competition amongst brewers as the contracts may affect the manner in which a distributor allocates selling effort and investment to the brands included in its portfolio. The Company closely monitors these and other trends in its distributor network and develops programs and tactics intended to best position its products in the market.

The Company has certain competitive advantages over the regional craft brewers, as the Company’s contract brewing strategy provides greater flexibility, higher quality and lower initial capital costs, freeing up capital for other uses. In addition, use of contract brewers allows the Company’s beer to be brewed closer to major markets around the country, providing fresher beer to customers and affording lower transportation costs. The Company also believes that the Cincinnati Brewery complements its strategy of contract brewing while providing added flexibility of production. Additionally, the Company believes it has competitive advantages over imported beers, including lower transportation costs, higher product quality, a lack of import charges, and superior product freshness.

The increased activity in the malternative category may significantly change the competitive landscape due to, among other factors, the arrival of large spirits companies into the beer business, the widespread advertising of malt-based spirits brands, and wholesalers having more brands on which to focus. These factors may affect the Company by making the Company’s brands not as significant to its wholesalers and retailers and by reducing the impact of the Company’s own marketing efforts. The Company does not believe that the malternative activity adversely affected the Company’s business significantly in 2002, but there are no guarantees that this is indicative of the future. Although the Company does market its Twisted Tea® brand products, which are flavored malt beverages, the Company intends to focus on traditional beer products, Samuel Adams Boston Lager®, Sam Adams Light®, and Samuel Adams® Seasonals, which the Company believes to have more potential to create long-term value than malternatives.

The competitive advantage of the Company is enhanced by the following factors: uncompromising product quality, development of new beer styles, innovative point-of-sale materials, a large sales force, tactical introduction of seasonal beers and pricing strategies. Management believes that as the industry consolidates, Boston Beer will be in a position to leverage its strengths and successfully compete in a maturing market.

Alcoholic Beverage Regulation and Taxation

The manufacture and sale of alcoholic beverages is a highly regulated and taxed business. The Company’s operations are subject to more restrictive regulations and increased taxation by federal, state, and local governmental entities than are those of non-alcohol related beverage businesses. Federal, state, and local laws and regulations govern the production and distribution of beer, including permitting, licensing, trade practices, labeling, advertising, marketing, distributor relationships, and related matters. Federal, state, and local governmental entities also levy various taxes, license fees, and other similar charges and may require bonds to ensure compliance with applicable laws and regulations. Failure by the Company to comply with applicable federal, state, or local laws and regulations could result in penalties, fees, suspension, or revocation of permits, licenses, or approvals. There can be no assurance that other or more restrictive laws, regulations or higher taxes will not be enacted in the future.

Licenses and Permits

The Company, through its wholly-owned subsidiary, Boston Beer Corporation, produces and sells its alcoholic beverages to distributors pursuant to a federal wholesaler’s basic permit and a federal brewer’s notice. Brewery and wholesale operations require various federal, state, and local licenses, permits, and approvals. In addition, some states prohibit any supplier, such as the Company, and/or wholesaler from holding an interest in any retailer. Violation of such regulations can result in the loss or revocation of existing licenses by the wholesaler, retailer, and/or the supplier. The loss or revocation of any existing

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licenses, permits, or approvals, and/or failure to obtain any additional or new licenses, could have a material adverse effect on the ability of the Company to conduct its business.

At the federal level, effective January 23, 2003, the Alcohol and Tobacco Tax and Trade Bureau (“TTB”), a newly formed bureau within the Department of the Treasury, has been created to administer and enforce the federal laws and tax code provisions related to the production and taxation of alcohol products. This activity was formerly handled by the Bureau of Alcohol, Tobacco and Firearms. Brewers are required to file an amended notice with the TTB in the event of a material change in the production process, production equipment, brewery’s location, brewery’s management, or a material change in the brewery’s ownership. The TTB permits and registrations can be suspended, revoked, or otherwise adversely affected for failure to pay tax, keep proper accounts, pay fees, bond premises, abide by federal alcoholic beverage production and distribution regulations, and to notify the TTB of any change. Permits, licenses, and approvals from state regulatory agencies can be revoked for many of the same reasons. The Company’s operations are subject to audit and inspection by the TTB at any time.

At the state and local level, some jurisdictions merely require notice of any material change in the operations, management, or ownership of the permit or licensee. Some jurisdictions require advance approvals and require that new licenses, permits, or approvals must be applied for and obtained in the event of a change in the management or ownership of the permit or licensee. State and local laws and regulations governing the sale of beer within a particular state by an out-of-state brewer or wholesaler vary from locale to locale.

Because of the many and various state and federal licensing and permitting requirements, there is a risk that one or more regulatory agencies could determine that the Company has not complied with applicable licensing or permitting regulations or has not maintained the approvals necessary for it to conduct business within its jurisdiction. There can be no assurance that any such regulatory action would not have a material adverse effect upon the Company or its operating results.

Taxation

The federal government and all of the states levy excise taxes on alcoholic beverages, including beer. For brewers producing no more than 2.0 million barrels of malt beverages per calendar year, the federal excise tax is $7.00 per barrel on the first 60,000 barrels of malt beverages removed for consumption or sale during a calendar year, and $18.00 per barrel for each barrel in excess of 60,000. For brewers producing more than 2.0 million barrels of malt beverages for domestic consumption in a calendar year, the federal excise tax is $18.00 per barrel. The Company has been able to take advantage of this reduced tax on the first 60,000 barrels of its malt beverages produced. Individual states also impose excise taxes on alcoholic beverages in varying amounts, which have also been subject to change. The determination of who is responsible, the Company or the distributor, to bear the liability of these taxes varies by state. Twisted Tea® is classified as a beer and is taxed accordingly. In addition, the federal government and each of the states levy taxes on hard cider. The federal excise tax rate on qualifying hard cider is $7.00 per barrel.

Federal and state legislators routinely consider various proposals to impose additional excise taxes on the production and distribution of alcoholic beverages, including beer and hard cider. Further increases in excise taxes on beer and/or hard cider, if enacted, could result in a general reduction in sales for the affected products or in the profit realized from the sales of affected products.

Trademarks

The Company has obtained United States Trademark Registrations for several trademarks, including Samuel Adams®, Sam Adams®, the design logo of Samuel Adams®, Samuel Adams Boston Lager®, Samuel Adams Cherry Wheat®, Sam Adams Light®, Twisted Tea® and HardCore®. The Company has a pending trademark application for its other house mark, Oregon Original TM . The Samuel Adams® trademark and the Samuel Adams Boston Lager® trademark (including the design logo of Samuel Adams) and other Company trademarks are also registered or registration is pending in various foreign countries. The Company regards its “Samuel Adams” family of trademarks and other trademarks as

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having substantial value and as being an important factor in the marketing of its products. The Company is not aware of any trademark infringements that could materially affect its current business or any prior claim to the trademarks that would prevent the Company from using such trademarks in its business. The Company’s policy is to pursue registration of its marks whenever possible and to vigorously oppose any infringements of its marks.

Environmental Regulations and Operating Considerations

The Company’s operations are subject to a variety of extensive and changing federal, state, and local environmental laws, regulations, and ordinances that govern activities or operations that may have adverse effects on human health or the environment. Such laws, regulations, or ordinances may impose liability for the cost of remediation, and for certain damages resulting from, sites of past releases of hazardous materials. The Company believes that it currently conducts, and in the past has conducted, its activities and operations in substantial compliance with applicable environmental laws, and believes that any costs arising from existing environmental laws will not have a material adverse effect on the Company’s financial condition or results of operations. However, there can be no assurance that environmental laws will not become more stringent in the future or that the Company will not incur costs in the future in order to comply with such laws.

The Company’s operations are subject to certain hazards and liability risks faced by all producers of alcoholic beverages, such as potential contamination of ingredients or products by bacteria or other external agents that may be wrongfully or accidentally introduced into products or packaging. While the Company has never experienced a contamination problem in its products, the occurrence of such a problem could result in a costly product recall and serious damage to the Company’s reputation for product quality, as well as give rise to product liability claims. The Company and its contract brewers maintain insurance which the Company believes is sufficient to cover any product liability claims which might result from a contamination problem in its products.

As part of its efforts to be environment friendly, the Company has reused its glass returned from certain states that have bottle deposit bills. The Company believes that it benefits economically from washing and reusing this glass which has a lower cost than purchasing new glass, and that it benefits the environment by the reduction in landfill usage, the reduction of usage of raw materials, and the reduction in utilities required in reusing glass versus producing it. The economics of using recycled glass varies based on the cost of collection, sorting and handling, and may be affected by local regulation, retailer, wholesaler and glass dealer behavior. There is no guarantee that the current economics of using returned glass will continue, and that the company will continue to do so.

Employees

During 2002, the Company employed approximately 363 people, of which approximately 65 at the Cincinnati Brewery were covered by collective bargaining agreements. The representation involves three labor unions, all of whose contracts were successfully renegotiated and extended for an additional five years in 2002. The Company believes it maintains a good working relationship with all three labor unions and has no reason to believe that a good working relationship will not continue. The Company has experienced no work stoppages and believes that its employee relations are good.

Item 2.	Properties	
The Company maintains its principal corporate offices and a brewery in Boston, Massachusetts and a brewery in Cincinnati, Ohio. The Company believes that its facilities are adequate for its current needs and that suitable additional space will be available on commercially acceptable terms as required.

Item 3.	Legal Proceedings	
Miller Brewing Company (“Miller”) filed a Demand for Arbitration with the American Arbitration Association seeking a determination as to whether Miller has the right to terminate its existing contractual

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obligations to the Company, effective May 30, 2004. The Company has filed an answer to the Demand, asserting certain counterclaims. Discovery in the proceedings has not yet commenced and the Company is not able to determine the likely outcome of the proceedings.

The Company is party to certain claims and litigation in the ordinary course of business. The Company does not believe any of these proceedings will, individually or in the aggregate, have a material adverse effect upon its financial condition or results of operations.

Item 4.	Submission of Matters to a Vote of Security Holders	
There were no matters submitted to a vote of the holders of Class A or Class B Common Stock of the Company during the fourth quarter ended December 28, 2002.

PART II

Item 5.	Market for Registrant’s Common Equity and Related Stockholder Matters	
The Company’s Class A Common Stock is listed for trading on the New York Stock Exchange. The Company’s NYSE symbol is SAM. For the fiscal periods indicated, the high and low per share sales daily close prices for the Class A Common Stock of The Boston Beer Company, Inc. as reported on the New York Stock Exchange-Composite Transaction Reporting System were as follows:
 	 	 	 	 	 	 	 	 	
Fiscal 2002	 	High	 	Low	

	 	

	 	

	
First Quarter	 	$	17.24	 	 	$	12.44	 	
Second Quarter	 	$	16.75	 	 	$	13.03	 	
Third Quarter	 	$	16.01	 	 	$	12.90	 	
Fourth Quarter	 	$	17.71	 	 	$	13.50	 	
 	 	 	 	 	 	 	 	 	
Fiscal 2001	 	High	 	Low	

	 	

	 	

	
First Quarter	 	$	10.20	 	 	$	8.75	 	
Second Quarter	 	$	9.94	 	 	$	8.62	 	
Third Quarter	 	$	11.85	 	 	$	8.82	 	
Fourth Quarter	 	$	17.69	 	 	$	10.76	 	
There were approximately 16,000 holders of record of the Company’s Class A Common Stock as of March 19, 2003. Excluded in the number of stockholders of record are stockholders who hold shares in “nominee” or “street” name. The closing price per share of the Company’s Class A Common Stock as of March 19, 2003, as reported under the New York Stock Exchange-Composite Transaction Reporting System, was $14.70.

Class A Common Stock

There were 16,674,556 shares issued and 22,700,000 shares authorized of Class A Common Stock with a par value of $.01 as of December 28, 2002. The Class A Common Stock has no voting rights, except (1) as required by law, (2) for the election of Class A Directors, and (3) that the approval of the holders of the class A Common Stock is required for certain (a) future authorizations or issuances of additional securities which have rights senior to Class A Common Stock, (b) alterations of rights or terms of the Class A or Class B Common Stock as set forth in the Articles of Organization of the Company, (c) other amendments of the Articles of Organization of the Company, (d) mergers or consolidations with, or acquisitions of, other entities, and (e) sales or dispositions of any significant portion of the Company’s assets.

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Class B Common Stock

There were 4,107,355 shares issued and outstanding and 4,200,000 shares authorized of Class B Common Stock with a par value of $.01 at December 28, 2002. The Class B Common Stock has full voting rights, including the right to (1) elect a majority of the members of the Company’s Board of Directors and (2) approve all (a) amendments to the Company’s Articles of Organization, (b) mergers or consolidations with, or acquisitions of, other entities, and (c) sales or dispositions of any significant portion of the Company’s assets. The Company’s Class B Common Stock is not listed for trading. Each share of Class B Common Stock is freely convertible into one share of Class A Common Stock, upon request of any Class B holder.

As of March 19, 2003, C. James Koch was the sole holder of record of all the Company’s Class B Common Stock then issued and outstanding.

The holders of the Class A and Class B Common Stock are entitled to dividends, on a share-for-share basis, only if and when declared by the Board of Directors of the Company out of funds legally available for payment thereof. Since its inception, the Company has not paid dividends and does not currently anticipate paying dividends on its Class A or Class B Common Stock in the foreseeable future. It should be further noted that under the terms of the existing credit agreement dated July 1, 2002, the Company is prohibited from paying dividends.

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Item 6.	Selected Financial Data	
THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

SELECTED CONSOLIDATED FINANCIAL DATA

 	 	Year Ended	

	
 	 	Dec. 28,	 	Dec. 29,	 	Dec. 30,	 	Dec. 25,	 	Dec. 26,	
 	 	2002	 	2001	 	2000	 	1999	 	1998	

	 	

	 	

	 	

	 	

	
 	 	 	
 	 	(In thousands, except per share data)	
Income Statement Data:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Sales	 	$	238,335	 	 	$	207,218	 	 	$	212,105	 	 	$	197,309	 	 	$	205,020	 	
Less excise taxes	 	 	22,980	 	 	 	20,435	 	 	 	21,551	 	 	 	20,528	 	 	 	21,567	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Net sales	 	 	215,355	 	 	 	186,783	 	 	 	190,554	 	 	 	176,781	 	 	 	183,453	 	
Cost of Sales	 	 	88,367	 	 	 	81,693	 	 	 	84,057	 	 	 	78,397	 	 	 	89,393	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Gross Profit	 	 	126,988	 	 	 	105,090	 	 	 	106,497	 	 	 	98,384	 	 	 	94,060	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Advertising, promotional and selling expenses	 	 	100,734	 	 	 	80,124	 	 	 	77,838	 	 	 	69,935	 	 	 	66,928	 	
General and administrative	 	 	14,586	 	 	 	13,483	 	 	 	12,079	 	 	 	11,459	 	 	 	12,460	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Total operating expenses	 	 	115,320	 	 	 	93,607	 	 	 	89,917	 	 	 	81,394	 	 	 	79,388	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Operating income	 	 	11,668	 	 	 	11,483	 	 	 	16,580	 	 	 	16,990	 	 	 	14,672	 	
Other income (expense), net	 	 	2,423	 	 	 	1,734	 	 	 	2,470	 	 	 	2,100	 	 	 	(306	)	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Income before provision for income taxes	 	 	14,091	 	 	 	13,217	 	 	 	19,050	 	 	 	19,090	 	 	 	14,366	 	
Provision for income taxes	 	 	5,538	 	 	 	5,384	 	 	 	7,811	 	 	 	8,010	 	 	 	6,442	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Net income	 	$	8,553	 	 	$	7,833	 	 	$	11,239	 	 	$	11,080	 	 	$	7,924	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Earnings per share — basic	 	$	0.53	 	 	$	0.48	 	 	$	0.62	 	 	$	0.54	 	 	$	0.39	 	
Earnings per share — diluted	 	$	0.52	 	 	$	0.47	 	 	$	0.62	 	 	$	0.54	 	 	$	0.39	 	
Weighted average shares outstanding — basic	 	 	16,083	 	 	 	16,413	 	 	 	18,056	 	 	 	20,413	 	 	 	20,486	 	
Weighted average shares outstanding — diluted	 	 	16,407	 	 	 	16,590	 	 	 	18,109	 	 	 	20,459	 	 	 	20,565	 	
Balance Sheet Data:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Working capital	 	$	58,666	 	 	$	56,074	 	 	$	47,961	 	 	$	58,827	 	 	$	53,374	 	
Total assets	 	$	106,806	 	 	$	107,495	 	 	$	98,602	 	 	$	112,730	 	 	$	122,689	 	
Total long term obligations	 	$	3,103	 	 	$	4,919	 	 	$	4,467	 	 	$	5,779	 	 	$	4,559	 	
Total partners’/stockholders’ equity	 	$	78,832	 	 	$	78,179	 	 	$	73,689	 	 	$	83,450	 	 	$	82,028	 	
Statistical Data:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Barrels sold	 	 	1,286	 	 	 	1,165	 	 	 	1,241	 	 	 	1,174	 	 	 	1,227	 	
Net sales per barrel	 	$	167	 	 	$	160	 	 	$	154	 	 	$	151	 	 	$	150	 	
Employees	 	 	363	 	 	 	363	 	 	 	355	 	 	 	342	 	 	 	349	 	
Net sales per employee	 	$	593	 	 	$	515	 	 	$	536	 	 	$	517	 	 	$	526	 	
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Item 7.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	
Business Environment

The Boston Beer Company is engaged in the business of brewing and selling malt beverages and cider products primarily in the domestic market and, to a lesser extent, in selected international markets. The alcoholic beverage industry is highly regulated at the federal, state and local levels. The Federal Treasury Department’s Alcohol and Tax and Trade Bureau (“TTB”) and the Justice Department’s Bureau of Alcohol, Tobacco, Firearms and Explosives enforce laws under the Federal Alcohol Administration Act. The TTB is responsible for administering and enforcing excise tax laws that directly affect the Company’s results of operations. State and regulatory authorities have the ability to suspend or revoke the Company’s licenses and permits or impose substantial fines for violations. The Company has established strict guidelines in efforts to ensure compliance with all state and federal laws. However, the loss or revocation of any existing license or permit could have a material effect on the Company’s business, results of operations, cash flows and financial position.

The Company’s traditional beer products compete in what the Company defines as the “Better Beer” category. The defining factors for “Better Beer” include price, quality, image and taste. The category includes imports and domestic craft beers. The Company prices its beers at a premium as compared to domestic mass-produced beers, consistent with beers in the Better Beer category. The Company believes that this pricing is appropriate given the quality and reputation of its core brands, while realizing that economic pricing pressures may affect future pricing levels. In addition, the Company produces products that are positioned in the hard cider and the “malternative” beverage segment of alcoholic beverages.

The Better Beer category is highly competitive due to the recent gains in market share achieved by imported beers and the large number of craft brewers, and the recent arrival of major spirits-branded malternatives with similar pricing and target consumers to those of the Better Beers. Certain major domestic brewers have also developed niche brands and are acquiring interests in craft beers. Import brewers and major domestic brewers are able to compete more aggressively as they have substantially greater resources, marketing strength and distribution networks than the Company. As larger import and domestic brewers support their products with extensive advertising and promotions, the Company has experienced increased competition. Although the domestic craft beer industry has recently experienced some consolidation, the Company anticipates competition to remain strong as brewers retrench and focus their marketing efforts on their local key markets and core brands. This competitive environment has affected the Company’s overall performance within the Better Beer category. As the market matures and the Better Beer category continues to consolidate, the Company believes that companies that are well positioned in terms of brand equity, marketing and distribution will prosper. With approximately 400 distributors nationwide and the Company’s approximately 175 salespeople, a commitment to maintaining brand equity, and the quality of its beer, the Company believes it is well positioned to compete in a maturing market.

The Company operates with the strategy of both contract brewing, which utilizes the excess capacity of other breweries, and with brewing at its own breweries. This strategy provides the Company with flexibility in addition to quality and cost advantages. The Company follows strict guidelines in selecting the appropriate brewery and monitoring the production process in order to ensure that quality and control standards are attained. As part of this strategy, the Company owns a brewery in Cincinnati, Ohio. In 2002, the Company brewed over 40% of the Company’s products at the Cincinnati brewery and less than 60% at non-Company-owned contract breweries. The Company believes that it will have adequate capacity for the production of its products for the foreseeable future. The economics of this capacity may change as supply and demand for contract capacity changes. As the economics and availability of contract brewing capacity changes over time, the Company will continually evaluate the tradeoff between brewery ownership and contract brewing. Refer to “Brewing Strategy” under Part I, Item I.

The demand for the Company’s products is subject to changes in consumers’ tastes. Since the Company began brewing beer, consumers’ preferences have shifted towards more flavorful, higher quality beers, thereby increasing the demand for Better Beer products. The Company’s product strategy is in line with

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this trend. The Company cannot predict whether the trend toward full-bodied, more flavorful beers will continue. A change in consumer tastes or in the demand for Better Beer products may affect the Company’s future results of operations, cash flows and financial position.

The Company’s future results of operations, cash flows, and financial position may also be affected by the increased activity in the malternative category that may significantly change the competitive landscape due to, among other factors, the arrival of large spirits companies into the beer business, the wide-spread advertising of malt-based spirits brands, and wholesalers having more brands on which to focus.

Results of Operations

Boston Beer’s flagship product is Samuel Adams Boston Lager®. For purposes of this discussion, Boston Beer’s “core brands” include all products sold under the Samuel Adams®, HardCore® and Twisted Tea® trademarks. “Core brands” do not include the products brewed at the Cincinnati Brewery under contract arrangements for third parties. Volume produced under contract arrangements is referred to below as “non-core products.”

The following table sets forth certain items included in the Company’s consolidated statements of income as a percentage of net sales:

 	 	Years Ended	

	
 	 	December 28,	 	December 29,	 	December 30,	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Barrels Sold (in thousands)	 	 	1,286	 	 	 	1,165	 	 	 	1,241	 	

 	 	Percentage of Net Sales	

	
Net sales	 	 	100.0	%	 	 	100.0	%	 	 	100.0	%	
Cost of sales	 	 	41.0	%	 	 	43.7	%	 	 	44.1	%	

	 	 	 	

	 	 	 	

	 	
 	Gross profit	 	 	59.0	%	 	 	56.3	%	 	 	55.9	%	
Advertising, promotional, and selling expenses	 	 	46.8	%	 	 	42.9	%	 	 	40.8	%	
General and administrative expenses	 	 	6.8	%	 	 	7.2	%	 	 	6.3	%	

	 	 	 	

	 	 	 	

	 	
Total operating expenses	 	 	53.6	%	 	 	50.1	%	 	 	47.1	%	

	 	 	 	

	 	 	 	

	 	
Operating income	 	 	5.4	%	 	 	6.1	%	 	 	8.7	%	
Interest income, net	 	 	0.5	%	 	 	0.8	%	 	 	1.1	%	
Other income, net	 	 	0.6	%	 	 	0.2	%	 	 	0.2	%	

	 	 	 	

	 	 	 	

	 	
Income before provision for income taxes	 	 	6.5	%	 	 	7.1	%	 	 	10.0	%	
Provision for income taxes	 	 	2.5	%	 	 	2.9	%	 	 	4.1	%	

	 	 	 	

	 	 	 	

	 	
Net income	 	 	4.0	%	 	 	4.2	%	 	 	5.9	%	

	 	 	 	

	 	 	 	

	 	
Year Ended December 28, 2002 Compared to Year Ended December 29, 2001

Net sales. Net sales increased by $28.6 million or 15.3% to $215.4 million for the year ended December 28, 2002 as compared to $186.8 million for the year ended December 29, 2001. The increase was primarily due to incremental volume provided by the introduction of Sam Adams Light®, offset slightly by a decline in Samuel Adams Boston Lager® and other year-round styles. Additionally, net revenue per barrel increased by 4.4% during 2002 due to product mix and normal price increases.

