100000 - Document - Cover Page
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100010 - Statement - Consolidated Statements of Comprehensive Income
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100020 - Statement - Consolidated Balance Sheets
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100030 - Statement - Consolidated Balance Sheets (Parenthetical)
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100040 - Statement - Consolidated Statements of Stockholders' Equity
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100050 - Statement - Consolidated Statements of Stockholders' Equity (Parenthetical)
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100060 - Statement - Consolidated Statements of Cash Flows
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995455 - Disclosure - Organization and Basis of Presentation
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995465 - Disclosure - Summary of Significant Accounting Policies
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995475 - Disclosure - Recent Accounting Pronouncements
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995485 - Disclosure - Slowdown of the Hard Seltzer Market Impact
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995495 - Disclosure - Dogfish Head Brewery Transaction
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995505 - Disclosure - Restricted Cash
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995515 - Disclosure - Inventories
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995525 - Disclosure - Prepaid Expenses and Other Current Assets
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995535 - Disclosure - Property, Plant and Equipment
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995545 - Disclosure - Leases
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995555 - Disclosure - Goodwill and Intangible Assets
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995565 - Disclosure - Third-Party Production Prepayments
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995575 - Disclosure - Accrued Expenses and Other Current Liabilities
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995585 - Disclosure - Revolving Line of Credit
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995595 - Disclosure - Income Taxes
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995605 - Disclosure - Commitments and Contingencies
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995615 - Disclosure - Fair Value Measurements
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995625 - Disclosure - Common Stock and Share-Based Compensation
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995635 - Disclosure - Employee Retirement Plans and Post-Retirement Medical Benefits
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995645 - Disclosure - Net Income per Share
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995655 - Disclosure - Accumulated Other Comprehensive Loss
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995665 - Disclosure - Valuation and Qualifying Accounts
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995675 - Disclosure - Licensing Agreements
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995685 - Disclosure - Related Party Transactions
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995695 - Disclosure - Subsequent Events
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995705 - Disclosure - Quarterly Results (Unaudited)
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995715 - Disclosure - Summary of Significant Accounting Policies (Policies)
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995725 - Disclosure - Summary of Significant Accounting Policies (Tables)
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995735 - Disclosure - Dogfish Head Brewery Transaction (Tables)
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995745 - Disclosure - Inventories (Tables)
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995755 - Disclosure - Prepaid Expenses and Other Current Assets (Tables)
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995765 - Disclosure - Property, Plant and Equipment (Tables)
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995775 - Disclosure - Leases (Tables)
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995785 - Disclosure - Goodwill and Intangible Assets (Tables)
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995795 - Disclosure - Third-Party Production Prepayments (Tables)
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995805 - Disclosure - Accrued Expenses and Other Current Liabilities (Tables)
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995815 - Disclosure - Income Taxes (Tables)
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995825 - Disclosure - Commitments and Contingencies (Tables)
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995835 - Disclosure - Common Stock and Share-Based Compensation (Tables)
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995845 - Disclosure - Employee Retirement Plans and Post-Retirement Medical Benefits (Tables)
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995855 - Disclosure - Net Income per Share (Tables)
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995865 - Disclosure - Accumulated Other Comprehensive Loss (Tables)
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995875 - Disclosure - Valuation and Qualifying Accounts (Tables)
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995885 - Disclosure - Quarterly Results (Unaudited) (Tables)
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995895 - Disclosure - Summary of Significant Accounting Policies - Additional Information (Detail)
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995905 - Disclosure - Estimated Useful Lives (Detail)
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995915 - Disclosure - Slowdown of the Hard Seltzer Market Impact - Additional Information (Detail)
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995925 - Disclosure - Dogfish Head Brewery Transaction - Additional Information (Detail)
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995935 - Disclosure - Dogfish Head Brewery Transaction - Fair value of assets acquired and liabilities assumed (Detail)
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995945 - Disclosure - Dogfish Head Brewery Transaction - Unaudited proforma information (Detail)
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995955 - Disclosure - Restricted Cash - Additional Information (Detail)
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995965 - Disclosure - Inventories - Components of Inventories (Detail)
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995975 - Disclosure - Leases - Maturities of lease liabilities (Detail)2
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995985 - Disclosure - Inventories - Additional Information (Details)
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995995 - Disclosure - Summary of Prepaid Expenses and Other Current Assets (Detail)
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996005 - Disclosure - Summary of Property, Plant and Equipment (Detail)
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996015 - Disclosure - Property, Plant and Equipment - Additional Information (Detail)
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996025 - Disclosure - Leases - ROU assets and lease liabilities (Detail)
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996035 - Disclosure - Leases - Gross Value of Accumulated Depreciation Of Right Of Use Assets (Details).
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996045 - Disclosure - Leases - Components of lease cost (Detail)
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996055 - Disclosure - Leases - Additional Information (Details)
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996065 - Disclosure - Leases - Maturities of lease liabilities (Detail)
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996075 - Disclosure - Goodwill and Intangible Assets - Additional Information (Detail)
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996085 - Disclosure - Goodwill and Intangible Assets - Schedule of Intangible Assets (Detail)
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996095 - Disclosure - Goodwill and Intangible Assets - Schedule of Amortization Expense (Detail)
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996105 - Disclosure - Third-Party Production Prepayments (Detail)
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996115 - Disclosure - Third-Party Production Prepayments - Schedule of Expected Shortfall Fees to be Incurred (Detail)
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996125 - Disclosure - Summary of Accrued Expenses and Other Current Liabilities (Detail)
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996135 - Disclosure - Revolving Line of Credit - Additional Information (Detail)
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996145 - Disclosure - Significant Components of Income Tax (Benefit) Provision (Detail)
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996155 - Disclosure - Reconciliations to Statutory Rates (Detail)
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996165 - Disclosure - Significant Components of Company's Deferred Tax Assets and Liabilities (Detail)
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996175 - Disclosure - Income Taxes - Additional Information (Detail)
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996185 - Disclosure - Reconciliation of Unrecognized Tax Benefits (Detail)
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996195 - Disclosure - Commitments and Contingencies - Summary of Non-cancelable Contractual Obligations (Detail)
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996205 - Disclosure - Commitments and Contingencies - Additional Information (Detail)
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996215 - Disclosure - Fair Value Measurements - Additional Information (Detail)
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996225 - Disclosure - Common Stock and Share-Based Compensation - Additional Information (Detail)
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996235 - Disclosure - Common Stock and Share-Based Compensation - Summary of Stock Options under Employee Equity Incentive Plan and Stock Option Plan for Non-Employee Directors (Detail)
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996245 - Disclosure - Common Stock and Share-Based Compensation - Stock-Based Compensation Expense Included in Operating Expenses (Detail)
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996255 - Disclosure - Common Stock and Share-Based Compensation - Summary Of Weighted Average Assumptions used to Estimate Fair Value of Stock Options (Detail)
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996265 - Disclosure - Common Stock and Share-Based Compensation - Summary of Vesting Activities for Investment Share Program and Restricted Stock Awards (Detail)
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996275 - Disclosure - Employee Retirement Plans and Post-Retirement Medical Benefits - Additional Information (Detail)
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996285 - Disclosure - Funded Status of Retiree Medical Plan (Detail)
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996295 - Disclosure - Net Income per Share - Computation of Earnings Per Share, Basic (Detail)
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996305 - Disclosure - Net Income per Share - Computation of Diluted Net Income Per Share (Detail)
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996315 - Disclosure - Net Income per Share - Additional Information (Detail)
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996325 - Disclosure - Components of Accumulated Other Comprehensive Loss (Detail)
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996335 - Disclosure - Changes in Accumulated Other Comprehensive Loss (Parenthetical) (Detail)
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996345 - Disclosure - Summary of Valuation and Qualifying Accounts (Detail)
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996355 - Disclosure - Licensing Agreements - Additional Information (Detail)
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996365 - Disclosure - Related Party Transactions - Additional Information (Detail)
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996375 - Disclosure - Subsequent Events - Additional Information (Detail)
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996385 - Disclosure - Quarterly Results (Parenthetical) (Detail)
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Auditor Firm ID
Incremental Common Shares Attributable to Conversion of Common Stock
Incremental Common Shares Attributable To Conversion Of Common Stock
Class B Common Stock
2024
Lessee, Operating Lease, Liability, to be Paid, Year One
Collaborative Arrangement and Arrangement Other than Collaborative [Domain]
Tabular disclosure of lease assets and liabilities.