Volume.Volume increased by 121,500 barrels or 10.4% to 1,286,000 barrels for the year ended December 28, 2002 as compared to 1,165,000 barrels for the year ended December 29, 2001. Core brands increased by 12.6% to 1,281,000 barrels for the year ended December 28, 2002 from 1,137,000 barrels for the year ended December 29, 2001. The increase in core brands was primarily due to the completion of a successful rollout of Sam Adams Light® during 2002. Sam Adams Light® has been well received by retailers and wholesalers and generated the growth for the Company in 2002. The Company invested

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significant advertising and promotional resources behind Sam Adams Light® during 2002. The Company experienced declines in Samuel Adams Boston Lager® and other year-round styles during 2002 as compared to the prior year, partially due to some cannibalization as a result of Sam Adams Light®. The Company believes that the net growth experienced during 2002 has justified the significant investments behind Sam Adams Light®.

During the first six months of 2002, wholesaler inventories increased by over 60,000 barrels and wholesaler inventories as of the end of 2002 were 35,000 barrels higher than at the start of 2002. The Company does not foresee a similar inventory build occurring in 2003, both because of the higher starting inventory and the apparent current reluctance on the part of wholesalers to build inventory. Wholesaler reported depletion volume, i.e. wholesaler sales to retailers, grew during the first two months of 2003 by approximately 4%, a rate below that expected by the Company. While the actual reasons for this slower than expected growth are as yet unclear, it could have been caused by any of a number of factors, including brand strength, the economy, poor weather conditions, or a combination of factors. If current depletion trends continue, shipments in the first six months of 2003 could range between down by approximately 5% and up by approximately 4%. Core shipments in the quarter ending March 29, 2003 are expected to be down between 1% and 3% from first quarter 2002 shipments. Actual volume results may differ, however, and no inferences should be drawn with respect to shipments or depletions in future periods.

Non-core volume decreased by 22,000 barrels to approximately 6,000 barrels for the year ended December 28, 2002 from 28,000 barrels for the year ended December 29, 2001. The decline in non-core volume is primarily due to the expiration in June 2001 of the production contract with the Company’s largest customer of non-core products. As gross profit is significantly lower on non-core products as compared to core brands, the Company does not believe that this change will have a material impact on its financial position, results of operations or cash flows in the short and long-term.

Net selling price.The selling price per barrel increased by approximately 4.4% to $167.46 per barrel for the year ended December 28, 2002, as compared to $160.33 for the year ended December 29, 2001. This increase was primarily due to normal price increases and a shift in the packaging mix. The shift in packaging mix was primarily due to the rollout of Sam Adams Light®, as this product was sold only in bottles during 2002.

Significant changes in the packaging mix could have a material effect on net sales. The Company packages its core brands in kegs and bottles. Assuming the same level of production, a shift in the mix from kegs to bottles would effectively increase revenue per barrel, as the price per equivalent barrel is lower for kegs than for bottles. The percentage of kegs to total shipments decreased in core brands to 27.0% of total shipments for the year ended December 28, 2002 from 30.7% of total shipments for the year ended December 29, 2001.

Gross profit.Gross profit was $98.75 per barrel or 59.0% as a percentage of net sales for the year ended December 28, 2002, as compared to $90.21 or 56.3% for the year ended December 29, 2001. The increase was primarily due to a decrease in cost of sales as a percentage of net sales, normal price increases and a shift in the product and package mix.

Cost of sales, as a percentage of net revenue, decreased to 41.0% in 2002, from 43.7% in the prior year. The Company completed certain hops disposal transactions and cancelled certain hops future contracts during the fourth quarter of 2001. The total pretax charge incurred during the fourth quarter of 2001 related to these hops transactions was $4.3 million. Excluding the effect of hops-related charges, gross profit and cost of sales were 58.6% and 41.4%, as a percentage of net sales, respectively. The decline in cost of sales as a percentage of net sales, adjusted for the 2001 hops charges, was due to reductions in certain raw material costs which the Company believes will continue in the short-term. See  “Hops Purchase Commitments”  for further discussion relating to hops.

Advertising, promotional and selling.Advertising, promotional and selling expenses increased by $20.6 million or 25.7% to $100.7 million for the year ended December 28, 2002, as compared to the prior

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year. Advertising, promotional and selling expenses were 46.8% as a percentage of net sales, or $78.33 per barrel for the year ended December 28, 2002 as compared to 42.9% as a percentage of net sales or $68.78 per barrel for the year ended December 29, 2001. The increase was primarily due to increases in advertising and promotional expenditures related to the national roll out of Sam Adams Light® throughout 2002. The Company is currently developing and testing a new media campaign around Samuel Adams Boston Lager®, in line with the objective of obtaining sustainable growth of the Samuel Adams® brand. The Company intends to continue to invest in its core brands and anticipates 2003 advertising expenditures to be in line with 2002 levels.

General and administrative.General and administrative expenses increased by 8.2% or $1.1 million to $14.6 million for the year ended December 28, 2002 as compared to $13.5 million for the year ended December 29, 2001. The increase was primarily due to increases in rent and insurance premiums and a loss on the disposal of an asset at the Cincinnati Brewery.

Interest income, net.Interest income, net decreased by $349,000 to $1.1 million for the year ended December 28, 2002 as compared to the prior year, primarily due to a significant decline in interest rates during 2002.

Other income, net.Other income, net increased by $1.0 million to $1.3 million for the year ended December 28, 2002 as compared to the prior year, primarily due to a realized gain generated from the sale of a stock that the Company received from the demutualization of a third-party insurance provider in 2002. The Company does not anticipate similar gains in the future.

Provision for income taxes. The Company’s effective tax rate decreased to 39.3% for the year ended December 28, 2002 from 40.7% for the year ended December 29, 2001. As compared to the prior year, the effective tax rate declined 1.4 percentage points primarily due to the Company shifting a significant portion of its investments from taxable to tax-exempt instruments. The Company anticipates a slight decline in its effective tax rate in 2003.

Year Ended December 29, 2001 Compared to Year Ended December 30, 2000

Net sales. Net sales decreased by $3.8 million or 2.0%, to $186.8 million for the year ended December 29, 2001 as compared to $190.6 million for the year ended December 30, 2000. The decrease was primarily due to a decline in volume of Boston Beer’s core brands, offset by pricing increases that were initiated in 2001.

Volume.Volume decreased by 76,000 barrels, or 6.1%, to 1,165,000 barrels for the year ended December 29, 2001 as compared to 1,241,000 barrels for the year ended December 30, 2000. Core brands decreased by 4.5% to 1,137,000 barrels for the year ended December 29, 2001 from 1,192,000 barrels for the year ended December 30, 2000. The decline in core brands was primarily due to decreases in other year-round products, which was partially offset by increases in seasonal products.

Non-core volume decreased by 21,000 barrels to 28,000 barrels for the year ended December 29, 2001 from 49,000 barrels for the year ended December 30, 2000. The decline in non-core products was primarily due to the expiration of the production contract with the Company’s largest non-core customer.

Net selling price.The selling price per barrel increased by approximately 4.4% to $160.33 per barrel for the year ended December 29, 2001, as compared to $153.55 for the year ended December 30, 2000. This increase was primarily due to price increases and a decline in non-core products. As net selling price is significantly lower for non-core products as compared to core brands, the decline in non-core products effectively increased the combined net selling price per equivalent barrel.

The percentage of kegs to bottles remained consistent in core brands and therefore did not have a significant effect on revenue per barrel in 2001. Kegs represented 30.7% and 30.0% of total shipments for the year ended December 29, 2001 and December 30, 2000, respectively.

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Gross profit.Gross profit was $90.21 per barrel or 56.3% as a percentage of net sales for the year ended December 29, 2001, as compared to $85.82 or 55.9% for the year ended December 30, 2000. The increase was primarily due to price increases and a decline in non-core volume, offset by an increase in cost of sales.

Cost of sales increased by $2.39 per barrel to $70.12 per barrel for the year ended December 29, 2001, as compared to $67.73 per barrel for the year ended December 30, 2000. The Company completed certain hops disposal transactions and cancelled certain hops future contracts during the fourth quarter 2001. The total pretax charge incurred during the fourth quarter related to these hops transactions was $4.3 million. Excluding the effect of hops-related charges and other non-recurring charges, cost of sales per barrel increased by approximately 1.0% as compared to the prior year. This is primarily due to increases in malt and corrugated materials, offset by a decline in non-core volume during the year ended December 29, 2001.

Advertising, promotional and selling.Advertising, promotional and selling expenses increased by $2.3 million or 2.9% to $80.1 million for the year ended December 29, 2001. Advertising, promotional and selling expenses were 42.9% as a percentage of net sales, or $68.78 per barrel for the year ended December 29, 2001 as compared to 40.8% as a percentage of net sales or $62.72 per barrel for the year ended December 30, 2000. The increase was primarily due to increases in advertising production, market research and promotional expenditures, offset by a decline in media spending during 2001 as compared to the prior year. The Company is currently developing and testing new media creative around Samuel Adams Boston Lager®, inline with the objective of obtaining sustainable growth of the Samuel Adams® brand. The Company also invested in brand support for the Sam Adams Light® testing in the second half of the year.

General and administrative.General and administrative expenses increased by 11.6% or $1.4 million to $13.5 million for the year ended December 29, 2001 as compared to $12.1 million for the year ended December 30, 2000. The increase was primarily due to an increase in computer-related expenditures, changes in bad debt expense, and higher legal expenditures. The Company had recognized $215,000 as a recovery of bad debt in 2000; there were no such recoveries during the current year. Fees incurred from restructuring the corporate organization contributed to the increase in legal-related expenditures.

Other income, net.Other income, net decreased by 29.8% or $736,000 to $1.7 million for the year ended December 29, 2001 from $2.5 million for the year ended December 30, 2000, primarily due to a decline in interest income. Interest income declined by $522,000 or 26.1% to $1.5 million for the year ended December 29, 2001 as compared to the prior year, primarily due to a significant decline in interest rates during 2001. In addition, proceeds from the sale of investments in securities declined by $215,000 to $238,000 for 2001 as compared to the same period last year.

Provision for income taxes. The Company’s effective tax rate decreased to 40.7% for the year ended December 29, 2001 from 41.0% for the year ended December 30, 2000. Changes in the corporate organization structure contributed to this decline.

Liquidity and Capital Resources

Cash and short-term investments increased to $52.6 million for the year ended December 28, 2002 from $47.9 million as of December 29, 2001, primarily due to cash provided by operating activities, partially offset by cash flows from financing activities used to purchase treasury stock. Cash flows provided by operating activities were $13.8 million and $19.2 million as of December 28, 2002 and December 29, 2001, respectively.

During 2002, the Company repurchased 684,000 shares under its stock repurchase program at an aggregate cost of $9.9 million, compared to 421,000 shares at an aggregate cost of $4.0 million during 2001. The Board of Directors has authorized an aggregate expenditure limitation of $50.0 million pursuant to the Company’s share repurchase program. As of December 28, 2002, the Company had repurchased a total of 5.0 million shares under this program at a cost of $45.0 million. Subsequent to December 28, 2002, and

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through March 19, 2003, the Company has repurchased approximately 300,000 shares under its share repurchase program and there is approximately $1.1 million remaining under the current board authorized limit.

The Company primarily invests in cash equivalents and high-grade, short-term and limited-term taxable and tax-exempt bond funds, with the objective to preserve principal, maintain liquidity and achieve favorable yields. During 2002, the Company received stock from the demutualization of a third party insurance provider that was sold for a pretax gain of $1.3 million. The Company does not anticipate similar gains in the future.

The Company utilized $2.3 million for the purchase of capital equipment during the year ended December 28, 2002 as compared to $3.3 million during the prior year. Purchases during 2002 primarily consisted of kegs, machinery, and computer equipment. Currently the Company does not anticipate significant increases in capital expenditures during 2003. However, the Company is involved in reviewing expansion of the Cincinnati Brewery as well as discussions with breweries on both coasts about new production relationships. Some of these options may require capital investments in those facilities during 2003.

With working capital of $58.7 million and $45.0 million in unused credit facilities as of December 28, 2002, the Company believes that its existing resources should be sufficient to meet the Company’s short-term and long-term operating and capital requirements. The new facility expires on March 31, 2007. There were no amounts outstanding under the Company’s credit facilities as of December 28, 2002 or as of the date of this filing.

Critical Accounting Policies

The discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make significant estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. These items are monitored and analyzed by management for changes in facts and circumstances, and material changes in these estimates could occur in the future. Changes in estimates are recorded in the period in which they become known. We base our estimates on historical experience and various other assumptions that we believe to be reasonable under the circumstances. Actual results may differ from our estimates if past experience or other assumptions do not turn out to be substantially accurate.

Inventory Reserves

The excess hop inventory reserve accounts for a significant portion of the inventory obsolescence reserve. The Company’s accounting policy for hops inventory and purchase commitments is to recognize a loss by establishing a reserve to the extent inventory levels and commitments exceed forecasted usage requirements. The computation of the excess hop inventory and purchase commitment reserve is based on the age of the hops on-hand and requires management to make certain assumptions regarding future sales growth, product mix, cancellation costs, and supply, among others. The Company will continue to manage hop inventory and contract levels as necessary. The current levels are deemed adequate, based upon foreseeable future brewing requirements. Actual results may materially differ from management’s estimates.

Promotional Activities Accrual

Throughout the year, the Company’s sales force engages in numerous promotional activities, and this requires that management make certain estimates and assumptions that affect the reported amounts of related liabilities at the date of the financial statements and the reported amounts of expenditures during the reporting period. Actual results could differ from those estimates.

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Distributor Promotional Discount Allowance

The Company enters into discount agreements with its various wholesalers. The agreed-upon discount rates are applied to the wholesalers’ sales to retailers in order to determine the total discounted amount. The computation of the discount accrual requires that management make certain estimates and assumptions that affect the reported amounts of related assets at the date of the financial statements and the reported amounts of revenue during the reporting period. Actual results could differ from those estimates.

The Potential Impact of Known Facts, Commitments, Events and Uncertainties

Brewery-Related Transactions

During the fourth quarter of 2002, Miller Brewing Company filed with the American Arbitration Association a demand for arbitration with respect to its legal right to terminate its obligation to continue production for the Company after May 30, 2004. In its response, the Company, in addition to denying that Miller has the right to terminate, also asserted certain counterclaims against Miller. Selection of the arbitrators has not yet been completed and discovery has not yet commenced. Accordingly, it is not possible to predict the actual outcome of the arbitration. Miller has also notified the Company of its intention to close the Tumwater Brewery as of July 1, 2003. Based on ongoing discussions with Miller, the Company believes that the Tumwater production will be moved to the Eden Brewery, with Miller assuming the cost of the incremental freight to the areas previously supplied by the Tumwater Brewery. The Company believes that, regardless of the outcome of the arbitration, it will be able to maintain sources of supply adequate to meet the expected demand for the Company’s products beyond May 2004. However, the Company is unable at this time to quantify any additional costs, capital or operating, if any, that it might incur in securing access to such capacity and ensuring that its products are produced to its quality and service requirements.

In April 2002, the Company and High Falls Brewing Company, LLC renegotiated their existing contract brewing agreement, restructuring certain pricing terms, volume requirements, termination provisions and other matters. The new agreement extends the Company’s option to produce at High Falls through 2010, at slightly less favorable economics than had existed previously. In connection with this new agreement, the Company released the guaranty by the Genesee Brewing Company, Inc. of the obligations of High Falls.

Hops Purchase Commitments

The Company utilizes several varieties of hops in the production of its products. To ensure adequate supplies of these varieties, the Company enters into advance multi-year purchase commitments based on forecasted future hops requirements, among other factors.

During 2002, the Company entered into several hops future contracts, in the normal course of business. The total value of the contracts entered into as of December 28, 2002 was $13.4 million. The contract agreements were deemed necessary in order to bring hops inventory levels and future contracts into balance with the Company’s current brewing volume and hops usage forecasts. In addition, these new contracts enabled the Company to secure its position for future supply with hops vendors in the face of some competitive buying activity.

During 2001, the Company completed certain hops disposal transactions and cancelled certain hops future contracts. The disposal transactions were completed in order to bring aging hops inventory levels to a minimum and the contract cancellations were to reduce future contracts of certain hops varieties. This resulted in a current and future inventory balance in line with the Company’s current forecasted brewing volume and hops usage, as the Company did not believe that those hops inventories and future hops contracts would be used by the Company within the foreseeable future. The total charge incurred during 2001 related to the disposal of hops inventories was approximately $4.3 million. The total charge recorded during 2001 and 2000, net of recoveries, related to the reserve for excess hops inventory and fees

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associated with the cancellation of contracts was approximately $500,000 in each year. There were no such charges recorded for the year ended December 28, 2002.

The computation of the excess inventory and purchase commitment reserve required management to make certain assumptions regarding future sales growth, product mix, cancellation costs and supply, among others. Actual results may materially differ from management’s estimates. The Company continues to manage inventory levels and purchase commitments in an effort to maximize utilization of hops on hand and hops under commitment. The Company’s accounting policy for hops inventory and purchase commitments is to recognize a loss by establishing a reserve to the extent inventory levels and commitments exceed forecasted needs as well as aged hops as determined by the Company’s brew masters. The Company will continue to manage hops inventory and contract levels, as necessary. The current levels are deemed adequate, based upon foreseeable future brewing requirements. The Company does not anticipate further material losses related to hops inventories or contract commitments within the foreseeable future. However, changes in management’s assumptions regarding future sales growth, product mix, and hops market conditions could result in future material losses.

Contractual Obligations

The following table presents contractual obligations as of December 28, 2002.

 	 	Payments Due by Period	

	
 	 	 	 	Less Than	 	1-3	 	3-5	 	More Than	
 	 	Total	 	1 Year	 	Years	 	Years	 	5 Years	

	 	

	 	

	 	

	 	

	
 	 	 	
 	 	(In thousands)	
Advertising Commitments	 	$	22,015	 	 	$	22,015	 	 	$	—	 	 	$	—	 	 	$	—	 	
Hops Purchase Commitments	 	 	13,371	 	 	 	5,883	 	 	 	6,024	 	 	 	1,464	 	 	 	—	 	
Operating Leases	 	 	4,574	 	 	 	1,173	 	 	 	2,244	 	 	 	945	 	 	 	212	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Total Contractual Obligations	 	$	39,960	 	 	$	29,071	 	 	$	8,268	 	 	$	2,409	 	 	$	212	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Recent Accounting Pronouncements

In August 2001, the Financial Accounting Standards Board (“FASB”) issued Statement of Financial Accounting Standard (“SFAS”) No. 143, “Accounting for Asset Retirement Obligations”. This statement addresses financial accounting and reporting for obligations associated with the retirement of tangible long-lived assets and the associated asset retirement costs. It applies to legal obligations associated with the retirement of long-lived assets that result from the acquisition, construction, development and (or) the normal operation of a long-lived asset, except for certain obligations of lessees. SFAS No. 143 is effective for financial statements issued for fiscal years beginning after June 15, 2002. The Company expects that the initial application of SFAS No. 143 will not have a material impact on its financial statements.

In June 2002, the FASB issued SFAS No. 146, “Accounting for Cost Associated with Exit or Disposal Activities”. SFAS No. 146 addresses financial accounting and reporting for costs associated with exit or disposal activities and nullifies Emerging Issues Task Force (“EITF”) Issue No. 94-3, “Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity (including Certain Costs Incurred in a Restructuring)”. SFAS No. 146 requires that a liability for a cost associated with an exit or disposal activity be recognized when the liability is incurred. The provisions of SFAS No. 146 are effective for exit or disposal activities that are initiated after December 31, 2002.

In December 2002, the FASB issued SFAS No. 148, “Accounting for Stock-Based Compensation, Transition and Disclosure”. SFAS No. 148 provides alternative methods of transition for a voluntary change to the fair value based method of accounting for stock-based employee compensation. SFAS No. 148 also requires that disclosures of the pro forma effect of using the fair value method of accounting for stock-based employee compensation be displayed more prominently and in a tabular format. Additionally, SFAS No. 148 requires disclosure of the pro forma effect in interim financial statements. The transition and annual disclosure requirements of SFAS No. 148 are effective for the fiscal year ended

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December 28, 2002. The Company does not expect to change to the fair value based method, therefore SFAS No. 148 will not have a material effect on its results of operations or financial condition.

Other Risks and Uncertainties

Changes in general economic conditions could result in numerous events that may have a material adverse effect on the Company’s results of operations, cash flows and financial position. Numerous factors that could adversely affect the Company’s operating income, cash flows and financial position, include, but are not limited to, (1) a slowing of the growth rate of the Better Beer category; (2) share-of-market erosion of Samuel Adams Boston Lager® and seasonal beers due to increased competition and further cannibalization resulting from the rollout of Sam Adams Light®; (3) more rapid decline than anticipated in other Samuel Adams® year-round styles; (4) an unexpected decline in the brewing capacity available to the Company; (5) increased advertising and promotional expenditures that are not followed by higher sales volume; (6) higher-than-planned costs of operating the Cincinnati Brewery; (7) higher-than-planned costs of operating under contract arrangement at non-Company owned breweries; (8) the outcome of the pending Miller arbitration; (9) the changes in economics and feasibility of using recycled glass; (10) adverse fluctuations in raw material or packaging costs which cannot be passed along through increased prices; (11) world hops market conditions affecting the Company’s ability to buy or sell hops or cancel excess hops commitments; (12) poor weather conditions, resulting in an inadequate supply of raw materials that are agriculturally grown, particularly the United States and Canadian 2003 barley crop, which if poor, would result in significantly increased barley costs and therefore barley malt costs; (13) adverse fluctuations in foreign currency exchange rates; (14) changes in control or ownership of the current distribution network which leads to less support of the Company’s products; (15) increases in the costs of distribution; and (16) increases in the costs associated with packaging materials due to uncontrollable changes in the bottle redemption process.

The Company continues to brew its Samuel Adams Boston Lager® at each of its brewing facilities, but at any particular time may rely on only one supplier for its products other than Samuel Adams Boston Lager®. The Company believes that it has sufficient capacity options that would allow for a shift in production locations if necessary, although it is unable to quantify any additional costs, capital or operating, if any, that it might incur in securing access to such capacity.

In the event of a labor dispute, governmental action, a sudden closure of one of the contract breweries or other events that would prevent either the Cincinnati Brewery or any of the contract breweries from producing the Company’s beer, management believes that it would be able to shift production between breweries so as to meet demand for its beer. In such event, however, the Company could experience temporary shortfalls in production and/or increased production or distribution costs, the combination of which could have a material adverse effect on the Company’s results of operations, cash flows and financial position.

As the number of available contract breweries declines, the risks of the above disruption increases, and the structure of the brewery strategy ownership versus contracting changes. Depending on the outcome of the arbitration proceedings with Miller, the number of breweries and the capacity available to the Company may decline such that the current redundancy of capacity is not available to the Company. The Company continually evaluates these factors and others in its evaluation of ownership versus contracting.

Historically, the Company has not experienced material difficulties in obtaining timely delivery from its suppliers. Although the Company believes that there are alternate sources available for the ingredients and packaging materials, there can be no assurance that the Company would be able to acquire such ingredients or packaging materials from substitute sources on a timely or cost effective basis in the event that current suppliers could not adequately fulfill orders. The loss of a supplier could, in the short-term, adversely affect the Company’s results of operations, cash flows and financial position until alternative supply arrangements were secured. Hops and malt are agricultural products and therefore many outside factors, including weather conditions, crop production, government regulations and legislation affecting agriculture, could affect both price and supply.

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Forward-Looking Statements

In this Form 10-K and in other documents incorporated herein, as well as in oral statements made by the Company, statements that are prefaced with the words “may,” “will,” “expect,” “anticipate,” “continue,” “estimate,” “project,” “intend,” “designed,” and similar expressions, are intended to identify forward-looking statements regarding events, conditions, and financial trends that may affect the Company’s future plans of operations, business strategy, results of operations, and financial position. These statements are based on the Company’s current expectations and estimates as to prospective events and circumstances about which the Company can give no firm assurance. Further, any forward-looking statement speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update any forward-looking statement to reflect future events or circumstances. Forward-looking statements should not be relied upon as a prediction of actual future financial condition or results. These forward-looking statements, like any forward-looking statements, involve risks and uncertainties that could cause actual results to differ materially from those projected or unanticipated. Such risks and uncertainties include the factors set forth below in addition to the other information set forth in this Form 10-K.

Item 7A.	Quantitative and Qualitative Disclosures About Market Risk	
In the ordinary course of business, the Company is exposed to the impact of fluctuations in foreign exchange rates. The Company does not enter into derivatives or other market risk sensitive instruments for the purpose of speculation or for trading purposes. Market risk sensitive instruments include derivative financial instruments, other financial instruments, and derivative commodity instruments. Such instruments that are exposed to rate or price changes should be included in the sensitivity analysis disclosure. The Company does not enter into derivative commodity instruments (futures, forwards, swaps, options, etc.).

The Company enters into hops purchase contracts in foreign denominated currencies, as described above under “Hops Purchase Commitments.”  The purchase price changes as foreign exchange rates fluctuate. Currently, it is not the Company’s policy to hedge against foreign currency fluctuations.

Sensitivity Analysis

The Company applies a sensitivity analysis to reflect the impact of a 10% hypothetical adverse change in the foreign currency rates. The estimated potential loss in pretax earnings from a potential adverse fluctuation in foreign currency exchange rates as of December 28, 2002 and December 29, 2001 are $1.4 million and $874,000, respectively.

There are many economic factors that can affect volatility in foreign exchange rates. As such factors cannot be predicted, the actual impact on earnings due to an adverse change in the respective rates could vary substantially from the amounts calculated above.

As of December 28, 2002, the Company had no amounts outstanding under its current $45.0 million line of credit.

[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]

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Item 8.	Financial Statements and Supplementary Data	
REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Stockholders of The Boston Beer Company, Inc.

We have audited the accompanying consolidated balance sheet of The Boston Beer Company, Inc. and subsidiaries (the “Company”) as of December 28, 2002, and the related consolidated statements of income, stockholders’ equity, and cash flows for the year then ended. These consolidated financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit. The consolidated financial statements of the Company for the years ended December 29, 2001 and December 30, 2000 were audited by other auditors whose reports dated February 11, 2002 and February 12, 2001 expressed an unqualified opinion on those statements.

We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Company as of December 28, 2002 and the results of its operations and its cash flows for the year then ended in conformity with accounting principles generally accepted in the United States of America.
 	 	
 	/s/ DELOITTE & TOUCHE LLP	

	
Boston, Massachusetts
February 10, 2003

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Item 8.	Financial Statements and Supplementary Data	
Note: The following report of Arthur Andersen LLP (Andersen) is a copy of the report previously issued by Andersen on February 11, 2002 (and on March 22, 2002 with respect to certain matters). The report of Andersen is included in this annual report on Form 10-K pursuant to Rule 2-02(E) of Regulation S-X. After reasonable efforts, the Company has not been able to obtain a revised report from Andersen. Andersen has not consented to the inclusion of its report in this annual report on Form 10-K. Because Andersen has not consented to the inclusion of its report in this annual report, it may be difficult to seek remedies against Andersen and the ability to seek relief against Andersen may be impaired.

To The Boston Beer Company, Inc.

We have audited the accompanying consolidated balance sheets of The Boston Beer Company, Inc. and subsidiaries as of December 29, 2001 and December 30, 2000, and the related consolidated statements of income, stockholders’ equity and cash flows for each of the three years in the period ended December 29, 2001. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of The Boston Beer Company, Inc. and subsidiaries as of December 29, 2001 and December 30, 2000, and the results of their operations and their cash flows for each of the three years in the period ended December 29, 2001 in conformity with accounting principles generally accepted in the United States.
 	 	
 	/s/ ARTHUR ANDERSEN LLP	

	
Boston, Massachusetts
February 11, 2002
(except with respect to the matters discussed
in Note G, as to which the date is March 22, 2002)

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(In thousands, except share data)
 	 	 	 	 	 	 	 	 	 	 	
 	 	December 28,	 	December 29,	
 	 	2002	 	2001	

	 	

	
ASSETS	
Current Assets:	 	 	 	 	 	 	 	 	
 	Cash and cash equivalents	 	$	20,608	 	 	$	45,838	 	
 	Short-term investments	 	 	32,001	 	 	 	2,031	 	
 	Accounts receivable, net of allowance for doubtful accounts of $689 and $625 as of December 28, 2002 and December 29, 2001, respectively	 	 	17,830	 	 	 	19,219	 	
 	Inventories	 	 	8,342	 	 	 	9,323	 	
 	Prepaid expenses	 	 	1,284	 	 	 	925	 	
 	Deferred income taxes	 	 	1,959	 	 	 	2,291	 	
 	Other current assets	 	 	1,513	 	 	 	844	 	

	 	 	 	

	 	
 	 	Total current assets	 	 	83,537	 	 	 	80,471	 	
 	 	Property, plant and equipment, net	 	 	20,202	 	 	 	23,897	 	
Other assets	 	 	1,690	 	 	 	1,750	 	
Goodwill	 	 	1,377	 	 	 	1,377	 	

	 	 	 	

	 	
 	 	Total assets	 	$	106,806	 	 	$	107,495	 	

	 	 	 	

	 	
LIABILITIES AND STOCKHOLDERS’ EQUITY	
Current Liabilities:	 	 	 	 	 	 	 	 	
 	Accounts payable	 	$	8,997	 	 	$	11,201	 	
 	Accrued expenses	 	 	15,874	 	 	 	13,196	 	

	 	 	 	

	 	
 	 	Total current liabilities	 	 	24,871	 	 	 	24,397	 	
Deferred income taxes	 	 	2,406	 	 	 	3,583	 	
Other long-term liabilities	 	 	697	 	 	 	1,336	 	
Commitments and Contingencies	 	 	 	 	 	 	 	 	
Stockholders’ Equity:	 	 	 	 	 	 	 	 	
 	Class A Common Stock, $.01 par value; 22,700,000 shares authorized; 16,674,556 and 16,544,104 issued as of December 28, 2002 and December 29, 2001, respectively	 	 	166	 	 	 	165	 	
 	Class B Common Stock, $.01 par value; 4,200,000 shares authorized; 4,107,355 issued and outstanding	 	 	41	 	 	 	41	 	
 	Additional paid-in capital	 	 	59,144	 	 	 	57,610	 	
 	Unearned compensation	 	 	(189	)	 	 	(212	)	
 	Other comprehensive income	 	 	419	 	 	 	—	 	
 	Retained earnings	 	 	64,200	 	 	 	55,647	 	
 	Treasury stock, at cost 5,011,947 and 4,328,300 shares as of December 28, 2002 and December 29, 2001, respectively	 	 	(44,949	)	 	 	(35,072	)	

	 	 	 	

	 	
 	 	Total stockholders’ equity	 	 	78,832	 	 	 	78,179	 	

	 	 	 	

	 	
 	 	Total liabilities and stockholders’ equity	 	$	106,806	 	 	$	107,495	 	

	 	 	 	

	 	
The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per share data)

 	 	For the Years Ended	

	
 	 	December 28,	 	December 29,	 	December 30,	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Sales	 	$	238,335	 	 	$	207,218	 	 	$	212,105	 	
Less excise taxes	 	 	22,980	 	 	 	20,435	 	 	 	21,551	 	

	 	 	 	

	 	 	 	

	 	
 	Net sales	 	 	215,355	 	 	 	186,783	 	 	 	190,554	 	
Cost of sales	 	 	88,367	 	 	 	81,693	 	 	 	84,057	 	

	 	 	 	

	 	 	 	

	 	
 	Gross profit	 	 	126,988	 	 	 	105,090	 	 	 	106,497	 	

	 	 	 	

	 	 	 	

	 	
Operating expenses:	 	 	 	 	 	 	 	 	 	 	 	 	
Advertising, promotional and selling expenses	 	 	100,734	 	 	 	80,124	 	 	 	77,838	 	
General and administrative expenses	 	 	14,586	 	 	 	13,483	 	 	 	12,079	 	

	 	 	 	

	 	 	 	

	 	
 	Total operating expenses	 	 	115,320	 	 	 	93,607	 	 	 	89,917	 	

	 	 	 	

	 	 	 	

	 	
Operating income	 	 	11,668	 	 	 	11,483	 	 	 	16,580	 	

	 	 	 	

	 	 	 	

	 	
Other income, net:	 	 	 	 	 	 	 	 	 	 	 	 	
Interest income, net	 	 	1,119	 	 	 	1,468	 	 	 	2,001	 	
Other income, net	 	 	1,304	 	 	 	266	 	 	 	469	 	

	 	 	 	

	 	 	 	

	 	
 	Total other income, net	 	 	2,423	 	 	 	1,734	 	 	 	2,470	 	

	 	 	 	

	 	 	 	

	 	
Income before provision for income taxes	 	 	14,091	 	 	 	13,217	 	 	 	19,050	 	
Provision for income taxes	 	 	5,538	 	 	 	5,384	 	 	 	7,811	 	

	 	 	 	

	 	 	 	

	 	
Net income	 	$	8,553	 	 	$	7,833	 	 	$	11,239	 	

	 	 	 	

	 	 	 	

	 	
Net income per common share — basic	 	$	0.53	 	 	$	0.48	 	 	$	0.62	 	

	 	 	 	

	 	 	 	

	 	
Net income per common share — diluted	 	$	0.52	 	 	$	0.47	 	 	$	0.62	 	

	 	 	 	

	 	 	 	

	 	
Weighted average number of common shares — basic	 	 	16,083	 	 	 	16,413	 	 	 	18,056	 	

	 	 	 	

	 	 	 	

	 	
Weighted average number of common shares — diluted	 	 	16,407	 	 	 	16,590	 	 	 	18,109	 	

	 	 	 	

	 	 	 	

	 	
The accompanying notes are an integral part of these consolidated financial statements.

27

Table of Contents

THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
For the Three Years Ended December 28, 2002, December 29, 2001 and December 30, 2000
(In thousands)
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Class A	 	Class A	 	Class B	 	Class B	 	 	 	Additional	
 	 	Common	 	Common	 	Common	 	Common	 	Treasury	 	Paid-in	
 	 	Shares	 	Stock	 	Shares	 	Stock	 	Shares	 	Capital	

	 	

	 	

	 	

	 	

	 	

	
Balance December 25, 1999	 	 	16,424	 	 	$	164	 	 	 	4,107	 	 	$	41	 	 	 	(1,320	)	 	$	56,665	 	
Net income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Stock options exercised	 	 	9	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net purchases of investment shares	 	 	26	 	 	 	1	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	209	 	
Amortization of unearned compensation	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(15	)	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(2,587	)	 	 	 	 	
Total fiscal 2000 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 30, 2000	 	 	16,459	 	 	$	165	 	 	 	4,107	 	 	$	41	 	 	 	(3,907	)	 	$	56,859	 	
Net income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Stock options exercised, including tax benefit of $98	 	 	63	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	481	 	
Net purchases of investment shares	 	 	22	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	270	 	
Amortization of unearned compensation	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(421	)	 	 	 	 	
Total fiscal 2001 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 29, 2001	 	 	16,544	 	 	$	165	 	 	 	4,107	 	 	$	41	 	 	 	(4,328	)	 	 	57,610	 	
Net income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Stock options exercised, including tax benefit of $349	 	 	118	 	 	 	1	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,363	 	
Net purchases of investment shares	 	 	13	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	171	 	
Amortization of unearned compensation	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(684	)	 	 	 	 	
Minimum pension liability, net of tax of $82	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Unrealized gain from available-for-sale securities	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Total fiscal 2002 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 28, 2002	 	 	16,675	 	 	$	166	 	 	 	4,107	 	 	$	41	 	 	 	(5,012	)	 	$	59,144	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
[Additional columns below]

[Continued from above table, first column(s) repeated]
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	Accumulated	 	 	 	 	 	 	 	 	
 	 	 	 	Other	 	 	 	 	 	Total	 	 	
 	 	Unearned	 	Comprehensive	 	Retained	 	 	 	Stockholders’	 	Comprehensive	
 	 	Compensation	 	Income	 	Earnings	 	Treasury Stock	 	Equity	 	Income	

	 	

	 	

	 	

	 	

	 	

	
Balance December 25, 1999	 	$	(159	)	 	$	—	 	 	$	36,575	 	 	$	(9,836	)	 	$	83,450	 	 	 	 	 	
Net income	 	 	 	 	 	 	 	 	 	 	11,239	 	 	 	 	 	 	 	11,239	 	 	 	11,239	 	
Stock options exercised	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Net purchases of investment shares	 	 	(96	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	114	 	 	 	 	 	
Amortization of unearned compensation	 	 	99	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	84	 	 	 	 	 	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(21,198	)	 	 	(21,198	)	 	 	 	 	

	 	
Total fiscal 2000 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	$	11,239	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 30, 2000	 	$	(156	)	 	$	—	 	 	$	47,814	 	 	$	(31,034	)	 	$	73,689	 	 	 	 	 	
Net income	 	 	 	 	 	 	 	 	 	 	7,833	 	 	 	 	 	 	 	7,833	 	 	 	7,833	 	
Stock options exercised, including tax benefit of $98	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	481	 	 	 	 	 	
Net purchases of investment shares	 	 	(151	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	119	 	 	 	 	 	
Amortization of unearned compensation	 	 	95	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	95	 	 	 	 	 	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(4,038	)	 	 	(4,038	)	 	 	 	 	

	 	
Total fiscal 2001 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	$	7,833	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 29, 2001	 	 	(212	)	 	 	—	 	 	$	55,647	 	 	$	(35,072	)	 	$	78,179	 	 	 	 	 	
Net income	 	 	 	 	 	 	 	 	 	 	8,553	 	 	 	 	 	 	 	8,553	 	 	 	8,553	 	
Stock options exercised, including tax benefit of $349	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	1,364	 	 	 	 	 	
Net purchases of investment shares	 	 	(46	)	 	 	 	 	 	 	 	 	 	 	 	 	 	 	125	 	 	 	 	 	
Amortization of unearned compensation	 	 	69	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	69	 	 	 	 	 	
Purchase of treasury stock	 	 	 	 	 	 	 	 	 	 	 	 	 	 	(9,877	)	 	 	(9,877	)	 	 	 	 	
Minimum pension liability, net of tax of $82	 	 	 	 	 	 	(62	)	 	 	 	 	 	 	 	 	 	 	(62	)	 	 	(62	)	
Unrealized gain from available-for-sale securities	 	 	 	 	 	 	481	 	 	 	 	 	 	 	 	 	 	 	481	 	 	 	481	 	

	 	
Total fiscal 2002 comprehensive income	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	$	8,972	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Balance December 28, 2002	 	$	(189	)	 	$	419	 	 	$	64,200	 	 	$	(44,949	)	 	$	78,832	 	 	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	 	 	
The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

 	 	Years Ended	

	
 	 	December 28,	 	December 29,	 	December 30,	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Cash flows from operating activities:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Net income	 	$	8,553	 	 	$	7,833	 	 	$	11,239	 	
 	Adjustments to reconcile net income to net cash from operating activities:	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Depreciation and amortization	 	 	6,151	 	 	 	6,658	 	 	 	6,442	 	
 	 	Realized gain on sale of marketable equity security	 	 	(1,284	)	 	 	(238	)	 	 	(453	)	
 	 	Loss (gain) on disposal of fixed assets	 	 	206	 	 	 	(46	)	 	 	(422	)	
 	 	Bad debt expense (recovery)	 	 	64	 	 	 	—	 	 	 	(225	)	
 	 	Deferred income taxes	 	 	(763	)	 	 	1,874	 	 	 	1,742	 	
 	 	Stock option compensation expense	 	 	69	 	 	 	95	 	 	 	84	 	
 	Changes in assets and liabilities:	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Accounts receivable	 	 	1,325	 	 	 	(6,626	)	 	 	3,840	 	
 	 	Inventories	 	 	981	 	 	 	6,416	 	 	 	(83	)	
 	 	Prepaid expenses	 	 	(282	)	 	 	694	 	 	 	761	 	
 	 	Other current assets	 	 	(792	)	 	 	94	 	 	 	(23	)	
 	 	Other assets	 	 	(907	)	 	 	(755	)	 	 	(86	)	
 	 	Accounts payable	 	 	(2,204	)	 	 	4,695	 	 	 	(4,153	)	
 	 	Accrued expenses	 	 	3,026	 	 	 	(646	)	 	 	881	 	
 	 	Other long-term liabilities	 	 	(323	)	 	 	(770	)	 	 	(2,208	)	

	 	 	 	

	 	 	 	

	 	
 	 	 	Net cash provided by operating activities	 	 	13,820	 	 	 	19,278	 	 	 	17,336	 	

	 	 	 	

	 	 	 	

	 	
Cash flows from investing activities:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Purchases of property, plant and equipment	 	 	(2,336	)	 	 	(3,271	)	 	 	(5,602	)	
 	Proceeds on disposal of fixed assets	 	 	212	 	 	 	46	 	 	 	565	 	
 	Maturities of held-to-maturity investments	 	 	11,059	 	 	 	17,594	 	 	 	29,177	 	
 	Purchases of available-for-sale securities	 	 	(36,459	)	 	 	—	 	 	 	—	 	
 	Purchases of held-to-maturity securities	 	 	(9,027	)	 	 	(20,261	)	 	 	(30,094	)	
 	Proceeds from the sale of available-for-sale securities	 	 	5,021	 	 	 	10,238	 	 	 	10,463	 	
 	Proceeds from the sale of trading security	 	 	1,263	 	 	 	—	 	 	 	—	 	
 	Acquisition of Cincinnati Brewery land and building	 	 	—	 	 	 	—	 	 	 	(897	)	

	 	 	 	

	 	 	 	

	 	
 	 	 	Net cash (used in) provided by investing activities	 	 	(30,267	)	 	 	4,346	 	 	 	3,612	 	

	 	 	 	

	 	 	 	

	 	
Cash flows from financing activities:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Purchase of treasury stock	 	 	(9,877	)	 	 	(4,038	)	 	 	(21,198	)	
 	Proceeds from exercise of stock options	 	 	1,014	 	 	 	383	 	 	 	—	 	
 	Net proceeds from sale of Investment Shares	 	 	80	 	 	 	119	 	 	 	113	 	

	 	 	 	

	 	 	 	

	 	
 	 	 	Net cash used in financing activities	 	 	(8,783	)	 	 	(3,536	)	 	 	(21,085	)	

	 	 	 	

	 	 	 	

	 	
Change in cash and cash equivalents	 	 	(25,230	)	 	 	20,088	 	 	 	(137	)	
Cash and cash equivalents at beginning of year	 	 	45,838	 	 	 	25,750	 	 	 	25,887	 	

	 	 	 	

	 	 	 	

	 	
Cash and cash equivalents at end of year	 	$	20,608	 	 	$	45,838	 	 	$	25,750	 	

	 	 	 	

	 	 	 	

	 	
Supplemental disclosure of cash flow information:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Interest paid	 	$	—	 	 	$	11	 	 	$	—	 	

	 	 	 	

	 	 	 	

	 	
 	Taxes paid	 	$	3,864	 	 	$	7,446	 	 	$	5,329	 	

	 	 	 	

	 	 	 	

	 	
The accompanying notes are an integral part of these consolidated financial statements.

29

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

A.	Organization and Basis of Presentation	
The Boston Beer Company, Inc. and subsidiaries (the “Company”) are engaged in the business of brewing and selling malt beverages and hard cider products throughout the United States and in selected international markets, under the trade names “The Boston Beer Company,” “Twisted Tea Brewing Company” and “Hardcore Cider Company.”

B.	Summary of Significant Accounting Policies	
Fiscal Year

The Company’s fiscal year is a fifty-two or fifty-three week period ending on the last Saturday in December. The periods for 2002 and 2001 consisted of fifty-two weeks. The period for 2000 consisted of fifty-three weeks.

Principles of Consolidation

The accompanying consolidated financial statements include the accounts of the Company and its subsidiaries that are wholly-owned. All intercompany transactions and balances have been eliminated in consolidation.

Cash and Cash Equivalents

Cash and cash equivalents include cash on-hand, as well as high-grade tax-exempt and taxable money market instruments that are highly liquid investments.

Short-Term Investments

Short-term investments are accounted for in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 115, “Accounting for Investments.” The Company classifies its investments in accordance with SFAS No. 115, depending on the Company’s intent and the nature of the investment. Available-for-sale securities are recorded at fair market value, with the change in fair market value during the period excluded from earnings and recorded, net of tax, as a component of other comprehensive income. Trading securities are recorded at fair market value, with the change in fair market value during the period included in earnings. Held-to-maturity securities are recorded at amortized cost, which approximates fair value.