Lease Assets And Liabilities Table [Text Block]
ROU assets and lease liabilities
Document Transition Report
Document Transition Report
Expected volatility
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate
Combined expenses recognized
Combined Expenses Recognized
Combined Expenses Recognized
Common Shares, Net effect of unvested participating shares
Common Shares Net Effect Of Unvested Participating Shares
Common shares, net effect of unvested participating shares.
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term
Stock options, contractual term
Outstanding at end of period
Licensing agreements.
Licensing agreements [Abstract]
The number of shares purchased by employees under the investment share purchase program.
Share Based Compensation Arrangement By Share Based Payment Award Employee Investment Shares Purchase
Shares employees elected to purchase
Accounting Standards Update 2014-09 [Member]
ASU 2014-09
2027
Shortfall fees expected to be incurred in fourth year.
Shortfall Fees Expected To Be Incurred In Fourth Year
Dogfish head 401 (K) plan.
Dogfish Head401 K Plan [Member]
Dogfish Head 401 (K) Plan
Postretirement Medical Benefits Qualifying Age
Postretirement Medical Benefits Qualifying Age
Voluntarily retirement age
Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period
Vesting period
Total payments due
Cost of Revenue
Cost of Revenue, Total
Quarterly Financial Information [Text Block]
Quarterly Results (Unaudited)
Finance Lease, Liability, Current, Statement of Financial Position [Extensible Enumeration]
Operating right of use assets.
Operating Right Of Use Assets [Member]
Operating Right Of Use Assets [Member]
Other Liabilities, Noncurrent
Other liabilities
Other Liabilities, Noncurrent, Total
Increase (Decrease) in Prepaid Expense and Other Assets
Prepaid expenses, income tax receivable and other current assets
Increase (Decrease) in Prepaid Expense and Other Assets, Total
Restricted Stock Units
2025
Finite-Lived Intangible Asset, Expected Amortization, Year Two
Business Acquisition, Pro Forma Earnings Per Share, Basic
Basic earnings per share
Entity Public Float
Entity Public Float
2027
Lessee, Operating Lease, Liability, to be Paid, Year Four
Document Information [Table]
Document Information [Table]
Contractual shortfall fees
Contractual Shortfall Fees
Contractual shortfall fees.
Fair Value Measurements
Fair Value Disclosures [Text Block]
Finance Lease, Liability, to be Paid
Total lease payments
The International Union of Operating Engineers [Member]
The International Union Of Operating Engineers [Member]
Local #20 member
Income Tax, Policy [Policy Text Block]
Income Taxes
Property, Plant and Equipment, Useful Life
Estimated useful life
Distributors [Member]
Distributors [Member]
Distributors
Short Fall Fees
Short Fall Fees
Short Fall Fees
Shortfall fees
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount
Unrecognized compensation costs
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount, Total
Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Amount
Net increase in valuation allowance
ICFR Auditor Attestation Flag
ICFR Auditor Attestation Flag
Contract with Customer, Liability, Current
Refundable deposits on kegs and pallets
Operating cash outflows from finance leases
Finance Lease, Interest Payment on Liability
Interest on lease liabilities
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]
Fair value of assets acquired and liabilities assumed
Tabular disclosure of undiscounted cash flows of lessee's operating lease liability and capital lealiability. Includes, but is not limited to, reconciliation of undiscounted cash flows to operating and capital lease liability recognized in statement of financial position.
Lessee Lease Liability Maturity Table [Text Block]
Maturities of lease liabilities
Brand support [Member].
Brand Support [Member]
Brand Support
Title of Individual [Domain]
Title of Individual
Effective Income Tax Rate Reconciliation, Nondeductible Expense, Meals and Entertainment, Percent
Non-deductable meals & entertainment
Subsequent Events [Text Block]
Subsequent Events
Restricted Cash
Restricted Assets Disclosure [Text Block]
Operating Lease, Liability, Noncurrent
Non-current operating lease liabilities
Operating lease liabilities
Stock repurchased during period
Stock Repurchased During Period, Shares
Repurchases
Repurchase of Class A Common Stock (in shares)
Components Of Other Operating Cost And Expense General [Axis]
Components Of Other Operating Cost And Expense General [Axis]
Components Of Other Operating Cost And Expense General
Prepaid software and consulting fees
Prepaid Software and Consulting Fees
Prepaid software and consulting fees.
Nonrecurring Adjustment [Domain]
Nonrecurring Adjustment
Finance Lease, Liability, Noncurrent
Finance lease liabilities
Reimbursable marketing costs under partnership agreements
Reimbursable Marketing Costs Under Partnership Agreements
Related Party Transactions [Abstract]
Balance Sheet Location [Axis]
Balance Sheet Location
Assets, Current
Total current assets
Business Combination, Contingent Consideration, Asset, Noncurrent
Escrow Deposit
Liabilities and Equity
Total liabilities and stockholders’ equity
Inventory reserve.