Inventories

Inventories, which consist principally of hops, bottles, and packaging, are stated at the lower of cost, determined on the first-in, first-out basis, or market. The Company records a reserve for inventory that it considers obsolete based upon the age of ingredients and management’s estimates, which are derived from forecasted usage requirements.

Property, Plant and Equipment

Property, plant, and equipment are stated at cost. Expenditures for repairs and maintenance are expensed as incurred. Major renewals and betterments that extend the life of the property are capitalized. Upon retirement or sale, the cost of the assets disposed of and the related accumulated depreciation are removed from the accounts and any resulting gain or loss is included in the determination of operating income. Some of the Company’s equipment is used by other brewing companies to produce the Company’s products under contract (see Note I). There is approximately $2.4 million of equipment at the Rochester Brewery as of December 28, 2002. The Company considers the life of such assets to be the shorter of

30

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

10 years or the life of the contract. Provision for depreciation is computed on the straight-line method based upon the estimated useful lives of the underlying assets as follows:
 	 	 	
Kegs	 	5 years	
Machinery and plant equipment	 	12 to 20 years, or the term of the production agreement, whichever is shorter	
Office equipment and furniture	 	3 to 7 years	
Leasehold improvements	 	5 years, or the term of the lease, whichever is shorter	
Building	 	15 – 20 years	
Amortization of Goodwill

Goodwill represents the excess of the cost of the Cincinnati Brewery over the fair value of the net assets acquired upon the completion of the acquisition of the brewery operations in November 2000. Goodwill was previously amortized using the straight-line method over its estimated life of 15 years. Amortization expense charged to operations for fiscal 2001 was $100,000. In accordance with SFAS No. 142, “Goodwill and Other Intangible Assets,” which the Company adopted as of January 1, 2002, no amortization related to goodwill was recorded during fiscal 2002. The Company performed an impairment analysis upon adoption, which indicated that the carrying values of goodwill were appropriate and no adjustment was required. The Company will test goodwill for impairment on an annual basis. For 2002 there was no adjustment required from the annual impairment test.

Long-Lived Assets

The Company evaluates potential impairment of long-lived assets and long-lived assets to be disposed of in accordance with SFAS No. 144, “Accounting for the Impairment or Disposal of Long-Lived Assets,” which was adopted as of January 1, 2002. SFAS No. 144 requires that those long-lived assets be measured at the lower of carrying amount or fair value less cost to sell, whether reported in continuing operations or in discontinued operations.

The Company, from time to time, enters into production agreements with other brewing companies. Occasionally, there are payments made upon entering into these agreements, and these payments are classified as long-term assets and amortized over the life of the related agreement. As of December 28, 2002, management believes that there has not been any significant impairment of the Company’s long-lived assets.

Income Taxes

The Company provides for deferred taxes using an asset and liability approach that requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company’s consolidated financial statements or tax returns, which result in differences between the book and tax basis of the Company’s assets and liabilities and carryforwards, such as tax credits and loss carryforwards. In estimating future tax consequences, all expected future events, other than enactment of changes in the tax laws or rates, are generally considered. Valuation allowances are provided to the extent deemed necessary when realization of deferred tax assets appears unlikely.

Revenue Recognition

The Company recognizes revenue when goods are shipped to customers. Additionally, the Company records an allowance for estimated returns, in compliance with SFAS No. 48, “Revenue Recognition When Right of Return Exists.”

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

Shipping and Handling Costs

Costs incurred for the shipping of finished goods are included in advertising, promotional and selling expenses in the accompanying consolidated statement of operations. The Company incurred shipping and handling costs of $13.8 million, $11.5 million, and $12.9 million for the years ended December 28, 2002, December 29, 2001, and December 30, 2000, respectively.

Advertising and Sales Promotions

The costs associated with advertising and sales promotional programs are charged to expense during the period in which they are incurred. Total advertising and sales promotional expenditures for the years ended December 28, 2002, December 29, 2001 and December 30, 2000, were $62.2 million, $44.0 million and $41.5 million, respectively.

Concentrations of Credit Risk

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash and cash equivalents, short-term investments, and trade receivables. The Company places its short-term investments with high credit quality financial institutions. The Company sells primarily to independent beer and ale distributors across the United States. Receivables arising from these sales are not collateralized; however, credit risk is minimized as a result of the large and diverse nature of the Company’s customer base. The Company establishes an allowance for doubtful accounts based upon factors surrounding the credit risk of specific customers, historical trends and other information.

Fair Value of Financial Instruments

As of December 28, 2002 and December 29, 2001, the carrying amounts for cash equivalents, short-term investments, accounts receivable, and accounts payable approximate their fair values due to the short-term maturity of these instruments.

Use of Estimates

The preparation of the financial statements in conformity with generally accepted accounting principles in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

Stock-Based Compensation

The Company uses the intrinsic method when their instruments are awarded (see Note J).

Earnings Per Share

Basic earnings per share (EPS) is calculated by dividing net income by the weighted average common shares outstanding. Diluted EPS is calculated by dividing net income by the weighted average common shares and potentially dilutive securities outstanding using the treasury stock method during the period (see Note L).

Segment Reporting

Operating segments are defined based upon the way that management organizes financial information within the enterprise for making operating decisions and assessing performance.

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Management organizes financial information by product line for purposes of making operating decisions and assessing performance. A key unit of measure used to assess performance and determine the appropriate allocation of resources is distributors’ sales volume, or depletions. With the exception of the volume produced at the Cincinnati Brewery under contract arrangement with third parties, the Company has determined that the product line operating segments meet all of the aggregation criteria as defined by accounting principles generally accepted in the United States of America. Accordingly, these operating segments have been aggregated as a single operating segment. Substantially all of the Company’s sales and assets are within the United States.

Derivative Financial Instruments

The Company does not hold derivative financial instruments for trading purposes.

Reclassifications

Certain prior-period amounts have been reclassified to permit comparison with the current year’s presentation.

Recent Accounting Pronouncements

In August 2001, the Financial Accounting Standards Board (“FASB”) issued SFAS No. 143, “Accounting for Asset Retirement Obligations.” This Statement addresses financial accounting and reporting for obligations associated with the retirement of tangible long-lived assets and the associated asset retirement costs. This Statement applies to all entities. It applies to legal obligations associated with the retirement of long-lived assets that result from the acquisition, construction, development and (or) the normal operation of a long-lived asset, except for certain obligations of lessees. SFAS No. 143 is effective for financial statements issued for fiscal years beginning after June 15, 2002. The Company expects that the initial application of SFAS No. 143 will not have a material impact on its financial statements.

In June 2002, the FASB issued SFAS No. 146, “Accounting for Cost Associated with Exit or Disposal Activities.” SFAS No. 146 addresses financial accounting and reporting for costs associated with exit or disposal activities and nullifies Emerging Issues Task Force (EITF) Issue No. 94-3, “Liability Recognition for Certain Employee Termination Benefits and Other Costs to Exit an Activity (including Certain Costs Incurred in a Restructuring)”. SFAS No. 146 requires that a liability for a cost associated with an exit or disposal activity be recognized when the liability is incurred. The provisions of SFAS No. 146 are effective for exit or disposal activities that are initiated after December 31, 2002.

In December 2002, the FASB issued SFAS No. 148, “Accounting for Stock-Based Compensation, Transition and Disclosure.” SFAS No. 148 provides alternative methods of transition for a voluntary change to the fair value based method of accounting for stock-based employee compensation. SFAS No. 148 also requires that disclosures of the pro forma effect of using the fair value method of accounting for stock-based employee compensation be displayed more prominently and in a tabular format. Additionally, SFAS No. 148 requires disclosure of the pro forma effect in interim financial statements. The transition and annual disclosure requirements of SFAS No. 148 are effective for the fiscal year ended December 28, 2002. The Company does not expect to change to the fair value based method, therefore SFAS No. 148 will not have a material effect on its results of operations or financial condition.

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C.     Short-term Investments

Short-term investments as of December 28, 2002 and December 29, 2001 were classified as follows, depending upon the Company’s intent and the nature of the investment (in thousands):

 	 	As of December 28, 2002	 	As of December 29, 2001	

	 	

	
 	 	Fair	 	 	 	Fair	 	 	
 	 	Market	 	Unrealized	 	Market	 	Unrealized	
Investment Classification	 	Value	 	Gain/(Loss)	 	Value	 	Gain/(Loss)	

	 	

	 	

	 	

	 	

	
Available-for-sale	 	$	31,941	 	 	$	481	 	 	 	—	 	 	 	—	 	
Trading	 	 	60	 	 	 	60	 	 	 	—	 	 	 	—	 	
Held-to-maturity	 	 	—	 	 	 	—	 	 	$	2,031	 	 	 	—	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Total	 	$	32,001	 	 	$	541	 	 	$	2,031	 	 	 	—	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Sales proceeds and gross realized gains and losses on available-for-sale securities for the years ending December 28, 2002, December 29, 2001, and December 30, 2000 were (in thousands):
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Sale proceeds	 	$	5,021	 	 	$	10,238	 	 	$	10,463	 	

	 	 	 	

	 	 	 	

	 	
Gross realized losses	 	 	—	 	 	 	—	 	 	 	—	 	

	 	 	 	

	 	 	 	

	 	
Gross realized gains	 	$	21	 	 	$	238	 	 	$	453	 	

	 	 	 	

	 	 	 	

	 	
In 2002, the Company received stock from the demutualization of a third party insurance provider. This security was classified as trading, and was sold for a gain of $1,263 during the third quarter 2002.

D.     Inventories

Inventories for the years ended December 28, 2002 and December 29, 2001 consisted of the following (in thousands):
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Raw materials, principally hops	 	$	6,548	 	 	$	7,605	 	
Work in process	 	 	758	 	 	 	773	 	
Finished goods	 	 	1,036	 	 	 	945	 	

	 	 	 	

	 	
 	 	$	8,342	 	 	$	9,323	 	

	 	 	 	

	 	
The computation of the excess hops inventory and purchase commitment reserve requires management to make certain assumptions regarding future sales growth, product mix, cancellation costs, and supply, among others. Actual results may materially differ from management’s estimates. The Company continues to manage inventory levels and purchase commitments in an effort to maximize utilization of hops on hand and hops under commitment. The Company’s accounting policy for hops inventory and purchase commitments is to recognize a loss by establishing a reserve to the extent inventory levels and commitments exceed forecasted needs as well as aged hops as determined by the Company’s brew masters. The Company will continue to manage hops inventory and contract levels as necessary. The current levels are deemed adequate, based upon foreseeable future brewing requirements. The Company does not anticipate further material losses related to hops inventories or contract commitments within the foreseeable future. However, changes in management’s assumptions regarding future sales growth, product, mix, and hops market conditions could result in future material losses.

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E.     Property, Plant and Equipment

Property, plant and equipment for the years ended December 28, 2002 and December 29, 2001 consisted of the following (in thousands):
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Kegs	 	$	22,686	 	 	$	22,019	 	
Machinery and plant equipment	 	 	19,232	 	 	 	20,150	 	
Office equipment and furniture	 	 	5,690	 	 	 	6,467	 	
Leasehold improvements	 	 	3,490	 	 	 	3,307	 	
Land	 	 	350	 	 	 	350	 	
Building	 	 	1,420	 	 	 	1,420	 	

	 	 	 	

	 	
 	 	 	52,868	 	 	 	53,713	 	
Less accumulated depreciation	 	 	32,666	 	 	 	29,816	 	

	 	 	 	

	 	
 	 	$	20,202	 	 	$	23,897	 	

	 	 	 	

	 	
The Company recorded depreciation expense related to these assets of $5.4 million, $6.4 million and $6.3 million for the years ended December 28, 2002, December 29, 2001, and December 30, 2000, respectively.

F.     Accrued Expenses and Other Long-term Liabilities

Accrued expenses for the years ended December 28, 2002 and December 29, 2001 consisted of the following (in thousands):
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Advertising, promotional and selling expenses	 	$	3,337	 	 	$	2,862	 	
Keg deposits	 	 	2,744	 	 	 	2,532	 	
Employee wages and reimbursements	 	 	3,088	 	 	 	2,431	 	
Accrued freight	 	 	1,053	 	 	 	767	 	
Other accrued liabilities	 	 	5,652	 	 	 	4,604	 	

	 	 	 	

	 	
 	 	$	15,874	 	 	$	13,196	 	

	 	 	 	

	 	
Other long-term liabilities for the years ended December 28, 2002 and December 29, 2001 consisted of the following (in thousands):
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Hops purchase commitments (see Note I)	 	$	—	 	 	$	320	 	
Other long term liabilities	 	 	697	 	 	 	1,016	 	

	 	 	 	

	 	
 	 	$	697	 	 	$	1,336	 	

	 	 	 	

	 	
G.     Long-term Debt and Line of Credit

Effective July 1, 2002, the Company entered into a new credit facility, replacing its former facility, originally dated March 21, 1997. The new credit facility provides a $45.0 million revolving line of credit and expires on March 31, 2007. The Company may elect an interest rate for borrowings under the credit facility based on either (i) the Alternative Prime Rate (4.25% at December 28, 2002) or (ii) the applicable LIBOR rate (1.48% at December 28, 2002) plus .45%. The Company incurs an annual

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commitment fee of 0.15% on the unused portion of the facility and is obligated to meet certain financial covenants, including the maintenance of specified levels of tangible net worth and net income. The Company was in compliance with all covenants as of December 28, 2002 and December 29, 2001. There were no amounts outstanding under the Company’s credit facilities as of December 28, 2002 and December 29, 2001.

H.     Income Taxes

Income Taxes

Significant components of the Company’s deferred tax assets and liabilities as of December 28, 2002 and December 29, 2001 are as follows (in thousands):

 	 	2002	 	2001	

	 	

	
 	 	Current	 	Long-Term	 	Total	 	Current	 	Long-Term	 	Total	

	 	

	 	

	 	

	 	

	 	

	
Deferred tax assets:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Incentive option/investment share plan	 	$	—	 	 	$	240	 	 	$	240	 	 	$	366	 	 	$	328	 	 	$	694	 	
 	Accrued expenses	 	 	475	 	 	 	—	 	 	 	475	 	 	 	542	 	 	 	—	 	 	 	542	 	
 	Reserves	 	 	1,461	 	 	 	—	 	 	 	1,461	 	 	 	1,309	 	 	 	413	 	 	 	1,722	 	
 	Deferred compensation	 	 	—	 	 	 	186	 	 	 	186	 	 	 	—	 	 	 	196	 	 	 	196	 	
 	Long-term contracts	 	 	—	 	 	 	686	 	 	 	686	 	 	 	—	 	 	 	808	 	 	 	808	 	
 	Other	 	 	46	 	 	 	82	 	 	 	128	 	 	 	74	 	 	 	27	 	 	 	101	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
 	Deferred tax assets	 	 	1,982	 	 	 	1,194	 	 	 	3,176	 	 	 	2,291	 	 	 	1,772	 	 	 	4,063	 	
 	Valuation allowance	 	 	—	 	 	 	—	 	 	 	—	 	 	 	—	 	 	 	(27	)	 	 	(27	)	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
 	 	Total deferred tax assets	 	 	1,982	 	 	 	1,194	 	 	 	3,176	 	 	 	2,291	 	 	 	1,745	 	 	 	4,036	 	
Deferred tax liabilities:	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	Depreciation	 	 	—	 	 	 	(2,965	)	 	 	(2,965	)	 	 	—	 	 	 	(3,550	)	 	 	(3,550	)	
 	Hops inventory loss	 	 	—	 	 	 	(635	)	 	 	(635	)	 	 	—	 	 	 	(1,778	)	 	 	(1,778	)	
 	Unrealized gain on trading securities	 	 	(23	)	 	 	—	 	 	 	(23	)	 	 	—	 	 	 	—	 	 	 	—	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
 	 	Net deferred tax assets (liabilities)	 	$	1,959	 	 	$	(2,406	)	 	$	(447	)	 	$	2,291	 	 	$	(3,583	)	 	$	(1,292	)	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
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Significant components of the income tax provision (benefit) for income taxes for the years ended December 28, 2002, December 29, 2001 and December 30, 2000 are as follows (in thousands):
 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Current:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Federal	 	$	5,226	 	 	$	2,267	 	 	$	4,782	 	
 	State	 	 	1,074	 	 	 	1,243	 	 	 	1,287	 	

	 	 	 	

	 	 	 	

	 	
Total current	 	 	6,300	 	 	 	3,510	 	 	 	6,069	 	
Deferred:	 	 	 	 	 	 	 	 	 	 	 	 	
 	Federal	 	 	(554	)	 	 	1,495	 	 	 	1,377	 	
 	State	 	 	(208	)	 	 	379	 	 	 	365	 	

	 	 	 	

	 	 	 	

	 	
Total deferred	 	 	(762	)	 	 	1,874	 	 	 	1,742	 	

	 	 	 	

	 	 	 	

	 	
Total income tax provision	 	$	5,538	 	 	$	5,384	 	 	$	7,811	 	

	 	 	 	

	 	 	 	

	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Statutory rate	 	 	35.0	%	 	 	35.0	%	 	 	35.0	%	
State income tax, net of federal benefit	 	 	3.7	%	 	 	4.5	%	 	 	5.5	%	
Meals and entertainment	 	 	1.0	%	 	 	2.0	%	 	 	1.2	%	
Tax-exempt income	 	 	(1.1	)%	 	 	—	 	 	 	—	 	
Effect of capital loss carryforward	 	 	(.1	)%	 	 	(.7	)%	 	 	(1.0	)%	
Other	 	 	.8	%	 	 	(.1	)%	 	 	.2	%	

	 	 	 	

	 	 	 	

	 	
 	 	 	39.3	%	 	 	40.7	%	 	 	40.9	%	

	 	 	 	

	 	 	 	

	 	
I.     Commitments and Contingencies

Purchase Commitments

The Company had outstanding purchase commitments related to advertising contracts of approximately $22.0 million, $1.2 million, and $.3 million at December 28, 2002, December 29, 2001, and December 30, 2000, respectively. The Company has the option to cancel before March 21, 2003, approximately $2.4 million of one of the contracts.

The Company has entered into contracts for the supply of a portion of its hops requirements. These purchase contracts, which extend through crop year 2008, specify both the quantities and prices to which the Company is committed. The prices are denominated in Euros. Hops purchase commitments outstanding at December 28, 2002 totaled $13.4 million. Purchases under these contracts for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 were approximately $1.1 million, $.9 million, and $2.8 million, respectively.

During 2001, the Company completed certain hops disposal transactions and cancelled certain hops future contracts. The transactions were deemed necessary in order to bring hops inventory levels and future contracts into balance with the Company’s current brewing volume and hops usage, as the Company did not believe that these hops inventories and future hops contracts would be used by the Company within the foreseeable future. The Company will continue to manage hops inventory and contract levels, as necessary. The current levels are deemed adequate, based upon foreseeable future brewing requirements. However, circumstances could result in changes in management’s assumptions regarding future sales growth, product, mix, and hops market conditions could result in future material losses. The total charge incurred during 2001 related to the disposal of hops inventories was approximately $4.3 million. The total

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charge recorded during 2001 and 2000, net of recoveries, related to the reserve for excess hops inventory and fees associated with the cancellation of contracts was approximately $.5 million. There were no such charges recorded for the year ended December 28, 2002.

In the normal course of business, the Company enters into various production agreements with brewing companies. These agreements are cancelable by the Company and by the brewing companies with advance written notice. Title to beer products brewed under contract arrangement remains with the brewing company until the brewery ships the beer. The Company is required to reimburse the supplier for all unused raw materials and beer products on termination of these production contract agreements. There were approximately $2.5 million and $2.1 million of raw materials and beer products in process at the brewing companies for which the Company was liable as of December 28, 2002 and December 29, 2001, respectively. Purchases of the Company’s finished goods under these contract arrangements for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 were approximately $32.2 million, $23.8 million, and $26.7 million, respectively. Additionally, the Company is obligated to meet annual volume requirements in conjunction with certain production agreements. During 2002, the Company met all existing minimum volume requirements in accordance with its production agreements, with the exception of one brewery location. The fees associated with this minimum volume requirement are not significant, and have been fully expensed in the Company’s financial statements at December 28, 2002.

The Company’s contracts with its supplying breweries periodically require it to purchase fixed assets in support of brewery operations. Fixed asset purchases at certain brewery locations under existing contracts during the next 12 months are anticipated to be approximately $.4 million, but this amount could vary significantly should there be a change in the Company’s brewing strategy or changes to existing production agreements or should the Company enter new production relationships.

Lease Commitments

The Company has various operating lease agreements primarily involving real estate. Terms of the leases include, in some instances, purchase options, renewals, and maintenance costs and varies by lease. These lease obligations expire at various dates through 2009.

Minimum annual rental payments under these agreements are as follows (in thousands):
 	 	 	 	 	
2003	 	$	1,173	 	
2004	 	 	1,143	 	
2005	 	 	1,101	 	
2006	 	 	839	 	
2007	 	 	106	 	
Thereafter	 	 	212	 	

	 	
 	 	$	4,574	 	

	 	
Rent expense for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 was approximately $1.3 million, $.9 million, and $1.0 million, respectively.

Litigation

Miller Brewing Company (“Miller”) filed a Demand for Arbitration with the American Arbitration Association seeking a determination as to whether Miller has the right to terminate its existing contractual obligations to the Company, effective May 30, 2004. The Company has filed an answer to the Demand, asserting certain counterclaims. Discovery in the proceedings has not yet commenced and the Company is not able to determine the likely outcome of the proceedings.

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The Company is party to certain claims and litigation in the ordinary course of business. The Company does not believe any of these proceedings will, individually or in the aggregate, have a material adverse effect upon its financial condition or results of operations.

J.     Common Stock

Class A Common Stock

There were 16,674,556 shares issued and 22,700,000 shares authorized of Class A Common Stock with a par value of $.01 as of December 28, 2002. The Class A Common Stock has no voting rights, except (1) as required by law, (2) for the election of Class A Directors, and (3) that the approval of the holders of the Class A Common Stock is required for certain (a) future authorizations or issuances of additional securities which have rights senior to Class A Common Stock, (b) alterations of rights or terms of the Class A or Class B Common Stock as set forth in the Articles of Organization of the Company, (c) other amendments of the Articles of Organization of the Company, (d) mergers or consolidations with, or acquisitions of, other entities, and (e) sales or dispositions of any significant portion of the Company’s assets.

Class B Common Stock

There were 4,107,355 shares issued and outstanding and 4,200,000 shares authorized of Class B Common Stock with a par value of $.01 at December 28, 2002. The Class B Common Stock has full voting rights, including the right to (1) elect a majority of the members of the Company’s Board of Directors and (2) approve all (a) amendments to the Company’s articles of Organization, (b) mergers or consolidations with, or acquisitions of, other entities, and (c) sales or dispositions of any significant portion of the Company’s assets. The Company’s Class B Common Stock is not listed for trading. Each share of Class B Common Stock is freely convertible into one share of Class A Common Stock, upon request of any Class B holder.

Employee Stock Compensation Plan

On November 20, 1995, the Company adopted the Employee Equity Incentive Plan (the “Equity Plan”), which provided for the grant of Management Options, Discretionary Options and Investment Shares to employees of the Company. The Equity Plan was amended effective December 19, 1997 to delete the provision that had permitted the grant of Management Options that had been granted at $0.01 per share and to provide for an additional 1.0 million authorized shares and subsequently amended on December 14, 2001 to provide for an additional 1.0 million authorized shares. The Plan is administered by the Board of Directors of the Company, based on recommendations received from the Compensation Committee of the Board of Directors, including grants of Discretionary Options. The Compensation Committee consists of non-employee directors.

The Investment Share feature of the Equity Plan permits employees who have been with the Company for at least one year to purchase shares of Class A Common Stock at a discount from current market value of 0% to 40%, based on the employee’s tenure with the Company. Investment Shares vest ratably over a five-year period. Participants may pay for these shares either up front or through payroll deductions over an eleven-month period. The Company recognized employee-related compensation expense for this feature of the Equity Plan of $69,000, $95,000, and $84,000 for the years ending December 28, 2002, December 29, 2001, and December 30, 2000, respectively.

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Under the Equity Plan, Investment Shares purchased and vested for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 were as follows:
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Purchased	 	 	13,432	 	 	 	29,140	 	 	 	38,202	 	
Vested	 	 	14,256	 	 	 	9,072	 	 	 	6,881	 	
The Company has reserved 3.7 million shares of Class A Common Stock for issuance pursuant to the Equity Plan, of which 1.8 million and 1.6 million were granted and not cancelled at December 28, 2002 and December 29, 2001, respectively.

Non-Employee Options

On May 21, 1996, the Board of Directors and the Class B Stockholder of the Company adopted a Stock Option Plan for Non-Employee Directors of the Company (the “Non-Employee Director Plan”), pursuant to which each non-employee director of the Company was granted an option to purchase shares of the Company’s Class A Common Stock upon election or re-election to the Board. The Non-Employee Director Plan was amended on December 19, 1997 to change the term of the options granted there under, and was further amended as of May 30, 2000 to increase each annual option grant. On December 14, 2001, the Board of Directors amended the Plan to provide for an additional 100,000 authorized shares reserved for issuance. The Company accounts for this plan using the intrinsic method.

The Company has reserved 200,000 shares of Class A Common Stock for issuance pursuant to the Non-Employee Director Option Plan, of which 120,000 and 95,000 were granted and not cancelled at December 28, 2002 and December 29, 2001, respectively.

The Company granted Stock Appreciation Rights (“SARs”) to certain non-employees in consideration for services, of which 98,425 were issued and outstanding at December 29, 2001. All 98,425 shares were fully exercised and the Company fulfilled its cash settlement obligations relating to this grant during the first quarter of 2002. The Company recorded changes in compensation expense related to these grants of ($33,000), $805,000, and $105,000 for the years ended December 28, 2002, December 29, 2001, and December 30, 2000, respectively, to account for the appreciation of the stock relating to the SARs.

Option Activity

Information related to options under the Equity Plan, the Non-Employee Director Option Plan and the SARs are as follows:
 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	Weighted Average	
 	 	Shares	 	Option Price	 	Exercise Price	

	 	

	 	

	
Outstanding at December 25, 1999	 	 	1,216,705	 	 	$	0.01 – $18.56	 	 	$	10.39	 	
 	Granted	 	 	638,500	 	 	$	7.16 – $20.69	 	 	$	8.78	 	
 	Canceled	 	 	(401,696	)	 	$	0.01 – $20.69	 	 	$	11.47	 	
 	Exercised	 	 	(10,610	)	 	$	0.01 – $ 8.44	 	 	$	.90	 	

	 	 	 	

	 	 	 	

	 	
Outstanding at December 30, 2000	 	 	1,442,899	 	 	$	0.01 – $18.56	 	 	$	9.45	 	
 	Granted	 	 	299,500	 	 	$	8.84 – $ 9.24	 	 	$	8.88	 	
 	Canceled	 	 	(49,037	)	 	$	0.01 – $ 8.84	 	 	$	7.90	 	
 	Exercised	 	 	(60,828	)	 	$	0.01 – $ 8.44	 	 	$	6.29	 	

	 	 	 	

	 	 	 	

	 	
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	 	 	Weighted Average	
 	 	Shares	 	Option Price	 	Exercise Price	

	 	

	 	

	
Outstanding at December 29, 2001	 	 	1,632,534	 	 	$	0.01 – $18.56	 	 	$	9.76	 	
 	Granted	 	 	265,200	 	 	$	16.20 – $35.09	 	 	$	19.78	 	
 	Canceled	 	 	(31,020	)	 	$	7.16 – $17.55	 	 	$	11.54	 	
 	Exercised	 	 	(217,414	)	 	$	0.01 – $12.06	 	 	$	8.16	 	

	 	 	 	

	 	 	 	

	 	
Outstanding at December 28, 2002	 	 	1,649,300	 	 	$	0.01 – $35.09	 	 	$	10.40	 	

	 	 	 	

	 	 	 	

	 	
Options exercisable were 859,583, 835,144 and 672,204 at December 28, 2002, December 29, 2001, and December 30, 2000, respectively.

The Company follows the disclosure provisions of SFAS No. 123, “Accounting for Stock-Based Compensation,” and applies APB Opinion No. 25 and related interpretations for the Equity Plan and the Non-Employee Plan. Had compensation cost for the Company’s stock-based compensation plans been determined based on the fair value at the grant dates as calculated in accordance with SFAS No. 123, the Company’s net income and earnings per share for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 would have been reduced to the pro forma amounts indicated below (in thousands, except share amounts):

 	 	2002	 	2001	 	2000	

	 	

	 	

	
 	 	Net	 	Earnings	 	Net	 	Earnings	 	Net	 	Earnings	
 	 	Income	 	per Share	 	Income	 	per Share	 	Income	 	per Share	

	 	

	 	

	 	

	 	

	 	

	
As Reported — Basic	 	$	8,553	 	 	$	0.53	 	 	$	7,833	 	 	$	0.48	 	 	$	11,239	 	 	$	0.62	 	
As Reported — Diluted	 	$	8,553	 	 	$	0.52	 	 	$	7,833	 	 	$	0.47	 	 	$	11,239	 	 	$	0.62	 	
Pro forma — Basic	 	$	7,807	 	 	$	0.49	 	 	$	7,278	 	 	$	0.44	 	 	$	10,746	 	 	$	0.60	 	
Pro forma — Diluted	 	$	7,807	 	 	$	0.48	 	 	$	7,278	 	 	$	0.44	 	 	$	10,746	 	 	$	0.59	 	
The fair value of each stock option is estimated on the date of grant using the Black-Scholes option pricing model with the following weighted average assumptions:
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Volatility	 	 	35.8%	 	 	 	35.8%	 	 	 	36.5%	 	
Expected life of option	 	 	7.1  years	 	 	 	6.0  years	 	 	 	6.5  years	 	
Risk free interest rate	 	 	3.42%	 	 	 	4.67%	 	 	 	5.18%	 	
Dividend yield	 	 	0%	 	 	 	0%	 	 	 	0%	 	
The weighted average fair value of stock options granted in 2002, 2001, and 2000 was $7.40, $3.03, and $3.15, respectively.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

The following table summarizes information about stock options outstanding at December 28, 2002:
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	 	 	Weighted	 	 	 	 	 	 	
 	 	 	 	Average	 	Weighted	 	 	 	Weighted	
 	 	 	 	Remaining	 	Average	 	 	 	Average	
Range of	 	Number	 	Contractual	 	Exercise	 	Number	 	Exercise	
Exercise Prices	 	Outstanding	 	Life	 	Price	 	Exercisable	 	Price	

	 	

	 	

	 	

	 	

	 	

	
$ 0.01 – $ 0.01	 	 	12,757	 	 	 	1.81 years	 	 	$	0.01	 	 	 	12,757	 	 	$	0.01	 	
$ 7.16 – $ 9.53	 	 	980,930	 	 	 	6.27 years	 	 	$	8.68	 	 	 	563,663	 	 	$	8.93	 	
$11.09 – $16.20	 	 	366,663	 	 	 	5.05 years	 	 	$	13.54	 	 	 	273,163	 	 	$	13.61	 	
$16.88 – $23.33	 	 	253,200	 	 	 	6.96 years	 	 	$	17.93	 	 	 	10,000	 	 	$	18.56	 	
$29.30 – $35.09	 	 	35,750	 	 	 	4.17 years	 	 	$	32.46	 	 	 	—	 	 	$	0.00	 	

	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
$ 0.01 – $35.09	 	 	1,649,300	 	 	 	6.03 years	 	 	$	11.63	 	 	 	859,583	 	 	$	10.40	 	
Stock Repurchase Program

The Board of Directors have approved up to $50.0 million for the repurchase of the Company’s Class A Common Stock. Through December 28, 2002, the Company has repurchased a total of approximately 5.0 million shares of its Class A Common Stock for an aggregate purchase price of $44.9 million.

K.     Employee Retirement Plans

The Company has one retirement plan covering substantially all non-union employees and five retirement plans covering substantially all union employees.

The Boston Beer Company 401(k) Plan, which was established by the Company in 1993, is a Company-sponsored defined contribution plan that covers a majority of the Company’s non-union employees. All fulltime, non-union employees over the age of 21 are eligible to participate in the plan on the first day of the quarter after six months of consecutive employment. Participants may make voluntary contributions up to 60% of their annual compensation, subject to IRS limitations. The Company matches each employee’s contribution dollar for dollar up to $1,000 and 50% of the employee’s additional contribution, not to exceed 6% of the employee’s total annual wages. The Company made contributions to the Plan in each of the three years ended December 28, 2002, December 29, 2001 and December 30, 2000 of $435,000, $407,000 and $353,000, respectively.

The Company has four defined benefit plans and one Company-sponsored defined contribution plan, which combined cover substantially all union employees. The defined benefit plans include a Company-sponsored defined pension plan, a Company-sponsored medical retirement plan and two union-sponsored, collectively bargained multi-employer pension plans.

The Company’s defined contribution plan, The Samuel Adams Brewery Company, Ltd. 401(k) Plan for Represented Employees, was established by the Company in 1997 and is eligible to all union employees upon completion of one hour of fulltime employment. Participants may make voluntary contributions up to 60% of their annual compensation, subject to IRS limitations. The Company does not make contributions to this plan, but does incur immaterial maintenance costs.

The Company-sponsored defined pension plan, The Local Union # 1199 Defined Benefit Pension Plan, was established in 1991 and is eligible to all union employees who are covered by the Company’s collective bargaining agreement and have completed twelve consecutive months of employment with at least 750 hours worked. The defined benefit is determined based on years of service since July 1991. The Company made combined contributions to this plan in each of the three years ended December 28, 2002, December 29, 2001 and December 30, 2000 of $54,000, $49,000 and $45,000, respectively. The projected

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

benefit obligation, accumulated benefit obligation and fair value of plan assets for the Local 1199 Plan are detailed in the tables below.

The union-sponsored benefit plans are two multi-employer retirement plans administrated by organized labor unions. The Company made combined contributions to these plans in each of the three years ended December 28, 2002, December 29, 2001 and December 30, 2000 of $22,000, $19,000 and $18,000, respectively. Information from the plans’ administrators is not sufficient to permit the Company to determine its share, if any, of the unfunded vested benefits. Pension expense for these multi-employer plans were not significant in the aggregate.

Net annual periodic pension cost of the Local 1199 Plan is presented in the following table (in thousands):
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Service cost	 	$	48	 	 	$	44	 	 	$	40	 	
Interest cost	 	 	33	 	 	 	26	 	 	 	22	 	
Return on plan assets	 	 	21	 	 	 	6	 	 	 	(26	)	
Amortization of (gain)/ loss	 	 	(48	)	 	 	(32	)	 	 	3	 	

	 	 	 	

	 	 	 	

	 	
Net annual periodic pension cost	 	$	54	 	 	$	44	 	 	$	39	 	

	 	 	 	

	 	 	 	

	 	
Obligations and asset data of the Local 1199 Plan is presented in the following tables:
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Change in projected benefit obligation	 	 	 	 	 	 	 	 	
Projected benefit obligation at beginning of year	 	$	453	 	 	$	386	 	
Service cost	 	 	48	 	 	 	44	 	
Interest cost	 	 	33	 	 	 	26	 	
Actuarial loss	 	 	34	 	 	 	2	 	
Benefits paid	 	 	(9	)	 	 	(5	)	

	 	 	 	

	 	
Projected benefit obligation at end of year	 	$	559	 	 	$	453	 	

	 	 	 	

	 	
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Change in plan assets	 	 	 	 	 	 	 	 	
Fair value of plan assets at beginning of year	 	$	390	 	 	$	356	 	
Actual return on plan assets	 	 	(21	)	 	 	(6	)	
Employer contributions	 	 	62	 	 	 	45	 	
Benefits paid	 	 	(8	)	 	 	(5	)	

	 	 	 	

	 	
Fair value of plan assets at end of year	 	$	423	 	 	$	390	 	

	 	 	 	

	 	
Funded status	 	 	(136	)	 	 	(62	)	
Unrecognized actuarial loss	 	 	213	 	 	 	131	 	
Unrecognized prior service cost	 	 	—	 	 	 	—	 	
Net amount recognized	 	$	77	 	 	$	69	 	

	 	 	 	

	 	
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Amount recognized in the balance sheet consists of	 	 	 	 	 	 	 	 	
Prepaid benefit cost	 	$	77	 	 	$	69	 	
Accrued benefit liability	 	 	(213	)	 	 	(131	)	
Accumulated other comprehensive income	 	 	213	 	 	 	131	 	

	 	 	 	

	 	
Net amount recognized	 	$	77	 	 	$	69	 	

	 	 	 	

	 	
Assumptions used in determining the above information are included the tables below:
 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	

	 	

	
Discount rate	 	 	6.8	%	 	 	6.8	%	
Expected return on plan assets	 	 	7.8	%	 	 	7.8	%	
A comprehensive medical plan is offered to union employees who have voluntarily retired at 65 or have become permanently disabled. Employees must have worked for the Company for at least 10 years at the Cincinnati Brewery, been enrolled in the Company’s medical insurance plan and be eligible for Medicare benefits under the Social Security Act. The accumulated postretirement benefit obligation was determined using a discount rate of 6.3% at December 28, 2002 and a 2.5% increase in the Cincinnati Consumer Price Index. The actuarial and recorded liabilities for this benefit have been funded within all material respects as of December 28, 2002 and December 29, 2001.

L.	Net Income per Share	
The following table sets forth the computation of basic and diluted earnings per share in accordance with SFAS No. 128 (in thousands):
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	2002	 	2001	 	2000	

	 	

	 	

	
Net income	 	$	8,553	 	 	$	7,833	 	 	$	11,239	 	
Shares used in net income per common share — basic	 	 	16,083	 	 	 	16,413	 	 	 	18,056	 	
Dilutive effect of potential common shares	 	 	324	 	 	 	177	 	 	 	53	 	

	 	 	 	

	 	 	 	

	 	
Shares used in net income per common share — diluted	 	 	16,407	 	 	 	16,590	 	 	 	18,109	 	
 	
Net income per common share — basic	 	$	0.53	 	 	$	0.48	 	 	$	0.62	 	

	 	 	 	

	 	 	 	

	 	
Net income per common share — diluted	 	$	0.52	 	 	$	0.47	 	 	$	0.62	 	

	 	 	 	

	 	 	 	

	 	
Options to purchase 307,000, 426,000, and 1.0 million shares of Class A Common Stock were outstanding but not included in computing diluted EPS because their effects were anti-dilutive as of December 28, 2002, December 29, 2001, and December 30, 2000 respectively.

M.	Valuation and Qualifying Accounts	
The information required to be included in Schedule II, Valuation and Qualifying Accounts, for the years ended December 28, 2002, December 29, 2001, and December 30, 2000 is as follows (in thousands):
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Balance at	 	 	 	 	 	 	
 	 	Beginning	 	Net Provision	 	Net Additions	 	Balance at	
Allowance for Doubtful Accounts	 	of Period	 	(Recovery)	 	(Deductions)	 	End of Period	

	 	

	 	

	 	

	 	

	
2002	 	$	625	 	 	$	183	 	 	$	(119	)	 	$	689	 	
2001	 	$	625	 	 	$	—	 	 	$	—	 	 	$	625	 	
2000	 	$	1,000	 	 	$	(225	)	 	$	(150	)	 	$	625	 	
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Deductions from allowance for doubtful accounts represent the write-off of uncollectible balances.
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Balance at	 	 	 	 	 	 	
 	 	Beginning	 	Net Provision	 	Net Additions	 	Balance at	
Inventory Obsolescence Reserve	 	of Period	 	(Recovery)	 	(Deductions)	 	End of Period	

	 	

	 	

	 	

	 	

	
2002	 	$	2,239	 	 	$	(402	)	 	$	—	 	 	$	1,837	 	
2001	 	$	2,332	 	 	$	(93	)	 	$	—	 	 	$	2,239	 	
2000	 	$	2,636	 	 	$	(304	)	 	$	—	 	 	$	2,332	 	
 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Balance at	 	 	 	 	 	 	
 	 	Beginning	 	Net Provision	 	Net Additions	 	Balance at	
Stale Beer Reserve	 	of Period	 	(Recovery)	 	(Deductions)	 	End of Period	

	 	

	 	

	 	

	 	

	
2002	 	$	470	 	 	$	249	 	 	$	—	 	 	$	719	 	
2001	 	$	550	 	 	$	(80	)	 	$	—	 	 	$	470	 	
2000	 	$	1,217	 	 	$	(667	)	 	$	—	 	 	$	550	 	

N.	Quarterly Results (Unaudited)	
In management’s opinion, this unaudited information includes all adjustments (consisting only of normal recurring adjustments) necessary for a fair presentation of the information for the quarters presented. The operating results for any quarter are not necessarily indicative of results for any future quarters.

 	 	For Quarters Ended	
 	 	(In thousands, except per share data)	
 	 	December 28,	 	September 28,	 	June 29,	 	March 30,	 	December 29,	 	September 29,	 	June 30,	 	March 31,	
 	 	2002	 	2002	 	2002	 	2002	 	2001	 	2001	 	2001	 	2001	

	 	

	 	

	 	

	 	

	 	

	 	

	 	

	
Barrels sold	 	 	323	 	 	 	336	 	 	 	353	 	 	 	275	 	 	 	290	 	 	 	301	 	 	 	304	 	 	 	270	 	
Sales	 	$	60,038	 	 	$	62,602	 	 	$	65,217	 	 	$	50,478	 	 	$	52,608	 	 	$	54,515	 	 	$	53,877	 	 	$	46,218	 	
Less excise taxes	 	 	5,774	 	 	 	6,043	 	 	 	6,345	 	 	 	4,818	 	 	 	5,239	 	 	 	5,410	 	 	 	5,244	 	 	 	4,542	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Net sales	 	 	54,264	 	 	 	56,559	 	 	 	58,872	 	 	 	45,660	 	 	 	47,369	 	 	 	49,105	 	 	 	48,633	 	 	 	41,676	 	
Cost of sales	 	 	22,917	 	 	 	23,569	 	 	 	23,369	 	 	 	18,512	 	 	 	24,430	 	 	 	20,397	 	 	 	19,429	 	 	 	17,437	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Gross profit	 	 	31,347	 	 	 	32,990	 	 	 	35,503	 	 	 	27,148	 	 	 	22,939	 	 	 	28,708	 	 	 	29,204	 	 	 	24,239	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Advertising, promotional and selling expenses	 	 	25,091	 	 	 	29,366	 	 	 	24,592	 	 	 	21,685	 	 	 	25,380	 	 	 	21,168	 	 	 	18,369	 	 	 	15,207	 	
General and administrative expenses	 	 	3,636	 	 	 	3,378	 	 	 	4,153	 	 	 	3,419	 	 	 	3,571	 	 	 	3,121	 	 	 	3,114	 	 	 	3,677	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Total operating expenses	 	 	28,727	 	 	 	32,744	 	 	 	28,745	 	 	 	25,104	 	 	 	28,951	 	 	 	24,289	 	 	 	21,483	 	 	 	18,884	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Operating income (loss)	 	 	2,620	 	 	 	246	 	 	 	6,758	 	 	 	2,044	 	 	 	(6,012	)	 	 	4,419	 	 	 	7,721	 	 	 	5,355	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Interest income, net	 	 	388	 	 	 	334	 	 	 	198	 	 	 	199	 	 	 	255	 	 	 	383	 	 	 	353	 	 	 	477	 	
Other income (expenses), net	 	 	59	 	 	 	(6	)	 	 	1,257	 	 	 	(6	)	 	 	241	 	 	 	(26	)	 	 	14	 	 	 	37	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Income (loss) before provision (benefit) for income taxes	 	 	3,067	 	 	 	574	 	 	 	8,213	 	 	 	2,237	 	 	 	(5,516	)	 	 	4,776	 	 	 	8,088	 	 	 	5,869	 	
Provision (benefit) for income taxes	 	 	999	 	 	 	212	 	 	 	3,410	 	 	 	917	 	 	 	(2,429	)	 	 	2,021	 	 	 	3,372	 	 	 	2,420	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Net income (loss)	 	$	2,068	 	 	$	362	 	 	$	4,803	 	 	$	1,320	 	 	$	(3,087	)	 	$	2,755	 	 	$	4,716	 	 	$	3,449	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Earnings (loss) per share — basic	 	$	0.13	 	 	$	0.02	 	 	$	0.29	 	 	$	0.08	 	 	$	(0.19	)	 	$	0.17	 	 	$	0.29	 	 	$	0.21	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS — (Continued)

 	 	For Quarters Ended	
 	 	(In thousands, except per share data)	
 	 	December 28,	 	September 28,	 	June 29,	 	March 30,	 	December 29,	 	September 29,	 	June 30,	 	March 31,	
 	 	2002	 	2002	 	2002	 	2002	 	2001	 	2001	 	2001	 	2001	

	 	

	 	

	 	

	 	

	 	

	 	

	 	

	
Earnings (loss) per share — diluted	 	$	0.13	 	 	$	0.02	 	 	$	0.29	 	 	$	0.08	 	 	$	(0.19	)	 	$	0.17	 	 	$	0.29	 	 	$	0.21	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Weighted average shares — basic	 	 	15,749	 	 	 	15,878	 	 	 	16,354	 	 	 	16,352	 	 	 	16,312	 	 	 	16,409	 	 	 	16,431	 	 	 	16,485	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
Weighted average shares — diluted	 	 	16,059	 	 	 	16,175	 	 	 	16,682	 	 	 	16,695	 	 	 	16,312	 	 	 	16,568	 	 	 	16,534	 	 	 	16,579	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	 	 	

	 	
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Item 9.     Changes in and Disagreements with Accountants on Financial Disclosures

The Company filed a Form 8-K on May 1, 2002 and an amendment on May 10, 2002 with the Securities and Exchange Commission. The filing was regarding a change in the Company’s independent accountants effective May 1, 2002.