Inventory Reserve
Inventory reserve
Organization And Summary Of Significant Accounting Policies [Line Items]
Organization And Summary Of Significant Accounting Policies [Line Items]
Organization And Summary Of Significant Accounting Policies [Line Items]
Entity Address, State or Province
Entity Address, State or Province
Restricted Cash [Abstract]
Deferred Tax Assets, Other
Other
Deferred Income Tax Expense (Benefit), Continuing Operations [Abstract]
Deferred:
Kegs
Kegs
Kegs
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number
Outstanding at end of period
Outstanding at beginning of period
Stock option outstanding
Supplier [Domain]
Supplier
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value
Options granted in period - weighted average fair value
Granted
Comprehensive income
Comprehensive Income (Loss), Net of Tax, Attributable to Parent
Inventory Disclosure [Text Block]
Inventories
Goodwill and Intangible Assets, Policy [Policy Text Block]
Goodwill and Intangible Assets
Trading Symbol
Trading Symbol
Deferred Tax Assets, Net of Valuation Allowance
Total deferred tax assets net of valuation allowance
Common Stock, Shares, Issued
Common Stock, shares issued
Common Stock, Shares, Issued, Total
Non-deductible compensation under Internal Revenue Code Section 162(m)
Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-Based Payment Arrangement, Percent
Business Acquisition, Pro Forma Earnings Per Share, Diluted
Diluted earnings per share
Prepaid Expense and Other Assets, Current
Prepaid expenses and other current assets
Prepaid brewing service fees current
Total prepaid expenses and other current assets
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Finance Lease, Liability, Noncurrent, Statement of Financial Position [Extensible Enumeration]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets, Receivables
Accounts receivable
Selling and Marketing Expense [Member]
Advertising, promotional and selling expenses
Schedule of Long-Term Debt Instruments [Table]
Debt Instrument [Table]
Shares, Outstanding
Balance (in shares)
Balance (in shares)
2026
Lessee, Operating Lease, Liability, to be Paid, Year Three
Stock repurchase program, cumulative number of shares repurchased.
Stock Repurchase Program Cumulative Number Of Shares Repurchased
Repurchased at end of period
Repurchased at beginning of period
Repurchase of shares
Schedule of Expected Shortfall Fees to be Incurred
Schedule of expected shortfall fees to be incurred.
Schedule of Expected Shortfall Fees to be Incurred [Table Text Block]
AOCI Attributable to Parent [Member]
AOCI Attributable to Parent
Accumulated Other Comprehensive Loss
Business Combination Disclosure [Text Block]
Dogfish Head Brewery Transaction
Percentage of shipments of beverages under license agreement
Percentage Of Shipments Of Beverages Under License Agreement
Percentage of shipments of beverages under license agreement.
Cumulative currency translation adjustments
Foreign currency translation adjustment
Other Comprehensive Income (Loss), Foreign Currency Transaction and Translation Adjustment, Net of Tax, Portion Attributable to Parent, Total
Foreign currency translation adjustment
Accumulated Other Comprehensive Income (Loss) [Line Items]
Accumulated Other Comprehensive Income Loss [Line Items]
Deferred Tax Liabilities, Property, Plant and Equipment
Property, plant and equipment
Repayment of the loan plus an agreed investment return
Payment for Acquisition, Loan, Held-for-Investment
Schedule of Earnings Per Share, Basic and Diluted, by Common Class [Table]
Schedule Of Earnings Per Share Basic And Diluted By Common Class [Table]
Schedule Of Earnings Per Share Basic And Diluted By Common Class [Table]
Land
Land
Other Assets, Miscellaneous, Current
Other
Entity Address, City or Town
Entity Address, City or Town
Related Party Transaction [Line Items]
Related Party Transaction [Line Items]
Group Three [Member]
Group Three [Member]
Company's match thereafter
Operating Lease, Weighted Average Discount Rate, Percent
Operating Lease, Weighted Average Discount Rate, Percent
Schedule of Earnings Per Share, Basic, by Common Class, Including Two Class Method [Table Text Block]
Computation of Earnings Per Share, Basic
Accounting Standards Update 2017-04 [Member]
ASU 2017-04
Income Tax Examination, Description
Income tax return examination
Debt Disclosure [Text Block]
Revolving Line of Credit
Property, Plant and Equipment [Table Text Block]
Summary of Property, Plant and Equipment
Expired
Expired
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Expirations in Period
Commitments and Contingencies Disclosure [Line Items]
Commitments And Contingencies Disclosure [Line Items]
Commitments and Contingencies Disclosure [Line Items]
Contract Termination Costs and Other
Contract termination costs and other.
Contract termination costs and other
Subsequent Events
Subsequent Event
Subsequent Event Type [Axis]
Financing cash outflows from finance leases
Finance Lease, Principal Payments
Increases (decreases) related to prior period tax positions
Unrecognized Tax Benefits, Increase Resulting from Prior Period Tax Positions
Chief Executive Officer [Member]
Chief Executive Officer
Additional Paid-in Capital [Member]
Additional Paid-in Capital
Significant Components of Income Tax (Benefit) Provision
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]
Business Acquisition, Pro Forma Revenue
Net revenue
Goodwill impairment on fair value exceeds carrying value.
Goodwill Impairment On Fair Value Exceeds Carrying Value
Goodwill impairment if fair value exceeds carrying amount
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Inventory
Inventories
Segment One [Member]
Segment One [Member]
Boston Beer Company Reporting Unit
Liabilities, Current [Abstract]
Current Liabilities:
Number of Suppliers
Number Of Suppliers
Number of suppliers
Non-current operating lease liabilities.
Non Current Operating Lease Liabilities [Member]
Non Current Operating Lease Liabilities [Member]
Assets, Current [Abstract]
Current Assets:
Counterparty Name [Axis]
Statement of Stockholders' Equity [Abstract]
Pepsi
PepsiCo, Inc.
PepsiCo, Inc [Member]
Change in accounting principle, accounting standards update, immaterial effect [true false]
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price
Vested and expected to vest at end of period
Operating Lease, Liability, Current
Current operating lease liabilities
Operating lease liabilities
Advertising Cost [Policy Text Block]
Advertising, Promotional, and Selling Expenses
Revenue from Contract with Customer, Including Assessed Tax
Revenue
Operating lease weighted average remaining lease term.
Operating Lease Weighted Average Remaining Lease Term [Abstract]
Operating Lease Weighted Average Remaining Lease Term [Abstract]
Current operating lease liabilities.
Current Operating Lease Liabilities [Member]
Current Operating Lease Liabilities [Member]
Third Party Production Prepayments
Third Party Production Prepayments [Text Block]
Third party production prepayments.