PART III

Item 10.	Directors and Executive Officers of the Registrant	
The information required by Item 10 is hereby incorporated by reference from the Registrant’s definitive Proxy Statement for the 2003 Annual Meeting to be held on May 28, 2003. On March 10, 2003, the Company announced the resignation of Richard P. Lindsay as Treasurer and Chief Financial Officer to be effective as of March 31, 2003. Monica M. Martin, Director Of Finance and Corporate Controller, will serve as interim Chief Financial Officer and Martin F. Roper, President and Chief Executive Officer, will serve as Treasurer, both appointments effective April 1, 2003.

Item 11.	Executive Compensation	
The Information required by Item 11 is hereby incorporated by reference from the Registrant’s definitive Proxy Statement for the 2003 Annual Meeting to be held on May 28, 2003.

Item 12.	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	
Security Ownership

The information required by Item 12 with respect to security ownership of certain beneficial owners and management is hereby incorporated by reference from the Registrant’s definitive Proxy Statement for the 2003 Annual Meeting to be held on May 28, 2003.

Related Stockholder Matters

Equity Compensation Plan Information
 	 	 	 	 	 	 	 	 	 	 	 	 	
 	 	Number of Securities to be	 	Weighted-Average	 	Number of Securities	
 	 	Issued Upon Exercise of	 	Exercise Price of	 	Remaining Available for	
 	 	Outstanding Options,	 	Outstanding Options,	 	Future Issuance Under	
Plan Category	 	Warrants and Rights	 	Warrants and Rights	 	Equity Compensation Plans	

	 	

	 	

	 	

	
Equity Compensation Plans Approved by Security Holders	 	 	1,649,300	 	 	$	10.40	 	 	 	1,221,660	 	
Equity Compensation Plans Not Approved by Security Holders	 	 	N/A	 	 	 	N/A	 	 	 	N/A	 	

	 	 	 	

	 	 	 	

	 	
Total	 	 	1,649,300	 	 	$	10.40	 	 	 	1,221,660	 	

	 	 	 	

	 	 	 	

	 	

Item 13.	Certain Relationships and Related Transactions	
The information required by Item 13 is hereby incorporated by reference from the Registrant’s definitive Proxy Statement for the 2003 Annual Meeting to be held on May 28, 2003.

Item 14.	Controls and Procedures	
Within the ninety day period prior to the date of this report, the Company conducted an evaluation under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer and Chief Financial Officer (its principal executive officer and principal financial officer, respectively) regarding the effectiveness of the design and operation of the Company’s disclosure controls

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and procedures as defined in Rule 13a-14 of the Securities Exchange Act of 1934 (the “Exchange Act”). Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures are effective to ensure that material information relating to the Company, including its consolidated subsidiaries, is made known to them by others within those entities.

In December 2002, the Board of Directors of the Company adopted a Code of Business Conduct and Ethics and Corporate Governance Guidelines. These, as well as the charters for each of the Board Committees, are posted on the Company’s website, www.bostonbeer.com.

There were no significant changes in the Company’s internal controls or in other factors that could significantly affect internal controls subsequent to the date the Company carried out its evaluation.

PART IV

Item 15.	Exhibits, Financial Statement Schedules, and Reports on Form 8-K	
(a) The financial statements and financial statement schedules are contained in Item 8 of Part II to this report on Form 10-K.

(b) During the fourth quarter of the fiscal year ended December 28, 2002 the Registrant filed no Current Reports on Form 8-K.

(c) Exhibits

The following is a list of exhibits filed as part of this Form 10-K:
 	 	 	 	 	
Exhibit No.	 	Title	

	 	

	
 	3.1	 	 	Amended and Restated By-Laws of the Company, dated June 2, 1998 (incorporated by reference to Exhibit 3.5 to the Company’s Form 10-Q filed on August 10, 1998).	
 	3.2	 	 	Restated Articles of Organization of the Company, dated July 21, 1998 (incorporated by reference to Exhibit 3.6 to the Company’s Form 10-Q filed on August 10, 1998).	
 	4.1	 	 	Form of Class A Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement No. 33-96164).	
 	10.1	 	 	Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and Boston Beer Company Limited Partnership (the “Partnership”), dated as of May 2, 1995 (incorporated by reference to Exhibit 10.1 to the Company’s Registration Statement No. 33-96162).	
 	10.2	 	 	Loan Security and Trust Agreement, dated October 1, 1987, among Massachusetts Industrial Finance Agency, the Partnership and The First National Bank of Boston, as Trustee, as amended (incorporated by reference to Exhibit 10.2 to the Company’s Registration Statement No. 33-96164).	
 	10.3	 	 	Deferred Compensation Agreement between the Partnership and Alfred W. Rossow, Jr., effective December 1, 1992 (incorporated by reference to Exhibit 10.3 to the Company’s Registration Statement No. 33-96162).	
 	10.4	 	 	The Boston Beer Company, Inc. Employee Equity Incentive Plan, as adopted effective November 20, 1995 and amended effective February 23, 1996 (incorporated by reference to Exhibit 4.1 to the Company’s Registration Statement No. 333-1798).	
 	10.5	 	 	Form of Employment Agreement between the Partnership and employees (incorporated by reference to Exhibit 10.5 to the Company’s Registration Statement No. 33-96162).	
 	10.6	 	 	Services Agreement between The Boston Beer Company, Inc. and Chemical Mellon Shareholder Services, dated as of October 27, 1995 (incorporated by reference to the Company’s Form 10-K, filed on April 1, 1996).	
 	10.7	 	 	Form of Indemnification Agreement between the Partnership and certain employees and Advisory Committee members (incorporated by reference to Exhibit 10.7 to the Company’s Registration Statement No. 33-96162).	
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Exhibit No.	 	Title	

	 	

	
 	10.8	 	 	Stockholder Rights Agreement, dated as of December, 1995, among The Boston Beer Company, Inc. and the initial Stockholders (incorporated by reference to the Company’s Form 10-K, filed on April 1, 1996).	
 	+10.9	 	 	Agreement between Boston Brewing Company, Inc. and The Stroh Brewery Company, dated as of January 31, 1994 (incorporated by reference to Exhibit 10.9 to the Company’s Registration Statement No. 33-96164).	
 	+10.10	 	 	Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, dated as of July 25, 1995 (incorporated by reference to Exhibit 10.10 to the Company’s Registration Statement No. 33-96164).	
 	+10.11	 	 	Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of February 28, 1989 (incorporated by reference to Exhibit 10.11 to the Company’s Registration Statement No. 33-96164).	
 	10.12	 	 	Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company, Boston Brewing Company, Inc., and G. Heileman Brewing Company, Inc., dated December 13, 1989 (incorporated by reference to Exhibit 10.12 to the Company’s Registration Statement No. 33-96162).	
 	+10.13	 	 	Second Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of August 3, 1992 (incorporated by reference to Exhibit 10.13 to the Company’s Registration Statement No. 33-96164).	
 	+10.14	 	 	Third Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated December 1, 1994 (incorporated by reference to Exhibit 10.14 to the Company’s Registration Statement No. 33-96164).	
 	10.15	 	 	Fourth Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of April 7, 1995 (incorporated by reference to Exhibit 10.15 to the Company’s Registration Statement No. 33-96162).	
 	+10.16	 	 	Letter Agreement between Boston Beer Company Limited Partnership and Joseph E. Seagram & Sons, Inc. (incorporated by reference to Exhibit 10.16 to the Company’s Registration Statement No. 33-96162).	
 	10.17	 	 	Services Agreement and Fee Schedule of Mellon Bank, N.A. Escrow Agent Services for The Boston Beer Company, Inc. dated as of October 27, 1995 (incorporated by reference to Exhibit 10.17 to the Company’s Registration Statement No. 33-96164).	
 	10.18	 	 	Amendment to Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and the Partnership (incorporated by reference to Exhibit 10.18 to the Company’s Registration Statement No. 33-96164).	
 	10.19	 	 	1996 Stock Option Plan for Non-Employee Directors (incorporated by reference to the Company’s Form 10-K, filed on March 31, 1997).	
 	+10.20	 	 	Production Agreement between The Stroh Brewery Company and Boston Beer Company Limited Partnership, dated January 14, 1997 (incorporated by reference to the Company’s Form 10-K, filed on March 31, 1997).	
 	+10.21	 	 	Letter Agreement between The Stroh Brewery Company and Boston Beer Company Limited Partnership, dated January 14, 1997 (incorporated by reference to the Company’s Form 10-K, filed on March 31, 1997).	
 	+10.22	 	 	Agreement between Boston Beer Company Limited Partnership and The Schoenling Brewing Company, dated May 22, 1996 (incorporated by reference to the Company’s Form 10-K, filed on March 31, 1997).	
 	10.23	 	 	Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and The Boston Beer Company, Inc., dated as of March 21, 1997 (incorporated by reference to the Company’s Form 10-Q, filed on May 12, 1997).	
 	+10.24	 	 	Amended and Restated Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, Inc. dated April 30, 1997 (incorporated by reference to the Company’s Form 10-Q, filed on August 11, 1997).	
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Exhibit No.	 	Title	

	 	

	
 	+10.26	 	 	Fifth Amendment, dated December 31, 1997, to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. (incorporated by reference to the Company’s Form 10-K, filed on March 26, 1998).	
 	10.27	 	 	Extension letters, dated August 19, 1997, November 19, 1997, December 19, 1997, January 22, 1998, February 25, 1998 and March 11, 1998 between The Stroh Brewery Company and Boston Brewing Company, Inc. (incorporated by reference to the Company’s Form 10-K, filed on March 26, 1998).	
 	+10.28	 	 	Employee Equity Incentive Plan, as amended and effective on December 19, 1997 (incorporated by reference to the Company’s Form 10-K, filed on March 26, 1998).	
 	+10.29	 	 	1996 Stock Option Plan for Non-Employee Directors, as amended and effective on December 19, 1997 (incorporated by reference to the Company’s Form 10-K, filed March 26, 1998).	
 	+10.30	 	 	Glass Supply Agreement between The Boston Beer Company and Owens’ Brockway Glass Container Inc., dated April 30, 1998 (incorporated by reference to the Company’s Form 10-Q, filed on August 10, 1998).	
 	10.31	 	 	Extension letters, dated April 13, 1998, April 27, 1998, June 11, 1998, June 25, 1998 and July 20, 1998 between The Stroh Brewery Company and Boston Brewing Company, Inc. (incorporated by reference to the Company’s Form 10-Q, filed on August 10, 1998).	
 	+10.33	 	 	Amended and Restated Production Agreement between The Stroh Brewery Company and Boston Beer Company Limited Partnership, dated November 1, 1998 (incorporated by reference to the Company’s Form 10-K, filed on March 25, 1999).	
 	10.34	 	 	Agreement between Boston Beer Company Limited Partnership, Pabst Brewing Company and Miller Brewing Company, dated February 5, 1999 (incorporated by reference to the Company’s Form 10-K, filed on March 25, 1999).	
 	10.35	 	 	Amendment to Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and The Boston Beer Company, Inc., dated March 30, 1999 (incorporated by reference to the Company’s Form 10-Q, filed on May 10, 1999).	
 	+10.37	 	 	Consent to Assignment of the Amended and Restated Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, Inc. dated April 30, 1997 to Monroe Brewing Co., LLC (now known as High Falls Brewing Company, LLC) dated December 15, 2000 (incorporated by reference to the Company’s 10-K, filed on March 30, 2001).	
 	+10.38	 	 	Guaranty of The Genesee Brewing Company, Inc. dated December 15, 2000 in favor of Boston Brewing Company, Inc., for itself and as the sole general partner of Boston Beer Company Limited Partnership in connection with the Consent of Assignment of the Amended and Restated Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, Inc. dated April 30, 1997 to Monroe Brewing Co., LLC (now known as High Falls Brewing Company, LLC) dated December 15, 2000 (incorporated by reference to the Company’s 10-K, filed on March 30, 2001).	
 	+10.39	 	 	Second Amended and Restated Agreement between Boston Beer Corporation and High Falls Brewing Company, LLC effective as of April 15, 2002 (incorporated by reference to the Company’s 10-Q, filed on August 13, 2002).	
 	+10.40	 	 	Guaranty Release Agreement by and between GBC Liquidating Corp., formerly known as The Genesee Brewing Company, Inc., and Boston Beer Corporation, d/b/a The Boston Beer Company dated April 22, 2002 (incorporated by reference to the Company’s 10-Q, filed on August 13, 2002).	
 	10.41	 	 	Second Amended and Restated Credit Agreement between The Boston Beer Company, Inc. and Boston Beer Corporation, as Borrowers, and Fleet National Bank, effective as of July 1, 2002 (incorporated by reference to the Company’s 10-Q, filed on August 13, 2002).	
 	+10.42	 	 	Brewing Services Agreement between Boston Beer Corporation and City Brewing Company, LLC, effective as of July 1, 2002 (incorporated by reference to the Company’s 10-Q, filed on November 12, 2002).	
 	*+10.43	 	 	Brewing Services Agreement between Boston Beer Corporation and Matt Brewing Co., Inc. dated as of March 15, 2003.	
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Exhibit No.	 	Title	

	 	

	
 	*11.1	 	 	The information required by exhibit 11 has been included in Note M of the notes to the consolidated financial statements.	
 	*14.1	 	 	Code of Business Conduct and Ethics adopted by the Board of Directors on December 17, 2002.	
 	21.1	 	 	List of subsidiaries of The Boston Beer Company, Inc. (incorporated by reference to the Company’s Form 10-K, filed on March 28, 1997).	
 	21.2	 	 	List of subsidiaries of The Boston Beer Company, Inc. effective as of December 30, 2000 (incorporated by reference to the Company’s Form 10-K, filed on March 30, 2001)	
 	21.3	 	 	List of subsidiaries of The Boston Beer Company, Inc. effective as of March 30, 2002 (incorporated by reference to the Company’s Form 10-Q, filed on May 14, 2002).	
 	*21.4	 	 	List of subsidiaries of The Boston Beer Company, Inc. effective as of December 28, 2002	
 	*23.1	 	 	Consent of Deloitte & Touche LLP, independent accountants with respect to the Company.	
 	*99.1	 	 	Certification of the President and Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
 	*99.2	 	 	Certification of the Chief Financial Officer and Treasurer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002	
 	*99.3	 	 	Certification of the President and Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	
 	*99.4	 	 	Certification of the Chief Financial Officer and Treasurer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002	

 	 	
* 	Filed with this report.	

+ 	Portions of this Exhibit have been omitted pursuant to an application for an order declaring confidential treatment filed with the Securities and Exchange Commission.	
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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities and Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on this 27th day of March 2003.
 	 	
 	THE BOSTON BEER COMPANY, INC.	
 	 	
 	/s/ MARTIN F. ROPER	

	
 	Martin F. Roper	
 	President and Chief Executive Officer	
 	(principal executive officer)	

 	Pursuant to the requirements of the Securities and Exchange Act of 1934, the following persons on behalf of the registrant and in the capacities and on the dates indicated have signed this report below.	
 	 	 	
Signature	 	Title	

	 	

	
/s/ MARTIN F. ROPER

Martin F. Roper	 	President, Chief Executive Officer
(principal executive officer) and Director	
 	
/s/ RICHARD P. LINDSAY

Richard P. Lindsay	 	Chief Financial Officer and Treasurer
(principal accounting and financial officer)	
 	
/s/ C. JAMES KOCH

C. James Koch	 	Chairman, Clerk and Director	
 	
/s/ PEARSON C. CUMMIN, III

Pearson C. Cummin, III	 	Director	
 	
/s/ ROBERT N. HIATT

Robert N. Hiatt	 	Director	
 	
/s/ JAMES C. KAUTZ

James C. Kautz	 	Director	
 	
/s/ CHARLES JOSEPH KOCH

Charles Joseph Koch	 	Director	
52

EXHIBIT 10.43
[*] DENOTES EXPURGATED INFORMATION

BREWING SERVICES AGREEMENT

BETWEEN

BOSTON BEER CORPORATION

AND

MATT BREWING CO., INC.

AGREEMENT entered into as of the 15th day of March, 2003, by and between
BOSTON BEER CORPORATION, a Massachusetts corporation with its principal place of
business at 75 Arlington Street, Boston, Massachusetts 02116 ("BBC"), and MATT
BREWING CO., INC., a New York corporation with its principal place of business
at 811 Edward Street, Utica, New York 13502 ("Matt"). BBC and Matt are sometimes
referred to herein individually as a "Party" and collectively as the "Parties."

Matt owns and operates a brewery located in Utica, New York (the "Matt
Brewery"); and BBC and Matt desire to enter into an agreement pursuant to which
Matt will supply to BBC and BBC shall purchase from Matt "Products", as defined
in Subsection 1(b) below;

ACCORDINGLY, for and in consideration of the mutual agreements contained
herein, the Parties, intending to be legally bound, hereby agree as follows:

1.    SCOPE OF AGREEMENT

(a) During the Term of this Agreement, as defined in Section 4 below, and
in accordance with the terms and conditions set forth herein, Matt agrees to
brew, package and sell to BBC, or, in the event an alternating proprietorship be
established, as contemplated by Section 8, to give BBC access to the Matt
Brewery and make available to BBC Matt's production personnel to allow BBC to
produce, Products.

(b) For purposes of this Agreement, BBC's "Products" shall include those
BBC proprietary products set forth in Schedule A attached hereto, and such other
beer products as BBC may, with Matt's consent, introduce from time to time.
Schedule A shall be periodically updated to reflect additions and deletions and
provide a current list of all BBC products deemed to be Products subject to this
Agreement. Matt shall not be required to produce more than [*] different
Products concurrently.

2.    PRICE AND MANNER OF PAYMENT

(a) Except as otherwise provided in the following subsections of
this Section 2, BBC shall pay Matt for Products an amount (the "Price") equal to
the (i) the net cost to Matt of raw materials used in producing such Products
that are purchased by Matt, as provided in

[*] Indicates that information has been omitted and filed separately with the
Securities and Exchange Commission pursuant to a request for confidential
treatment.

Section 3 below; (ii) all federal, state and local excise taxes attributable to
such Products that are paid by Matt; and (iii) the "Brewery Charge" provided for
in subsection (b) of this Section 2. In determining the "net cost to Matt of raw
materials", account shall be taken of quantity discounts, but not discounts
resulting from cash payments or credit terms. Matt and BBC agree to consult and
cooperate with one another to achieve reductions, or to minimize increases, in
the costs of raw materials purchased by Matt for the production of Products.

(b) The "Brewery Charge" for (1) packaged beer, and (2) 1/2 kegs,
1/4 kegs and 1/6 kegs, shall initially be the amounts set forth on the schedules
attached to this Agreement as Schedules B-1 and B-2, respectively, as of the
date of this Agreement, but such schedules shall updated by Matt as of [*], and
quarterly thereafter to reflect Matt's then current cost of producing Products.
The figures contained in such updates shall be certified by Matt's chief
financial officer, and increases or decreases in such Brewery Charges shall take
effect on the first day of the month which is one month after the update. If BBC
wishes to have such figures audited by an independent certified public
accountant, it may do so, at its own expense, but such certified public
accountant must (i) be satisfactory to Matt, and (ii) agree not to disclose to
BBC (or anyone else) Matt's production figures (other than for Products). If
Matt incurs any significant processing, material handling or storage costs or
savings in excess of those set forth in Schedules B-1 and B-2 as of the date of
this Agreement, the Brewery Charge shall be appropriately adjusted.
Notwithstanding the foregoing, the Brewery Charge shall not exceed, or be less
than, the following (unless force majeure conditions result in increased
production costs, as contemplated by subsection 9(b):

Maximum                    Minimum

Packaged Beer (per Case)           $[ * ]                     $[ * ]
1/2 Keg                            $[ * ]                     $[ * ]
1/4 Keg                            $[ * ]                     $[ * ]
1/6 Keg                            $[ * ]                     $[ * ]

(c) Matt and BBC agree to consult and cooperate with one another to
achieve reductions, or to minimize increases, in Matt's cost of producing
Products, and, to that end, BBC may make investments in the Matt Brewery as
provided in Section 10.

(d) Prices are F.O.B. the carrier's trucks at Matt's docks (i.e.,
Prices include the cost of loading trucks at Matt's dock) and include Matt's
labor costs, overhead, profit and other costs incurred in the brewing and
packaging of Products.

(e) Matt will invoice BBC for the Price of Products shipped on the
date the Products are shipped. All such invoices will be sent to BBC by
facsimile and BBC will pay on each Thursday by electronic funds transfer all
invoices received by the previous Friday. Matt will invoice BBC for charges
imposed pursuant to other provisions of this agreement on a timely basis after
their amount has been determined. Payment of such invoices shall be due and
payable within thirty (30) days of receipt by BBC. If, at any time, BBC has
failed to pay any amount due in a timely manner after written notice to BBC of
such failure, Matt may, unless BBC has notified Matt that it disputes the amount
in good faith and supplied supporting documentation, suspend production on
behalf of BBC hereunder for so long as such failure continues, and Matt reserves
the right to require advance payments if the failure to make timely payments
becomes chronic. The parties shall use best efforts to resolve any dispute over
any amount due promptly.

2

3.    BREWING AND OTHER INGREDIENTS, YEAST, PACKAGING MATERIALS, BREWING
SUPPLIES AND OTHER MATERIALS

(a) Brewing and Other Ingredients

(i) All regular, specialty and two row and six row malt used
in producing Products shall be purchased by Matt in accordance with BBC
specifications and from vendors specified by BBC, with the exception that any
specialty malts unique to Products will be specified and purchased directly from
malt vendors by BBC.

(ii) All hops used by Matt for Products will be specified and
purchased directly from hop vendors by BBC.

(iii) All flavorings, extracts, dextrose, lactose, fructose,
corn syrups or other adjuncts used by Matt both for Products and for other Matt
or Matt contract brewing products will be purchased directly by Matt. All such
ingredients unique to Products will be specified and purchased directly from
vendors by BBC.

The specialty malts, hops and flavorings, etc., unique to Products that BBC
purchases shall be requisitioned by Matt from BBC and delivered or caused to be
delivered by BBC, at no cost to Matt, in quantities appropriate to scheduled
brewing requirements for Products. In the event that vendor minimum order
quantities and/or lead times require Matt to requisition more specialty malts
than are needed for production within the next two weeks or hops and flavorings,
etc. than are needed for production within the next four weeks, Matt may cause
the excess to be moved to an outside warehouse. BBC agrees to pay, or reimburse
Matt for, all expenses incurred in that regard, including, without limitation,
transportation and storage charges, provided that prior notice has been given to
BBC.

(b) Yeast

(i) The Parties acknowledge that they each have yeast that
they consider proprietary. Each of the Parties agrees not to give the other
Party's proprietary yeast to any third party without the prior written consent
of such other Party. Each Party agrees, upon any termination of this Agreement,
to discontinue all use of the other Party's yeast and to certify in writing that
it has done so. Nothing in this Agreement shall preclude either Party from using
at any time during or after the termination of this Agreement yeast(s) that it
used or held prior to the commencement of this Agreement.

(ii) [ * ]. In the event BBC's yeast is used in the brewing of
the Products, it shall be supplied by BBC at no charge to Matt and shall be
segregated and identified as BBC yeast and Matt shall provide yeast propagation,
maintenance and storage services to BBC. Matt's reasonable cost of providing
such services shall be invoiced to BBC monthly at Matt's cost. BBC shall also
pay all reasonable costs, if any, incurred by Matt in setting up facilities
needed to provide such services and for any equipment needed, as provided in
Section 10.

3

(c) Packaging Materials

(i) For purposes of this Agreement, "Packaging Materials"
shall be defined as all bottles, cans, crowns, labels, cases, cartons, kegs, tap
covers, pallets and the like used in the packaging and shipment of Products.

(ii) All Packaging Materials shall be purchased by BBC and
will remain the property of BBC. Packaging Materials, including kegs and
pallets, shall be requisitioned by Matt from BBC and delivered or caused to be
delivered by BBC, at no cost to Matt, in quantities appropriate to scheduled
packaging requirements for Products. It is contemplated that deliveries of
Packaging Materials to Matt will be coordinated to keep inventories of Packaging
Materials required to be held by Matt to a minimum; if they are not, Matt may
cause the excess to be moved to an outside warehouse. BBC agrees to pay, or
reimburse Matt for, all expenses incurred in that regard, including, without
limitation, transportation and storage charges, provided that prior notice has
been given to BBC.

(iii) BBC will reimburse Matt for the costs resulting from
BBC-supplied Packaging Materials not meeting the size, performance or other
packaging specifications appropriate for normal processing on Matt packaging
equipment. The charge-back will be determined by extra out-of-pocket handling
and processing costs caused by such failure to meet specifications. When
determining the appropriate charge-back, Matt will also take into consideration
industry practices and its experience with similar failures to meet
specifications.

(iv) BBC has the right, subject to the approval of Matt, which
approval will not be unreasonably withheld, to make changes in Packaging
Materials. All costs reasonably incurred by Matt in making any such changes will
be borne solely by BBC.

(d) Packaging Supplies. Matt shall purchase and supply at its own
cost Lock `n Pop, shrink wrap, label adhesive and hot melt glue used in
packaging and shipping of the Products.

(e) Brewing Supplies.

(i) For purpose of this Agreement, "Brewing Supplies" includes
CalTax (Cacl2), Gypsum, phosphoric acid, Polyclar 10, Standard and Special
Silica Gel, Zinc Sulphate, DE Filter Power, and Papain.

(ii) Matt shall purchase and supply at its own cost all
Brewing Supplies used in the brewing of Products.

(f) Other Materials.

(i) Any materials used in the production of Products, not
specifically mentioned in subsections 3(a), 3(b), 3(c), 3(d) and 3(e),
including, without limitation, miscellaneous chemicals, colors, flavors,
adjuncts and incidental items, shall be supplied in accordance with the
following provisions of this subsection 3(f).

(ii) Those materials that are unique to Products (i.e., that
Matt does not use for its own or its other contract brewing products) shall be
specified and purchased directly from vendors by BBC and will be owned by BBC.
Such materials shall be requisitioned by Matt from BBC and delivered or caused
to be delivered to Matt by BBC, at no cost to Matt, in 

4

quantities appropriate for currently scheduled brewing and/or packaging
requirements for Products. In the event that vendor minimum order quantities
and/or lead times require Matt to requisition more of such materials than are
needed for current production, Matt may cause the excess to be moved to an
outside warehouse. BBC agrees to pay, or reimburse Matt for, all expenses
incurred in that regard, including, without limitation, transportation and
storage charges, provided that prior notice has been given to BBC.

(iii) Those materials that are not unique to BBC (i.e., that
Matt uses for its own or its other contract brewing products) shall be purchased
directly by Matt, inventoried and owned by Matt, and invoiced to BBC, at Matt's
cost, at the time of use.

(g) BBC shall have sole responsibility for the selection and
approval of all Brewing and Other Ingredients, Brewing Supplies and Other
Materials used to produce Products. BBC shall also have sole responsibility for
the content and design of all labels, tap covers, crowns, six-packs, cartons,
cases and other Packaging Materials. BBC and Matt will work together to insure
that any problems caused by BBC resulting from BBC's having this responsibility
are resolved to their mutual satisfaction.

(h) In the event sales of Products are substantially less than
forecasted by BBC, resulting in excess inventories of Brewing and Other
Ingredients, Packaging Materials, Brewing Supplies and/or Other Materials
purchased by Matt for the production of the Products, BBC will purchase such
excess inventories from Matt, at Matt's cost (including material and handling
costs).

(i) Upon the termination of this Agreement for any reason: (i) BBC
will purchase from Matt (x) all finished Products and inventory of work in
progress (when finished), at their then Prices, and (y) all inventory of Brewing
and Other Ingredients, Packaging Materials, Brewing Supplies and Other Materials
used for the production of the Products that are in excess of quantities
reasonably useable by Matt for its own products, at Matt's cost (including
material and handling costs); and (ii) Matt will make available for pick up by
BBC at Matt's dock all finished Products and all such Brewing and Other
Ingredients, Packaging Materials, Brewing Supplies and Other Materials.

4.    TERM

(a) This Agreement shall commence as of the Effective Date and
continue for a period of [ * ] (the "Initial Term") and, thereafter,
indefinitely until terminated pursuant to Section 5 hereof. The Parties
acknowledge that BBC's obligations pursuant to this Agreement to make payments
to Matt and the Parties' respective rights and obligations under Sections 3(b),
12, 14, 15, 16 and 24 shall survive the termination of this Agreement.

5.    TERMINATION

(a) Either Party may terminate this Agreement effective immediately
upon written notice to the other Party in the event that the other Party is in
default of any of its obligations under this Agreement, which default continues
for a period of [ * ] following receipt of written notice of such default.

(b) Either Party may terminate this Agreement effective immediately
upon written notice to the other Party in the event that: (i) the other Party
makes an assignment for the benefit of creditors or files a voluntary
bankruptcy, insolvency, reorganization or similar 

5

petition seeking protection from creditors; (ii) the other Party fails to vacate
any involuntary bankruptcy, insolvency or reorganization petition filed against
such Party within [ * ] after the filing of such petition; or (iii) the other
Party liquidates, dissolves or ceases to do business as a going concern.

(c) Either Party may terminate this Agreement on [ * ] prior written
notice, effective at any time after the expiration of the Initial Term.

(d) Upon termination of this Agreement pursuant to this Section 5,
BBC shall promptly pay to Matt in full (i) all unpaid invoices and (ii) when
invoiced, all uninvoiced costs incurred by Matt pursuant to this Agreement in
the brewing, packaging, shipping and storage of Products. Matt will use all
reasonable efforts to minimize such costs upon termination and BBC will have the
right to review documentation evidencing such costs.

6. PRODUCTION VOLUME, SCHEDULING, MINIMUM ORDERS AND INVENTORY
REQUIREMENTS

(a) Matt shall make available to BBC up to [ * ] of production each
week unless otherwise mutually agreed. This production may consist of both 
packaged and draft volume, but draft volume shall not exceed [ * ] of the total
unless mutually agreed to by the Parties. BBC shall, at the time of signing 
this Agreement and thereafter on an annual basis on or about October 31 in each
year in which this Agreement remains in effect, provide Matt with a forecast of
its monthly production requirements, by package and Product, for the following 
calendar year. To facilitate efficient use of ruh and storage tanks, BBC will 
attempt to schedule its production so that Matt will be producing the same 
Product during most weeks.

(b) Prior to Matt's commencing the brewing of Products and on a
weekly basis thereafter, BBC shall provide Matt with a [ * ] Production Plan for
Products (the "Production Plan"). The Production Plan shall be a rolling [ * ]
schedule setting forth brewing and packaging requirements for Products for each
week during the [ * ] weeks covered by the Production Plan. All brewing and
packaging requirements for Products during the [ * ] weeks of the Production
Plan shall constitute firm orders by BBC. All brewing and packaging requirements
for Products during the [ * ] weeks of the Production Plan shall be a forecast
of BBC's best estimate of brewing and packaging requirements for Products and
shall be used by Matt for capacity planning purposes. BBC shall update the
Production Plan each week by providing its best estimate of brewing and
packaging requirements for the [ * ] week and by revising the schedule for
brewing and packaging requirements in the [ * ] through [ * ] weeks of the
Production Plan. Matt shall have the right, in its sole discretion, to set
actual brewing and packaging dates and times, provided that Matt and BBC shall
use their best efforts to minimize the length of time that Products remain in
storage prior to packaging

(c) BBC shall place all orders for packaging and shipment of
Products by the eighth business day of each month (the "Packaging Schedule").
The Packaging Schedule shall set forth the quantity of Products by Product and
package type and the week in which each order shall be shipped in the following
month. In determining the Packaging Schedule, BBC shall use its best efforts to
avoid any situation where a Product remains in storage for more than [ * ] after
it is ready for packaging; if it does not, Matt may cease brewing for BBC
hereunder for so long as the delay continues, provided that Matt has given BBC
at least [ * ] of its intent to cease brewing. BBC shall also schedule packaging
in increments of [ * ] of each bottle or can type, with minimum requirements for
specific labels or packages set to minimize 

6

change-overs and fit Matt's production capabilities, except that no production
run shall package less than [ * ] case equivalents per package configuration or
less than [ * ] case equivalents per label configuration.

(d) Matt will inventory finished goods of Product with the following
conditions and guidelines:

(i) Matt shall not be required to keep at the Matt Brewery
more total inventory, of all Products (in the aggregate), than [ * ] supply. Any
excess over [ * ] supply may be moved to an outside warehouse. BBC agrees to
pay, or reimburse Matt for, all expenses incurred in that regard, including,
without limitation, transportation and storage charges, provided that prior
notice has been given to BBC.

(ii) BBC will monitor and, if necessary, modify its package
and Product configurations to allow minimum production runs (as defined
elsewhere in this Agreement) for any individual Product configuration to be less
than [ * ] days of sales in finished goods inventory.

(iii) Any Product stored more than [ * ] days will be removed
from the Matt warehouse by BBC. Such Product will be considered shipped and Matt
will initiate billing to BBC as described in Subsection 2(e).

7.    SHIPMENTS; RISK OF LOSS

(a) BBC shall have sole responsibility for selecting carriers and
making all arrangements for shipment of Products to its customers, and BBC shall
pay for all costs associated with shipment of Products from Matt's facility.

(b) BBC and Matt acknowledge and agree that, consistent with the
F.O.B. pricing terms, the risk of loss in loading the carrier's trucks shall be
borne by Matt. However, the carrier's driver shall have the right to inspect
each shipment for damage prior to leaving the loading dock and, accordingly, BBC
shall bear the risk of loss on any shipment of Products, once the carrier's
truck leaves loading dock.

8.    BREWERY OF RECORD

(a) Matt shall provide all Products brewed hereunder under the name,
as the Brewery of Record, "The Boston Beer Company" and/or such other "d/b/a
names" used by BBC from time to time. Matt shall secure and maintain any
permits, licenses, approvals and the like required by any federal, state or
local governmental agency on behalf of BBC. BBC agrees to reimburse Matt for any
reasonable out-of-pocket costs, including, without limitation, legal expenses,
incurred in connection therewith.

(b) At the request of BBC, Matt shall use its best efforts to
establish and maintain an alternating proprietorship to permit BBC to retain its
Federal Brewer's Notice and to be regarded as the manufacturer of its Products
at the Matt Brewery and, subject to and in compliance with all applicable
federal, state or local laws, rules and regulations, to identify Utica, New
York, as the label source for Products. BBC agrees to reimburse Matt for its
reasonable out-of-pocket costs, including, without limitation, legal expenses,
incurred in connection therewith.

7

9.    FORCE MAJEURE

(a) Matt shall not be liable to BBC in the event of delays or
failures in delivering Products to BBC hereunder for any reason or cause beyond
its control, including but not limited to a slowdown, stoppage or reduction of
Matt's production or delivery due to strikes, fire, flood, labor stoppage or
slowdown, inability to obtain materials or packages, shortage of energy, acts of
God, a limitation or restriction of its production by action of any military or
governmental authority, acts of terrorism, or any other causes beyond Matt's
control.

(b) In the event of any probable slowdown, stoppage or reduction of
Matt's production or deliveries, Matt will provide BBC with as much advance
notice as possible as well as notice of any anticipated increase in costs in
producing the Products as a result of such slowdown, stoppage or reduction or
production or deliveries. BBC shall use its best efforts to move production of
Products to its other suppliers, if any, for the duration of any such slowdown,
stoppage or reduction so as to minimize the amount of Products that Matt is
required to produce for BBC during such slowdown, stoppage or reduction,
provided that no penalties or costs greater than those that would have been paid
by BBC at the Matt Brewery would be incurred as a result of such transfer of
production. However, BBC may require Matt to allocate its remaining capacity at
the Matt Brewery on a pro rata basis between Products and other products then
produced by Matt, provided that BBC shall pay its pro rata share of any
increased production costs caused by such slowdown, stoppage or reduction
(without regard to the maximums provided in subsection 2(b)). The pro rata
allocation of Matt's remaining production capacity shall be based on the
proportionate volume of Products and other products produced by Matt during the
[ * ] period immediately preceding the month in which occurred the event which
gave rise to the slowdown, stoppage or reduction of Matt's production or
delivery.

10.   CHANGE PARTS AND BREWERY MODIFICATIONS

(a) The cost to Matt for routine and customary preventive
maintenance labor services for equipment not unique to producing Products (i.e.,
that Matt uses for its own production as well) has been and will be included in
determining the Fixed Charge.

(b) BBC will pay for all change parts, brewery modifications, or
major maintenance of equipment unique to production of Products, provided that
Matt notifies BBC in advance of making any such expenditures. BBC shall own all
such change parts and brewery modifications paid for by BBC and Matt shall allow
BBC to remove all such change parts and brewery modifications at the termination
of this Agreement, provided that BBC shall restore, or reimburse Matt for its
cost to restore, Matt's equipment or facilities to their condition prior to the
installation of such change parts or modifications, ordinary wear and tear
excluded.

(c) The cost and ownership of any change parts or brewery
modifications or equipment that can also be used by Matt to produce its own
and/or other Matt contract brewing products shall be allocated between Matt and
BBC and a prearranged amortization schedule will be ageed to by written
agreement prior to the purchase and installation of such change parts, brewery
modifications or equipment. Upon termination of this Agreement, Matt will have
the option to purchase such change parts, brewery modifications or equipment at
their then unamortized value. Unless otherwise provided in such agreement, (i)
production of Products shall take full advantage of efficiencies resulting from
investments by BBC; (ii) subject to the minimums provided for in subsection
2(b), all reductions in Matt's costs of producing Products achieved as a result
of investments by BBC will be passed on to BBC in the form of a reduced 

8

Brewery Charge, and (iii) reductions in Matt's costs of producing other Matt or
Matt contract brewing products resulting from investments by BBC will inure to
the sole benefit of Matt.

(d) Matt agrees to execute an appropriate UCC financing statement to
reflect BBC's ownership of any change parts or brewery modifications owned
solely by BBC whose value exceeds $[ * ].

(e) Matt shall have no obligation to make any modifications to its
equipment or facilities to accommodate the production of Products, other than
those necessary to meet the specifications originally set forth in Schedules C
and D, unless agreed to by Matt in writing in advance.

11.   NO AGENCY

BBC and Matt understand and agree that neither Party is, by virtue
of this Agreement or anything contained herein, including Matt affixing to any
Products and/or registering the name of "The Boston Beer Company" or any other
trade name adopted by BBC, constituted or appointed the agent of the other Party
for any purpose whatsoever, nor shall anything herein contained be deemed or
construed as granting BBC or Matt any right or authority to assume or to create
any obligation or responsibility, express or implied, for or on behalf of or in
the name of the other, or to bind the other in any manner or way whatsoever.

12.   PRODUCT LIABILITY AND INDEMNIFICATION

(a) BBC and Matt shall each maintain products liability insurance
coverage in the respective amounts of not less than $[ * ] per occurrence and 
$[ * ] combined single limit, and in the amount of not less than $[ * ] combined
single limit in the aggregate relating to Products produced by Matt for BBC
hereunder.

(b) Matt shall indemnify and hold harmless BBC and all of its
affiliates from and against any and all loss, liability, cost or expense of any
nature whatsoever, including reasonable attorney's fees (collectively, "Products
Liability Damages"), arising out of the negligent manufacture and/or packaging,
storage and handling of Products by Matt under this Agreement.

(c) BBC shall indemnify and hold harmless Matt and all of its
affiliates from and against any and all Products Liability Damages to the extent
arising out of (i) improper storage, handling or alteration of Products after
delivery to BBC or its customers, (ii) a claim that any Products are inherently
defective, and/or (iii) the use of Brewing or Other Ingredients, Packaging
Materials, Brewing Supplies or Other Materials negligently specified or approved
by BBC.

(d) Notwithstanding the provisions of subsections (b) and (c) of
this Section 12, in no event shall either Party be liable to indemnify the other
Party for Product Liability Damages suffered by the other Party in an amount
greater than the lesser of (i) $[ * ] or (ii) $[ * ] plus [ * ] times the
aggregate Fixed Charge paid by BBC to Matt for all Products during the [ * ]
months preceding the month in which the event giving rise to the claim for
indemnification occurred.

9

13.   RECIPE AND QUALITY

(a) Matt shall produce Products using the ingredients and brewing
formula and procedures specified from time-to-time by BBC. BBC may change
ingredients and/or brewing formula and procedures upon reasonable notice;
provided that (i) the cost of any such change shall be borne by BBC, (ii) the
specified ingredients are readily available in the necessary time frame and
(iii) the change does not impose a commercially unreasonable burden on Matt or
create, in Matt's reasonable opinion, a risk of damage to Matt's equipment.

(b) Matt shall meet the specifications for Products attached hereto
as Schedule C. BBC has the right, prior to packaging, to reject batches of
Products which it determines to taste materially different from representative
samples of such Products previously brewed by Matt and accepted by BBC, such
rejection not to be arbitrary or unreasonable, and if the failure to meet
specifications was Matt's fault (as opposed to some other cause, such as
materials or ingredients supplied by BBC not being up to standard), Matt shall
reimburse BBC for the cost of materials or ingredients paid for by BBC.. The
Parties shall work cooperatively to mitigate such costs to Matt arising out of
such rejection.

14.   TRADEMARKS

(a) Matt acknowledges that no trademark or trade name rights in any
trademarks, trade names, service marks, logos or other intellectual property
owned by BBC (collectively, the "Trademarks") are granted by this Agreement.

(b) Consistent with the provisions of subsection 14(a) above, BBC
hereby consents to the use of the Trademarks by Matt, solely as necessary to
carry out is obligations under this Agreement.

(c) BBC hereby represents, warrants and covenants to Matt that it
has and will maintain its right to use the Trademarks and will indemnify and
hold harmless Matt from any and all loss, liability, cost or expense, including
reasonable attorneys' fees, arising out of any claim of any alleged infringement
by any person against Matt.

(d) BBC acknowledges that it is expressly prohibited from using in
any manner whatsoever the name "F.X. Matt Brewing Company" or any similar name,
or any trademark or trade name owned by Matt, without the prior written consent
of Matt, which consent may be granted or withheld by Matt in its sole and
absolute discretion.

15.   COMPETING PRODUCTS

(a) Matt will not at any time use for any of its own products or
other Matt contract brewing products the specific brewing formula supplied to
Matt by BBC to produce any Product. Similarly BBC will not at any time use the
specific brewing formula for proprietary products of Matt, including other Matt
contract brewing products, to which BBC may at any time have had access or of
which BBC may at any time become aware. BBC shall also not seek to use for any
Products or any of its other proprietary products any yeast coming into the
possession of BBC from Matt.

(b) The Parties acknowledge that each of them is currently in the
business of brewing craft and specialty malt beverage products and other
beverage products that may be similar to and compete with the proprietary
products of the other Party (the "Other Party's 

10

Products"). Each of the Parties agree that nothing in this Agreement shall
prevent the other Party from continuing or expanding its malt beverage and other
beverage businesses, including Matt's contract brewing business, provided that
neither Party shall intentionally copy any formula for any of the Other Party's
Products or attempt to use any yeast purchased by the other Party to produce any
of the Other Party's Products. BBC shall have no rights with respect to any
products brewed at the Matt Brewery, except for the Products covered by this
Agreement and work-in-process for those Products, produced by Matt specifically
for BBC.

16.   RIGHTS OF OFFSET

The parties acknowledge and agree that, to the extent a Party is at
any time owed money by the other Party, such Party may set off such amount
against any monies owed by such Party from time to time to such other Party,
said set-off to be accomplished by written notice to such other Party effective
upon being sent.

17.   NOTICES

All notices required herein shall be given by certified Mail, return
receipt requested, or by overnight courier service, to the following addresses
(unless change thereof has previously been given to the Party giving the notice)
and shall be deemed effective when received:

If to BBC:                 Martin F. Roper, President and CEO, and
Jeffrey D. White, Chief Operating Officer
Boston Beer Corporation
75 Arlington Street, Fifth Floor
Boston, Massachusetts 02116

With copy to               Legal Department
Boston Beer Corporation
75 Arlington Street, Fifth Floor
Boston, Massachusetts 02116

If to Matt:                Nicholas O. Matt, President
Matt Brewing Co., Inc.
811 Edward Street
Utica, New York  13502

With copy to               Walter J. Matt, Jr., Esq.
8 Soldiers Place
Buffalo, New York 14222

18.   SUCCESSORS AND ASSIGNS

This Agreement shall be binding upon and inure to the benefit of the
successors and assigns of the Parties, but shall not be assigned by any Party,
whether by merger, consolidation, reorganization, operation of law or otherwise,
except to a parent, subsidiary or affiliate, without the prior written consent
of the other Party, which consent will not be unreasonably withheld. No failure
of a Party to consent to a proposed assignment of this Agreement by the other
Party shall be deemed unreasonable if such Party believes in good 

11

faith that the proposed assignee is not capable of performing the financial or
production obligations of the Party proposing to assign this Agreement.
Assignment of this Agreement shall not relieve the assigning Party of its
financial obligations hereunder, including its indemnification obligations
hereunder.

19.   DISPUTE RESOLUTION

Any disagreement, dispute, controversy or claim with respect to the
validity of this Agreement or arising out of or in relation to the Agreement, or
breach hereof, shall be submitted to arbitration in either Albany, New York or
Springfield, Massachusetts (whichever the Party not initiating the arbitration
proceeding shall chose) in accordance with articles of the American Arbitration
Association for Commercial Arbitration. The arbitrator(s) shall have the right
to assess costs including legal expenses, in favor of the prevailing party. The
decision of the arbitrator(s) shall be final and binding on both Parties.
Notwithstanding the foregoing, the Parties may, prior to submitting a dispute to
arbitration, have recourse to the courts of the United States of America or the
State of New York or the Commonwealth of Massachusetts for the purpose of
obtaining a temporary restraining order or other preliminary injunctive relief.