Company's match for the first 5% of the eligible contribution
Group Five [Member]
Group Five [Member]
Property, plant and equipment, net
property, plant and equipment, carrying value
Property, Plant and Equipment, Net
Property, plant and equipment, net
Property, Plant and Equipment, Net, Beginning Balance
Property, Plant and Equipment, Net, Ending Balance
Defined Benefit Plans and Other Postretirement Benefit Plans Table Text Block [Line Items]
Defined Benefit Plans and Other Postretirement Benefit Plans Table Text Block [Line Items]
Class of Stock [Domain]
Class of Stock
Bad debt (recovery) expense
Accounts Receivable, Credit Loss Expense (Reversal)
Credit loss expense (recovery)
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Indefinite-Lived Intangible Assets
Brand
Fair value of trade name
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value
Vested and expected to vest at end of period
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent
Statutory income tax rate
Statutory rate
Scenario [Domain]
Collaborative Arrangement and Arrangement Other than Collaborative [Axis]
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table]
Valuation And Qualifying Accounts Disclosure [Table]
Entity Central Index Key
Entity Central Index Key
Other Intangible Assets
Other Intangible Assets [Member]
Convertible Shares Exchange Ratio
Convertible Shares Exchange Ratio
Conversion ratio for Class B to Class A shares
Finance Lease, Liability, Current
Finance lease liabilities
Plan Name [Domain]
Plan Name
Change in accounting principle, accounting standards update, adopted [true false]
Loss on Contract Termination
Contract termination costs
Earnings Per Share Note [Line Items]
Earnings Per Share Note [Line Items]
Earnings Per Share Note [Line Items]
Related Party
Related Party [Member]
Accrued inventory and production related costs.
Accrued Inventory And Production Related Costs
Accrued inventory and production related costs
Increase (Decrease) in Other Operating Assets
Other assets
Increase (Decrease) in Other Operating Assets, Total
Union Employees
Union Employees [Member]
Union Plans
Schedule of Goodwill [Table Text Block]
Change in carrying value of goodwill and intangible assets
Liabilities, Current
Total current liabilities
Entity Tax Identification Number
Entity Tax Identification Number
Income before income tax provision
Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest
Contract termination costs
Contract Termination Costs
Contract Termination Costs
Inventory, Finished Goods, Net of Reserves
Finished goods
Increase (Decrease) in Operating Capital [Abstract]
Changes in operating assets and liabilities:
2027
Finance Lease, Liability, to be Paid, Year Four
Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-Based Compensation Cost
Stock-based compensation expense
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Additional Disclosures [Abstract]
Weighted-Average Remaining Contractual Term
Other Liabilities [Member]
Other Liabilities [Member]
Restricted Stock [Member]
Restricted Stock Awards
Finance Lease, Weighted Average Remaining Lease Term
Finance Lease, Weighted Average Remaining Lease Term
Cash and Cash Equivalents [Abstract]
Plan Name [Axis]
Plan Name
Lessee, Operating Lease, Term of Contract
Lease term of contract
Assets
Total assets
Operating Lease, Right-of-Use Asset
Operating right-of-use assets
Operating lease assets
Deferred benefit costs, net of tax
Accumulated Other Comprehensive (Income) Loss, Defined Benefit Plan, after Tax
Accumulated Other Comprehensive (Income) Loss, Defined Benefit Plan, after Tax, Total
Accrued expenses, other current liabilities and other liabilities
Increase (Decrease) in Accrued Liabilities and Other Operating Liabilities
Dogfish Head Brewery
Dogfish Head Brewery [Member]
Dogfish Head Brewery
Dogfish Head Brewery
Retirement Plan Name [Domain]
Retirement Plan Name
Voluntary equity investment program.
Voluntary Equity Investment Program [Member]
Investment Share Program
Common Class A [Member]
Common Class A
Entity Registrant Name
Entity Registrant Name
Related Party, Type [Domain]
Related Party
Estimated destruction costs
Estimated Destruction Costs
Estimated Destruction Costs
Retained Earnings (Accumulated Deficit)
Retained earnings
Retained Earnings (Accumulated Deficit), Total
Retained Earnings (Accumulated Deficit), Beginning Balance
Retained Earnings (Accumulated Deficit), Ending Balance
Accrued returns
Accrued Returns Current
Accrued Returns Current
SEC Schedule, 12-09, Valuation Allowances and Reserves, Increase (Decrease) Adjustment
Net Provision (Recovery)
Supplemental Cash Flow Information [Abstract]
Supplemental disclosure of cash flow information:
Other purchase commitment [Member].
Other Purchase Commitment [Member]
Other
Pension Cost (Reversal of Cost)
Pension contributions
Shares held under escrow deposit market Value.
Shares Held Under Escrow Deposit Market Value
Shares held under escrow deposit market Value
Retained Earnings [Member]
Retained Earnings
Class of Stock [Axis]
Class of Stock
Inventory, Raw Materials, Net of Reserves
Raw materials
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number
Non-vested at end of period
Non-vested at beginning of period
Impairment of Intangible Assets, Finite-Lived
Impairment of intangible assets
2025
Shortfall fees expected to be incurred in second year.
Shortfall Fees Expected To Be Incurred In Second Year
Deferred Income Tax Liabilities, Net
Deferred Income Tax Liabilities, Net, Total
Deferred income taxes, net
Covid Nineteen Pandemic Member
Covid Nineteen Pandemic [Member]
COVID-19 Pandemic
Minimum [Member]
Minimum
Revenues
Net revenue
Net revenue
Proceeds from Stock Options Exercised
Proceeds from exercise of stock options and sale of investment shares
Significant Accounting Policies [Text Block]
Summary of Significant Accounting Policies
Schedule of Third-Party Production Prepayments
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Table Text Block]
Operating Lease, Liability
Present value of lease liability
Operating Lease, Liability, Total
Quarterly Financial Information [Table]
Quarterly Financial Information [Table]
Quarterly Financial Information [Table]
Leasehold Improvements, Gross
Leasehold improvements
Scenario Forecast
Forecast [Member]
Funded Status of Retiree Medical Plan
Schedule of Net Funded Status [Table Text Block]
Finance Lease, Liability
Present value of lease liability
Finance Lease, Liability, Total
Disclosure of accounting policy for the classification of shipping and handling costs, including whether the costs are included in cost of sales or included in other income statement accounts. If shipping and handling fees are significant and are not included in cost of sales, disclosure includes both the amounts of such costs and the line item on the income statement which includes such costs.
Shippings And Handling Cost Policy [Text Block]
Shipping Costs
Revenue [Policy Text Block]
Revenue Recognition and Classification of Customer Programs and Incentives
Accrued Income Taxes, Current
Accrued taxes
Equity Component [Domain]
Equity Component
Segments [Axis]
Segments
SEC Schedule, 12-09, Reserve, Inventory [Member]
Inventory Obsolescence Reserve
Change in accounting principle, accounting standards update, adoption date
Accrued destruction costs
Deferred Tax Assets Accrued Destruction Costs
Deferred tax assets accrued destruction costs
Line of credit repayments
Repayments of Lines of Credit
Repayment of Line of Credit
Number of total cumulative shares repurchased, value
Stock Repurchase Program Cumulative Number of Shares Repurchased value
Stock repurchase program cumulative number of shares repurchased value.
Schedule of share-based compensation arrangement by share based payment award.
Schedule Of Share Based Compensation Arrangement By Share Based Payment Award [Axis]
Schedule Of Share Based Compensation Arrangement By Share Based Payment Award
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]
Weighted-Average Exercise Price
Debt Disclosure [Abstract]
Net Income (Loss) Available to Common Stockholders, Diluted
Earnings to Common Shareholders, Net income per common share — diluted
Earnings to Common Shareholders, Net income per common share - diluted
Debt Instrument, Basis Spread on Variable Rate
Basis spread on variable rate
Building and Building Improvements [Member]
Building and Building Improvements
Entity Current Reporting Status
Entity Current Reporting Status
Operating lease liabilities
It represent Increase Decrease of Lease Liabilities.
Increase Decrease Lease Liabilities
Common Stock, Shares Authorized
Common Stock, shares authorized
Finance Lease, Right-of-Use Asset, after Accumulated Amortization
Finance lease assets
Finance Lease, Carrying value
Deferred Tax Liabilities, Gross
Total deferred tax liabilities
Deferred Tax Liabilities, Gross, Total
Stock repurchase program, authorized amount
Stock Repurchase Program, Authorized Amount
Share-Based Payment Arrangement, Activity [Table Text Block]
Summary of Stock Options under Equity Plan and Non-Employee Director Plan
Assets [Abstract]
Assets
Schedule of Earnings Per Share, Diluted, by Common Class, Including Two Class Method [Table Text Block]
Computation of Earnings Per Share, Diluted
Interest Rate Adjustment
Interest Rate Adjustment [Member]
Interest Rate Adjustment
Deferred tax assets lease liabilities.
Deferred Tax Assets Lease Liabilities
Lease liabilities
Amortization of Intangible Assets
Intangible assets amortization
Amortization of Intangible Assets, Total
Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Available for Grant
Shares available for grant
Virus Type Domain
Virus Type [Domain]
Virus Type
Repurchase and retirement of Class A Common Stock
Stock Repurchased and Retired During Period, Value
Estimated useful life
Property Plant And Equipment Estimated Useful Life
Property plant and equipment estimated useful life.
Inventory cost.
Inventory Cost
Inventory cost
Common Stock, Value, Issued
Common Stock
Common Stock, Value, Issued, Total
Common Stock, Value, Issued, Beginning Balance
Common Stock, Value, Issued, Ending Balance
Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent
Change in valuation allowance
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]
Accrued Expenses and Other Current Liabilities
Other Noncash Income (Expense), Total
Other Noncash Income (Expense)
Other non-cash expense (income)
Other non-cash expense (income)
Proceeds from Sale of Property, Plant, and Equipment
Proceeds from Sale of Property, Plant, and Equipment, Total
Proceeds from sale of property, plant, and equipment
Furniture and Fixtures [Member]
Office Equipment and Furniture
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Cash and Equivalents
Cash and cash equivalents
Current Fiscal Year End Date
Current Fiscal Year End Date
Share-Based Payment Arrangement, Noncash Expense
Stock-based compensation expense
Stock-based compensation
Share-based Payment Arrangement, Noncash Expense, Total
Auditor Name
Operating income
Operating Income (Loss)
Net effect of COVID-19 on revenue, cost of goods sold and operating expense
Operating income
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares
Business acquisition Shares issued
SEC Schedule, 12-09, Valuation Allowances and Reserves Type [Axis]
SEC Schedule, 12-09, Valuation Allowances and Reserves Type
ASU 2019-12
Accounting Standards Update 2019-12 [Member]
Business Combination, Consideration Transferred
Business combination consideration
Business Combination, Consideration Transferred, Total
Deferred Income Tax Expense (Benefit)
Deferred income taxes
Deferred Income Tax Expense (Benefit), Total
Income tax provision (benefit)
Income Tax Expense (Benefit)
Income tax expense
Total income tax provision (benefit)
Dogfish Head Transaction.
Dogfish Head Transaction [Member]
Dogfish Head Transaction [Member]
Unrecognized Tax Benefits, Decrease Resulting from Prior Period Tax Positions
(Decreases) related to prior period tax positions
Fair market value of amount paid to terminating distributor
Fair Market Value of Amount Paid to Distributor
Fair market value of amount paid to distributor.
Contractual Obligation, Fiscal Year Maturity [Table Text Block]
Non-cancelable Contractual Obligations
Stock Issued During Period, Shares, Acquisitions
Shares issued in connection with Dogfish Head merger (in shares)
SEC Schedule, 12-09, Valuation and Qualifying Accounts [Abstract]
Deferred Tax Liabilities, Prepaid Expenses
Prepaid expenses
Federal and state provision to return
Effective Income Tax Rate Reconciliation Federal and State Provision to Return
Effective income tax rate reconciliation federal and state provision to return.
Debt To Earnings Before Interest Tax Depreciation And Amortization Ratio
Debt To Earnings Before Interest Tax Depreciation And Amortization Ratio
Total funded debt to EBITDA ratio
Recent Accounting Pronouncements [Abstract]
Recent accounting pronouncements.
Indefinite-Lived Intangible Assets [Axis]
Indefinite-lived Intangible Assets
Payment, Tax Withholding, Share-Based Payment Arrangement
Payment of tax withholding on stock-based payment awards and investment shares
Operating lease abstract.
Operating Lease Abstract [Abstract]
Operating lease cost:
Performance based awards.
Performance Based Awards [Member]
Performance-Based Awards
Performance Based Awards
Intangible assets impairment if fair value exceeds carrying amount
Intangible Assets Impairment On Fair Value Exceeds Carrying Value
Intangible assets impairment on fair value exceeds carrying value.
Defined Benefit Plan Service Period Of Employees To Be Eligible To Participate In Retirement Plan
Defined Benefit Plan Service Period Of Employees To Be Eligible To Participate In Retirement Plan
Retiree Medical Plan, last years of employment
Finite-Lived Intangible Assets, Net, Beginning Balance
Finite-Lived Intangible Assets, Net, Ending Balance
Finite-Lived Intangible Assets, Net
Total
Total amortization to be recorded
Accrued noncancellable purchase orders for cancelled projects
Deferred Tax Assets Accrued Noncancellable Purchase Orders for Cancelled Projects
Deferred tax assets accrued noncancellable purchase orders for cancelled projects.