20.   EXECUTION IN COUNTERPARTS

This Agreement may be executed in one or more counterparts each of
which shall be deemed to be an original but all of which together shall
constitute one and the same document.

21.   AMENDMENTS

No amendment, change or modification of any of the terms, provisions
or conditions of this Agreement shall be effective unless made in writing and
signed or initialed on behalf of the parties hereto by their duly authorized
representatives.

22.   NO THIRD-PARTY BENEFICIARIES

BBC and Matt agree that this Agreement is solely for their benefit
and it does not nor is it intended to create any rights in favor of, or
obligations owing to, any person not a Party to this Agreement.

23.   MERGER: SEPARABILITY

This Agreement terminates and supersedes all prior formal or
informal understandings between the Parties with respect to the subject matter
contained herein, provided that the confidentiality and all other obligations of
BBC and Matt under the Confidentiality Agreement dated August 14, 2001 shall
remain in full force and effect in accordance with the terms thereof. Should any
provision or provisions of this Agreement be deemed ineffective or void for any
reason whatsoever, such provision or provisions shall be deemed separable and
shall not affect the validity of any other provision.

12

24.   LIMITATION PERIOD ON CLAIMS

All claims hereunder must be brought no later than [ * ] after such
claims arose or the Party having such claim shall be deemed to have waived and
forever released it: provided that for this purpose, a claim will be deemed to
have arisen at the time the Party asserting the claim first became aware of it.

IN WITNESS WHEREOF, the parties hereto enter into this Agreement as of
the date first above written.

BOSTON BEER COPRORATION

S/ JEFFREY D. WHITE                        By S/ MARTIN F. ROPER       
-------------------                           ----------------------------------
Witness                                       Martin F. Roper, President and CEO

MATT BREWING CO., INC.

S/ ROBERT COOLY                            By S/ NICHOLAS O. MATT
---------------                               ---------------------------
Witness                                       Nicholas O. Matt, President

13

SCHEDULE A

BEER PRODUCTS

[ * ]

14

SCHEDULE B-1

[ * ]

15

SCHEDULE B-2

[ * ]

16

SCHEDULE C

PACKAGING SPECIFICATIONS

17

SCHEDULE D

PRODUCT SPECIFICATIONS

18

Exhibit 14.1
THE BOSTON BEER COMPANY, INC.

CODE OF BUSINESS CONDUCT AND ETHICS

INTRODUCTION

This Code of Business Conduct and Ethics (the "Code") applies to The
Boston Beer Company, Inc. and its subsidiaries (collectively, the "Company") and
to the Company's directors, officers and employees. Compliance with the Code is
required. The Code is not intended to cover every situation that may arise, but
is intended to enunciate general principles which should guide the conduct of
the Company's officers, directors and employees. The Code should also be
provided to and followed by the Company's agents and representatives, including
consultants.

Everyone acting on behalf of the Company should at all times strive to
avoid even the appearance of improper behavior. To that end, those acting on
behalf of the Company should, before taking any action, ask themselves the
following questions:

-        Is this action both legal and ethical?

-        Does this action conform with both the letter and the spirit
of this Code?

-        Is it clear that the Company would not be embarrassed if this
action were to become known generally within the Company, or
by the public?

UNLESS THE ANSWER TO EACH OF THE FOREGOING QUESTIONS IS "YES", THE ACTION SHOULD
NOT BE TAKEN.

From time to time the Company may adopt corporate policies which
contain requirements with respect to certain areas of conduct which are more
specific than those contained in this Code. If such policies are adopted, they
will be provided to those individuals who are expected to adhere to them. In
such instances, compliance with the general guidelines contained in this Code,
as well the specific requirements of a particular corporate policy, will be
required.

Those who violate the requirements of this Code will be subject to
disciplinary action, which may include termination, referral for criminal
prosecution and reimbursement to the Company or others for any losses or damages
resulting from the violation. The procedures which the Company has established

to oversee compliance with this Code and to respond to questions concerning the
interpretation of this Code are set forth at Section 11 below.

1.       CONFLICTS OF INTEREST

A "conflict of interest" occurs when an individual's private interest
interferes in any way -- or even appears to interfere -- with the interests of
the Company as a whole. A conflict situation can arise when an officer, director
or employee takes actions or has interests that may make it difficult to perform
his or her work for the Company objectively and effectively. Conflicts of
interest also arise when an officer, director or employee, or a member of his or
her family, receives improper personal benefits as a result of his or her
position in the Company.

All officers, directors and employees should avoid conflicts of
interest between their obligation to the Company and their personal affairs.
Accordingly, they should not have any economic interest in or position or
relationship with any person, corporation or other entity with which the Company
does business or competes, if that interest, position or relationship might
influence their actions on behalf of the Company. For example, officers and
employees of the Company are not permitted to simultaneously work in any
capacity for a competitor, customer or supplier of the Company.

Conflicts of interest are not always clear-cut. If you have a question,
you should obtain guidance from the Company's Compliance Officer according to
the procedures set forth in Section 11 below. Any officer, director or employee
who becomes aware of a conflict of interest or a potential conflict of interest
should call it to the attention of the Company's Compliance Officer by following
the procedures described in Section 11 below.

2.       CORPORATE OPPORTUNITIES

Officers, directors and employees are prohibited from (a) taking for
themselves personally opportunities that are discovered through use of corporate
property, information or position; (b) using corporate property, information or
position for personal gain; and (c) competing with the Company. Officers,
directors and employees owe a duty to the Company to advance its legitimate
interests when the opportunity to do so arises.

2

3.       TRADE SECRETS AND CONFIDENTIAL INFORMATION

Certain information concerning the Company's products, marketing plans,
strategic objectives, finances and other aspects of the Company's business must
remain confidential. Officers, directors and employees must take care to
maintain the confidentiality of information entrusted to them by the Company,
except when disclosure is authorized by appropriate authorities within the
Company or mandated by applicable laws or regulations. Confidential information
includes all nonpublic information that might be of use to competitors, or
harmful to the Company or its customers if disclosed. All questions about the
confidentiality of information should be raised with a person of proper
authority within the Company.

From time to time, persons outside the Company, including customers and
suppliers, choose to disclose information to us which is confidential or
proprietary to them. Such information should not be accepted without a proper
authorization and a written agreement approved by appropriate authorities within
the Company stating the Company's obligations with respect to that information
and such information shall be treated in the manner set forth in such agreement.

4.       FAIR DEALING

Each officer, director and employee is expected to deal fairly with the
Company's customers, suppliers, competitors and employees. Business negotiations
should always be conducted in an ethical manner. For example, stealing
proprietary information, possessing trade secrets that were obtained without the
owner's permission, or inducing such disclosures by past or present employees of
other companies is prohibited.

We seek to gain competitive advantages through superior performance
rather than through unethical or illegal business practices. We do not conduct
business through the use of bribes, kickbacks, excessive entertainment or any
other improper payments or favors. No officer, director or employee should, as
part of his or her business activity, accept any gift of money or other thing of
value other than advertising, promotional or goodwill gifts having a clearly
nominal (less than $10) value. Other gifts, if received, should either be
returned, if possible, or forwarded to the Company's Human Resources

3

Department where they will be distributed to charities or raffled to employees.
In any event, an appropriate explanation of our policy should be made to the
donor. Officers, directors and employees are asked to notify vendors and
customers of this policy.

Entertainment of or by employees is not precluded, provided it is
clearly related to the conduct of the Company's business and appropriate in both
scope and cost and approved by the employee's manager. Entertainment shall never
be entered into if it could unduly influence or compromise an employee of the
Company. If the cost of entertainment provided to a Company employee exceeds
$50, the employee should report such instance to his/her manager; if the cost of
such entertainment exceeds $100, the employee's manager should report such
instance to a member of the Management Committee. Entertainment of others shall
be used primarily to provide a favorable, relaxed "business away from business"
atmosphere in which to conduct the Company's business, but some business should
always be discussed during such entertainment. Examples of appropriate
entertainment include normal business meals and trips to the Company's or a
supplier's facilities for training purposes. Attendance at a sporting or
theatrical event, or a game of golf, tennis or other sporting activity is
appropriate, provided, in all cases, that the business contact is present.

Officers, directors and employees may not borrow money, directly or
indirectly, from anyone with whom the Company conducts business.

Officers, directors and employees are prohibited from paying or
bestowing anything of value in the form money, gifts, gratuities or favors to or
upon any person, government official, political organization or business entity
with the intent of causing the recipient to illegally influence any transaction
for the benefit of the Company. Except for Company-supported charitable events,
officers, directors and employees may not solicit the donation of merchandise or
similar items or services from vendors or customers. Although political
contributions may be lawful, both domestically and abroad under certain
circumstances, no political contribution should be made on behalf of the Company
unless specifically approved in writing by the Chief Executive Officer and the
Chairman of the Company. This includes contributions of money or other assets to
any political candidate or in support of any political

4

issue. Time spent by an employee on political activity during working hours, or
the use of Company assets for political purposes, constitutes a political
contribution.

5.       INSIDER TRADING

The officers, directors and employees of the Company are not permitted
to use "inside information" concerning the Company for the purpose of making a
profit for themselves or any other person or entity, nor to pass such
information on to outsiders for such purpose. "Inside information" is
information concerning the Company, its financial affairs, new product
introductions, strategic plans and other activities which has not been disclosed
to the public. Misuse of inside information is often associated with purchase or
sale of the Company stock, but can extend to other areas as well, such as real
estate values in an area of proposed expansion and possible effects on the stock
of suppliers or competitors. Officers, directors and employees of the Company
are required to abide by the provisions of the Company's insider trading policy,
which has been separately distributed to them and which is available upon
request of the Company's Compliance Officer.

6.       COMPETITION

It is the Company's policy to compete vigorously in the marketplace.
This includes observance of the anti-trust laws of the United States and the
foreign jurisdictions in which we do business. The consequences of anti-trust
violations can be severe, including not only costly litigation, but also
criminal sanctions including fines and jail sentences for individuals.
Application of the anti-trust laws is often difficult and highly dependent on
each factual situation. Nevertheless, certain broad guidelines can be
established as an aide to avoiding inadvertent misconduct. In any situation
where doubt exists, the Company's Compliance Officer should be consulted before
embarking on any course of action.

Agreements in Restraint of Trade. Section 1 of the Sherman Act makes
illegal contracts, combinations or conspiracies that restrain trade. These
include price fixing or agreements to divide markets or customers. Violations
can be shown by less than formal or written contracts. Thus any contract with
competitors concerning prices, terms of sale, territories or related matters
must be avoided. Officers, directors and employees should understand that
entirely innocent meetings with competitors on

5

a casual basis and without discussion of any prohibited subjects, can later be
used in a damaging fashion. Under no circumstances can an officer, director or
employee discuss pricing or other sensitive matters with competitors. If such a
subject should come up at a meeting with competitors, it is essential to leave
the meeting immediately. It is not sufficient to remain and not participate.

Robinson-Patman Act Price Discrimination. The Robinson-Patman Act
prohibits the seller from discriminating in price or terms of sale for goods of
like grade and quality if the result may be to restrict competition. There are
defenses, the principal ones being cost justification for the price difference
and a bona fide attempt to meet a competitor's price to a particular customer.
However the question of pricing should be carefully reviewed with an authorized
officer within the Company before any discounting policies or practices are
instituted.

Section 5 of the Federal Trade Commission Act. This section is very
broadly written and authorizes the Federal Trade Commission to bring actions to
enjoin "unfair trade practices". These can include, among other things,
disparaging or misrepresenting a competitive product. Such practices, of course,
are not acceptable under the Company's standard and are thus prohibited whether
there is a risk of statutory violation or not.

7.       PROTECTION AND PROPER USE OF COMPANY ASSETS

All officers, directors and employees must protect the Company's assets
and insure their efficient use. Theft, carelessness and waste have a direct
impact on the Company's profitability. All Company assets should be used for
legitimate business purposes. Any suspected incident of fraud or theft should be
immediately reported for investigation.

The obligation to protect the Company's assets extends to its
proprietary information, including intellectual property such as trade secrets,
patents, trademarks and copyrights, as well as business and marketing plans,
engineering and manufacturing plans, ideas and designs, customer lists, data
bases, business records and any unpublished financial data and reports.
Unauthorized use or distribution of this information is prohibited as a matter
of Company policy, and might also be illegal and result in civil or even
criminal penalties.

6

8.       BUSINESS RECORDS

Accounting standards and applicable laws require that all transactions
involving the Company's assets shall be properly recorded in the books and
accounts of the Company. No entry may be made in the Company's books and records
that misrepresents, hides or disguises the true nature of any transaction. No
false or artificial entry shall be made in the books or records of the Company
for any reason, and no officer, director or employee shall engage in any
arrangement that results in such a prohibited act. No payment on behalf of the
Company shall be approved or made with the intention or understanding that any
part of such payment is to be used for a purpose other than that described by
the documents supporting the payment.

No one shall on behalf of the Company:

-        Establish or use any secret or off-balance sheet fund or
account for any purpose;

-        Use corporate funds to establish or use any bank account that
is not identified by the name of the owner; or

-        Establish or use any offshore corporate entity for any purpose
other than a legitimate Company business purpose.

Company records shall be retained for the period of time specified in
the applicable record retention schedule.

9.       REPORTING ANY ILLEGAL OR UNETHICAL BEHAVIOR; FRAUD

Officers and employees of the Company are encouraged to talk to
supervisors, managers or other appropriate personnel when in doubt about the
best course of action in a particular situation. Additionally, officers and
employees should report violations of laws, rules and regulations, including any
improper accounting or financial practices, fraudulent practices or
misrepresentations, or this Code to their supervisors, or to the Company's
Compliance Officer or to the Company's general counsel, Frederick H. Grein, Jr.,
Esq., at (617) 951-6777. The Company will not permit retaliation for reports of

7

misconduct by others made in good faith by employees. Employees are expected to
cooperate in internal investigations of misconduct.

10.      WAIVERS OF THE CODE OF BUSINESS CONDUCT AND ETHICS

Any waiver of this Code for executive officers or directors may be made
only by the Board or a Committee of the Board, and must be promptly disclosed to
stockholders as required by applicable law or stock exchange regulation.

11.      COMPLIANCE PROCEDURES

The Board has appointed the Audit Committee to oversee compliance with
this Code, and has also appointed a Compliance Officer to administer the
compliance program.

The following directors are the current members of the Audit Committee
of the Board of Directors:

Name                                            Telephone Number

Pearson C. Cummin, III, Chairman                (203) 629-8800
Robert N. Hiatt                                 (901) 454-6535
James C. Kautz                                  (212) 707-8700

The Company's Compliance Officer is the Corporate Legal Director,
Kathleen H. Wade (telephone number: 617-368-5416). Ordinarily, questions
concerning the application of this Code should be addressed to an employee's
supervisors, who will relay them to the Compliance Officer or the Audit
Committee, if necessary. If an employee is uncomfortable raising such questions
with his or her supervisor, they may be addressed to the Compliance Officer, any
member of the Audit Committee or the Company's general counsel, Frederick H.
Grein, Jr., Esq., at (617) 951-6777, directly.

Reports of violations of this Code can be made anonymously and the
matter will be investigated by the Compliance Officer or the Audit Committee or
their designees to the extent that the report provides sufficient information to
conduct an investigation. All reports will be treated confidentially to the
extent possible. Preliminary investigations should not be conducted by
employees. Such actions could compromise the integrity of the investigation and
adversely affect the Company and others.

8

Employees who fail to comply with this Code or to cooperate with an
investigation will be subject to disciplinary action. Furthermore, any
supervisor, manager, officer or director who directs, approves or condones
infractions, or has knowledge of them and does not promptly report and correct
them in accordance with this Code will be subject to disciplinary action. Such
disciplinary action may include termination, referral for criminal prosecution
and reimbursement to the Company or others for any losses or damages resulting
from the violation.

ADOPTED BY THE BOARD OF DIRECTORS ON DECEMBER 17, 2002

9

EXHIBIT 21.4

LIST OF SUBSIDIARIES AND AFFILIATES
OF
THE BOSTON BEER COMPANY, INC.
AS OF
DECEMBER 28, 2002

Boston Beer Corporation
(a Massachusetts corporation)

Boston Brewing Company, Inc.
(a Massachusetts corporation)

Samuel Adams Brewery Company, Ltd.
(an Ohio limited liability company)

SABC Realty, Ltd.
(an Ohio limited liability company)

Malt Holdings Business Trust
(a Massachusetts business trust)

Hops Financial Holdings Business Trust
(a Massachusetts business trust)

Noble Investments Securities Corp.
(a Massachusetts corporation)

SABC Investments Limited Partnership
(a Massachusetts limited partnership)

BBC Keg Company LLC
(a Delaware corporation)

Exhibit 23.1

CONSENT OF INDEPENDENT AUDITORS

We consent to the incorporation by reference in the Registration Statements
(File No. 333-12221 and File No. 333-68531)of The Boston Beer Company, Inc. (the
"Company") on Form S-8 of our report dated February 10, 2003, relating to the
consolidated financial statements of the Company as of and for the year ended
December 28, 2002 appearing in the Annual Report on Form 10-K of the Company for
the year ended December 28, 2002.

Boston, Massachusetts
March 27, 2003

/s/ DELOITTE & TOUCHE LLP

Exhibit 99.1

The Boston Beer Company, Inc.

Certification Pursuant To
18 U.S.C. Section 1350,
As Adopted Pursuant To
Section 906 of the Sarbanes/Oxley Act of 2002

In connection with the Annual Report of The Boston Beer Company, Inc. (the
"Company") on Form 10-K for the period ended December 28, 2002 as filed with the
Securities and Exchange Commission (the "Report"), I, Martin F. Roper, President
and Chief Executive Officer of the Company, certify, pursuant to Section 1350 of
Chapter 63 of Title 18, United States Code, that this Report fully complies with
the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of
1934 and that the information contained in this Report fairly presents, in all
material respects, the financial condition and results of operations of the
Company.

Date:  March 27, 2003

/s/ Martin F. Roper
-------------------------------------
Martin F. Roper
President and Chief Executive Officer

Exhibit 99.2

The Boston Beer Company, Inc.

Certification Pursuant To
18 U.S.C. Section 1350,
As Adopted Pursuant To
Section 906 of the Sarbanes/Oxley Act of 2002

In connection with the Annual Report of The Boston Beer Company, Inc. (the
"Company") on Form 10-K for the period ended December 28, 2002 as filed with the
Securities and Exchange Commission (the "Report"), I, Richard P. Lindsay, Chief
Financial Officer and Treasurer of the Company, certify, pursuant to Section
1350 of Chapter 63 of Title 18, United States Code, that this Report fully
complies with the requirements of Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 and that the information contained in this Report fairly
presents, in all material respects, the financial condition and results of
operations of the Company.

Date:  March 27, 2003

/s/ Richard P. Lindsay
-------------------------------
Richard P. Lindsay
Chief Financial Officer and
Treasurer

Exhibit 99.3

I, Martin F. Roper, President and Chief Executive Officer [Principal Executive
Officer] of The Boston Beer Company, Inc., certify that:

1. I have reviewed this annual report on Form 10-K of The Boston Beer Company,
Inc.;

2. Based on my knowledge, this annual report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this annual
report;

3. Based on my knowledge, the financial statements, and other financial
information included in this annual report, fairly present in all material
respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this annual report;

4. The registrant's other certifying officers and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-14 and 15d-14) for the registrant and have:

a) designed such disclosure controls and procedures to ensure that material
information relating to the registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly during the
period in which this annual report is being prepared;

b) evaluated the effectiveness of the registrant's disclosure controls and
procedures as of a date within 90 days prior to the filing date of this annual
report (the "Evaluation Date"); and

c) presented in this annual report our conclusions about the effectiveness of
the disclosure controls and procedures based on our evaluation as of the
Evaluation Date;

5. The registrant's other certifying officers and I have disclosed, based on our
most recent evaluation, to the registrant's auditors and the audit committee of
registrant's board of directors (or persons performing the equivalent
functions):

a)    all significant deficiencies in the design or operation of internal
controls which could adversely affect the registrant's ability to record,
process, summarize and report financial data and have identified for the
registrant's auditors any material weaknesses in internal controls; and

b)    any fraud, whether or not material, that involves management or other
employees who have a significant role in the registrant's internal
controls; and

6. The registrant's other certifying officers and I have indicated in this
annual report whether there were significant changes in internal controls or in
other factors that could significantly affect internal controls subsequent to
the date of our most recent evaluation, including any corrective actions with
regard to significant deficiencies and material weaknesses.

Date: March 27, 2003

/s/ Martin F. Roper
-------------------------------
Martin F. Roper, President and
Chief Executive Officer
[Principal Executive Officer]

Exhibit 99.4

I, Richard P. Lindsay, Chief Financial Officer and Treasurer [Principal
Financial Officer] of The Boston Beer Company, Inc., certify that:

1. I have reviewed this annual report on Form 10-K of The Boston Beer Company,
Inc.;

2. Based on my knowledge, this annual report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this annual
report;

3. Based on my knowledge, the financial statements, and other financial
information included in this annual report, fairly present in all material
respects the financial condition, results of operations and cash flows of the
registrant as of, and for, the periods presented in this annual report;

4. The registrant's other certifying officers and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-14 and 15d-14) for the registrant and have:

a) designed such disclosure controls and procedures to ensure that material
information relating to the registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly during the
period in which this annual report is being prepared;

b) evaluated the effectiveness of the registrant's disclosure controls and
procedures as of a date within 90 days prior to the filing date of this annual
report (the "Evaluation Date"); and

c) presented in this annual report our conclusions about the effectiveness of
the disclosure controls and procedures based on our evaluation as of the
Evaluation Date;

5. The registrant's other certifying officers and I have disclosed, based on our
most recent evaluation, to the registrant's auditors and the audit committee of
registrant's board of directors (or persons performing the equivalent
functions):

a)    all significant deficiencies in the design or operation of internal
controls which could adversely affect the registrant's ability to record,
process, summarize and report financial data and have identified for the
registrant's auditors any material weaknesses in internal controls; and

b)    any fraud, whether or not material, that involves management or other
employees who have a significant role in the registrant's internal
controls; and

6. The registrant's other certifying officers and I have indicated in this
annual report whether there were significant changes in internal controls or in
other factors that could significantly affect internal controls subsequent to
the date of our most recent evaluation, including any corrective actions with
regard to significant deficiencies and material weaknesses.

Date: March 27, 2003

/s/ Richard P. Lindsay
-------------------------------
Richard P. Lindsay, Chief Financial
Officer and Treasurer
[Principal Financial Officer]