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Net of Forfeitures
Granted
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Net of Forfeitures, Total
Other comprehensive income (loss):
Other Comprehensive Income (Loss), Net of Tax [Abstract]
Finance Lease, Liability, Undiscounted Excess Amount
Less imputed interest
Stock issued during period, shares, restricted stock units
Stock Issued During Period, Shares, Restricted Stock Award, Gross
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Intrinsic Value
Outstanding at end of period
Annual repayment limits in 2025
Annual Repayment Limits To Be Paid, In Second Year
Annual repayment limits to be paid, in second year.
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table]
Schedule Of Employee Service Share Based Compensation Allocation Of Recognized Period Costs [Table]
Earnings Per Share, Policy [Policy Text Block]
Net Income Per Share
Cumulative Effect, Period of Adoption, Adjustment [Member]
Cumulative Effect, Period of Adoption, Adjustment
Unrecognized Tax Benefits, Increase Resulting from Current Period Tax Positions
Increases related to current period tax positions
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information [Domain]
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information [Domain]
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information
Other expense, net
Other Nonoperating Income (Expense)
Other Nonoperating Income (Expense), Total
Lessee, Operating Lease, Liability, to be Paid, Fiscal Year Maturity [Abstract]
Operating Leases
Operating Expenses [Abstract]
Operating expenses:
Property, Plant and Equipment [Abstract]
Discount for post-vesting restrictions
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Discount for Postvesting Restrictions
Long-Term Debt, Type [Domain]
Long-term Debt, Type
Contractual obligations payment due, 2027
Contractual Obligation, to be Paid, Year Four
Entity Voluntary Filers
Entity Voluntary Filers
Subsequent Events [Abstract]
Dogfish head.
Dogfish Head Member
Dogfish Head
Restrictions on Cash and Cash Equivalents [Table]
Commitments and Contingencies Disclosure [Abstract]
Other Assets, Noncurrent
Other assets
Other Assets, Noncurrent, Total
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross
Options granted in period
Granted, Number of Shares
Other
Other Accrued Liabilities, Current
Finance Lease, Liability, to be Paid, after Year Five
Thereafter
Loss Contingency, Actions Taken by Court, Arbitrator or Mediator
Loss contingency, actions taken by court
Depreciation
Depreciation expense
Depreciation, Total
Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]
Earnings Per Share, Basic, by Common Class, Including Two Class Method [Line Items]
Excess and obsolete inventory reserves and other inventory related costs
Excess and obsolete inventory reserves and other inventory related costs.
Excess and Obsolete Inventory Reserves and Other Inventory Related Costs
2027
Finite-Lived Intangible Asset, Expected Amortization, Year Four
2024
Finite-Lived Intangible Asset, Expected Amortization, Year One
Retirement Plan Type [Domain]
Retirement Plan Type
Inventory, Net [Abstract]
Current inventory:
Virus Type Axis
Virus Type [Axis]
Virus Type
Common Class B [Member]
Common Class B
New Accounting Pronouncements Not Yet Adopted [Policy Text Block]
New Accounting Pronouncements Not Yet Adopted Policy [Text Block]
Accounting Pronouncements Not Yet Effective
Rebates receivable
Prepaid Rebates Receivable
Prepaid rebates receivable.
Equity, Attributable to Parent [Abstract]
Stockholders’ Equity:
Lessee, Operating Lease, Liability, to be Paid, after Year Five
Thereafter
Lease, Cost [Table Text Block]
Components of lease cost
Deferred Federal, State and Local, Tax Expense (Benefit)
Total deferred
Gain (Loss) on Disposition of Property Plant Equipment
Gain (Loss) on Disposition of Property Plant Equipment, Total
Gain on sale of property, plant, and equipment
Other Postretirement Benefits Plan [Member]
Retiree Medical Plan
Line of credit facility, maximum borrowing capacity
Line of Credit Facility, Maximum Borrowing Capacity
Net cash paid on finance leases and notes payable
Repayments of Debt and Lease Obligation
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested in Period, Fair Value
Total fair value of options vested in period
Cost of Goods and Services Sold
Cost of goods sold
Cost of Goods and Services Sold, Total
Required Customary Employment Time for Eligibility of Employee Benefits
Required Customary Employment Time For Eligibility Of Employee Benefits
Time required for eligibility
Earnings Per Share [Abstract]
Indefinite-Lived Intangible Assets, Major Class Name [Domain]
Indefinite-lived Intangible Assets, Major Class Name
COVID-19
Covid Nineteen.
Deferred Tax Liabilities, Net
Net deferred tax liabilities
Deferred Tax Liabilities, Net, Total
Accounting Policies [Abstract]
Segments [Domain]
Segments
2028
Finite-Lived Intangible Asset, Expected Amortization, Year Five
Debt to Earnings Before Interest Taxes Depreciation Amortization Ratio Maximum for Covenant Compliance
Debt To Earnings Before Interest Taxes Depreciation Amortization Ratio Maximum For Covenant Compliance
Total funded debt to EBITDA, maximum allowable ratio
Income Taxes [Line Items]
Income Taxes [Line Items]
Income Taxes [Line Items]
SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount
Balance at End of Period
Balance at Beginning of Period
Stale Beer Reserve
2025
Finance Lease, Liability, to be Paid, Year Two
Scenario [Axis]
Concentration Risk, Credit Risk, Policy [Policy Text Block]
Concentrations of Credit Risk
Excise Taxes [Policy Text Block]
Excise Taxes Policy [Text Block]
Excise Taxes
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Accounts Payable
Accounts payable
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Assets, Prepaid Expense and Other Assets
Prepaid expenses and other current assets
Business Acquisition, Pro Forma Information [Table Text Block]
Unaudited proforma information
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Other Increases (Decreases) in Period
Number of shares not included because the performance criteria was not expected to be met
Debt Instrument, Interest Rate, Effective Percentage
Debt interest rate at end of period
Annual repayment limits in 2024
Annual Repayment Limits to be Paid, Next Twelve Months
Annual repayment limits to be paid, next twelve months.
Required Employment Period for Eligibility of Employee Benefits
Required Employment Period For Eligibility Of Employee Benefits
Eligibility period
Hops and Malt [Member].
Hops and Malt [Member]
Hops and Malt
Long-Term Purchase Commitment [Table]
Long Term Purchase Commitment [Table]
Revolving Credit Facility [Member]
Revolving Credit Facility
Net income per common share - basic
Net income per common share - basic
EPS, As reported - basic
Earnings Per Share, Basic, Total
It represents Increase Decrease of Right Of Use Assets.
Change In Right Of Use Assets
Change in right-of-use assets
Components of Accumulated Other Comprehensive Loss
Schedule of Accumulated Other Comprehensive Income (Loss) [Table Text Block]
Inventory Write-down
Provision for excess or expired inventory
Commitments and Contingencies (See Note M)
Commitments and Contingencies
Loan and Security agreement
Loan and Security Agreement [Member]
Loan and security agreement.
Business Combinations [Abstract]
Income Statement [Abstract]
Property, Plant and Equipment, Gross, Period Increase (Decrease)
Decrease in gross property, plant and equipment
Property, Plant and Equipment, Gross, Period Increase (Decrease), Total
Increase (decrease) in accounts payable and accrued expenses for purchases of property, plant, and equipment
Increase (Decrease) In Purchases Of Property, Plant, And Equipment Within Accounts Payable And Accrued Expenses
Increase (decrease) in purchases of property, plant, and equipment within accounts payable and accrued expenses.
Property, Plant and Equipment Disclosure [Text Block]
Property, Plant and Equipment
Finance Lease, Right-of-Use Asset, Accumulated Amortization
Finance Lease, Accumulated amortization
Related Party, Type [Axis]
Related Party
Selling, General and Administrative Expenses, Policy [Policy Text Block]
General and Administrative Expenses
Operating Lease, Cost
Total operating lease cost
Total operating lease cost
Unrecognized Tax Benefits, Income Tax Penalties and Interest Expense
Interest and penalties included in provision for incomes taxes
Unrecognized Tax Benefits, Income Tax Penalties and Interest Expense, Total
Business Combination, Contingent Consideration Arrangements, Change in Amount of Contingent Consideration, Liability
Fair Value reduction due to liquidity
Retirement Benefits [Abstract]
Restructuring Type [Axis]
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Number
Vested and expected to vest at end of period
Statistical Measurement [Domain]
Statistical Measurement
2026
Shortfall fees expected to be incurred in third year.
Shortfall Fees Expected To Be Incurred In Third Year
Net Cash Provided by (Used in) Operating Activities
Net cash provided by operating activities
President And Chief Executive Officer [Member]
President And Chief Executive Officer [Member]
President and Chief Executive Officer
Related Party Transaction, Amounts of Transaction
Related Party Transaction Amounts Of Transaction
Other Comprehensive (Income) Loss, Defined Benefit Plan, after Tax and Reclassification Adjustment, Attributable to Parent
Defined benefit plans liability adjustment
Defined benefit plans liability adjustment, net of tax
Other Comprehensive (Income) Loss, Defined Benefit Plan, after Tax and Reclassification Adjustment, Attributable to Parent, Total
Document Period End Date
Document Period End Date
Statistical Measurement [Axis]
Statistical Measurement
Commitments and Contingencies Disclosure [Text Block]
Commitments and Contingencies
Operating cash outflows from operating leases
Operating Lease, Payments
Finance Lease, Right-of-Use Asset, Statement of Financial Position [Extensible Enumeration]
Interest Coverage Ratio Minimum for Covenant Compliance
Interest Coverage Ratio Minimum For Covenant Compliance
EBITDA to interest expense, minimum allowable ratio
Net income per common share - diluted
Net income per share - diluted
EPS, Net income per common share — diluted
Earnings Per Share, Diluted, Total
Product and Service [Domain]
Lease, Cost [Abstract]
Loss carryforwards
Deferred Tax Assets, Operating Loss Carryforwards
Deferred Tax Assets, Operating Loss Carryforwards, Total
Unrecognized Tax Benefits
Balance at beginning of period
Balance at end of period
SEC Schedule, 12-09, Valuation Allowances and Reserves [Domain]
SEC Schedule, 12-09, Valuation Allowances and Reserves
Contractual obligations payment due, 2026
Contractual Obligation, to be Paid, Year Three
Buildings and Improvements, Gross
Building and building improvements
Buildings and Improvements, Gross, Total
Right-of-use-assets obtained in exchange for operating lease obligations
Right-of-use-assets obtained in exchange for operating lease obligations.
Components Of Other Operating Cost And Expense General [Domain]
Components Of Other Operating Cost And Expense General [Domain]
Components Of Other Operating Cost And Expense General
Ingredients and packaging (excluding hops and malt).
Ingredients and packaging (excluding hops and malt) [Member]
Ingredients and Packaging (excluding hops and malt)
Service-Based Awards
Service Based Awards [Member]
Service-Based Awards
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Number
Exercisable at end of period
Non employee director stock option.
Non Employee Director Stock Option [Member]
Non-Employee Director
2028
Finance Lease, Liability, to be Paid, Year Five
Prepaid Advertising
Prepaid advertising, promotional and selling costs
Performance Based Stock Options
Performance Based Stock Options [Member]
Performance based stock options member
Related Party Transaction [Domain]
Related Party Transaction
Additional Paid in Capital, Common Stock
Additional paid-in capital
Additional Paid in Capital, Common Stock, Beginning Balance
Additional Paid in Capital, Common Stock, Ending Balance
Inventory, Policy [Policy Text Block]
Inventories and Provision for Excess or Expired Inventory
Pension Plan [Member]
Pension Benefit Plan
Cumulative currency translation adjustments
Accumulated Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Net of Tax
Accumulated Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Net of Tax, Ending Balance
Accumulated Other Comprehensive Income (Loss), Foreign Currency Translation Adjustment, Net of Tax, Beginning Balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding [Roll Forward]
Shares
Defined Contribution Plan, Employer Matching Contribution, Percent of Employees' Gross Pay
Employer matching contribution percentage
Discount Accrual [Member]
Discount Accrual [Member]
Discount Accrual
Repurchases and retirement of Class A common stock
Payments for Repurchase of Common Stock
Number of Class B common shares converted to Class A during the current period.
Conversion Of Class B Common Stock To Class A Common Stock Shares
Conversion from Class B to Class A (in shares)
Schedule of Earnings Per Share, Basic and Diluted, by Common Class [Line Items]
Schedule Of Earnings Per Share Basic And Diluted By Common Class [Line Items]
Schedule of Earnings Per Share, Basic and Diluted, by Common Class [Line Items]
Finite-Lived Intangible Assets, Major Class Name [Domain]
Finite-Lived Intangible Assets, Major Class Name
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period
Stock options exercised and restricted shares activities (in shares)
Exercised
Consolidation, Policy [Policy Text Block]
Principles of Consolidation
Effective Income Tax Rate Reconciliation, Other Adjustments, Percent
Other
Liabilities and Equity [Abstract]
Liabilities and Stockholders’ Equity
Schedule of Earnings Per Share, Basic, by Common Class, Including Two Class Method [Table]
Schedule Of Earnings Per Share Basic By Common Class [Table]
Purchase Commitment, Excluding Long-Term Commitment [Domain]
Purchase Commitment, Excluding Long-term Commitment
Impairment of brewery assets.
Impairment of Brewery Assets
Impairment of brewery assets
Stock Issued During Period, Value, Acquisitions
Shares issued in connection with Dogfish Head merger
Entity Address, Postal Zip Code
Entity Address, Postal Zip Code
Entity Interactive Data Current
Entity Interactive Data Current
Defined Contribution Plan, Employer Matching Contribution, Percent of Match
Employer match percentage
Selling and Marketing Expense
Advertising, promotional and selling expenses
Selling and Marketing Expense, Total
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Current Liabilities, Other
Accrued expenses and other current liabilities
Unrecognized Tax Benefits that Would Impact Effective Tax Rate
Unrecognized tax benefits that would impact the effective tax rate if recognized
Increase (Decrease) in Accounts Payable
Accounts payable
Increase (Decrease) in Accounts Payable, Total
2026
Finite-Lived Intangible Asset, Expected Amortization, Year Three
Credit Facility [Domain]
Credit Facility
Contractual obligations payment due, 2028
Contractual Obligation, to be Paid, Year Five
Exercise factor
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Exercise Factor
The suboptimal exercise factor, a factor representing the value of the underlying stock as a multiple of the exercise price of the option which, if achieved, results in exercise of the option.
Lessee, Operating Lease, Liability, Undiscounted Excess Amount
Less imputed interest
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period
Granted
Other than options granted in period
Entity Well-known Seasoned Issuer
Entity Well-known Seasoned Issuer
Business Acquisition, Pro Forma Net Income (Loss)
Net income
Beam Suntory Licensing Agreement
Beam suntory licensing agreement.
Beam Suntory Licensing Agreement [Member]
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price
Exercised
Entity Incorporation, State or Country Code
Entity Incorporation, State or Country Code
Cash and Cash Equivalents
Cash and Cash Equivalents, Policy [Policy Text Block]
Earnings Per Share, Basic [Abstract]
Net income per share for basic:
Equity Components [Axis]
Equity Components
Summary of Income Tax Contingencies [Table Text Block]
Reconciliation of Unrecognized Tax Benefits
Increase (Decrease) in Accounts Receivable
Accounts receivable
Increase (Decrease) in Other Operating Liabilities
Other liabilities
Increase (Decrease) in Other Operating Liabilities, Total
Retirement Benefits [Text Block]
Employee Retirement Plans and Post-Retirement Medical Benefits
Inventory Disclosure [Abstract]
Payments to Acquire Businesses, Gross
Business acquisition cash transferred
Cash consideration
Recent Accounting Pronouncements
Accounting Standards Update and Change in Accounting Principle [Text Block]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value
Vested
Local Phone Number
Local Phone Number
Property, Plant and Equipment [Line Items]
Property Plant And Equipment [Line Items]
Term of license agreement option to terminate
Term of license agreement option to terminate.
Term of License Agreement Option to Terminate
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Exercise Price
Exercisable at end of period
Equity impact of the conversion of Class B to Class A during the current period.
Conversion Of Class B Common Stock To Class A Common Stock Value
Conversion from Class B to Class A
Inventory obsolescence reserves
Inventory Valuation Reserves
Inventory Valuation Reserves, Ending Balance
Inventory Valuation Reserves, Beginning Balance
Current Federal Tax Expense (Benefit)
Federal
Number Of Customers Accounted For More Than Ten Percent Of Revenue
Number Of Customers Accounted For More Than Ten Percent Of Revenue
Number of individual customers represented more than ten percent of revenues
Goodwill
Goodwill as of end of period
Goodwill as of beginning of period
Goodwill
Excess of the purchase price paid over the estimated fair values of the assets and liabilities assumed
Goodwill, Total
Restricted cash
Received fair market value of payments from continuing distributors
Restricted Cash, Current
Statement of Cash Flows [Abstract]
Repurchase and retirement of Class A Common Stock (in shares)
Stock Repurchased and Retired During Period, Shares
Boston beer company 401 (k) plan.
Boston Beer Company401k Plan [Member]
Boston Beer 401 (k) Plan
Accrued Sales and Marketing, Current
Accrued Sales And Marketing Current
Advertising, promotional and selling expenses
Class of Treasury Stock [Table Text Block]
Stock Repurchases
Income Tax Authority [Domain]
Income Tax Authority
Total accumulated other comprehensive loss
Accumulated Other Comprehensive Income (Loss), Net of Tax
Accumulated other comprehensive loss
Property, Plant and Equipment, Policy [Policy Text Block]
Property, Plant and Equipment
Gross Profit
Gross profit
Gross profit
Document Annual Report
Document Annual Report
Common Stock, Par or Stated Value Per Share
Common Stock, par value
Increase (decrease) in third-party production prepayments.
Increase Decrease In Third Party Production Prepayments
Third-party production prepayments
Board Of Directors Member
Board Of Directors [Member]
Board of Directors
Less excise taxes.
Less Excise Taxes
Less excise taxes
Defined Benefit Plan, Assumptions Used Calculating Benefit Obligation, Discount Rate
Benefit obligation, discount rate
Net Income (Loss) Available to Common Stockholders, Basic [Abstract]
Allocation of net income for basic:
Interest income (expense), net
Interest Income (Expense), Nonoperating, Net
Debt Instrument, Interest Rate, Stated Percentage
Interest expense rate
Cumulative Effect, Period of Adoption [Axis]
Cumulative Effect, Period of Adoption
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition
Unrecognized compensation costs, weighted average period
Long-Lived Tangible Asset [Axis]
Long-Lived Tangible Asset
Supplemental disclosure of cash, cash equivalents and restricted cash
Supplemental Disclosure of Cash, Cash Equivalents and Restricted Cash Abstract
Supplemental disclosure of cash, cash equivalents and restricted cash.
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Weighted Average Remaining Contractual Term
Vested and expected to vest at end of period
Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Authorized
Shares reserved for issuance
Schedule of Share-Based Compensation Arrangements by Share-Based Payment Award [Table]
Schedule Of Share Based Compensation Arrangements By Share Based Payment Award [Table]
Maximum [Member]
Maximum
Samuel adams cincinnati brewery 401 k plan.
Samuel Adams Cincinnati Brewery401k Plan [Member]
Samuel Adams Cincinnati Brewery 401 (k) Plan
Retirement Plan Name [Axis]
Retirement Plan Name
Deferred tax liabilities accumulated amortization on intangible assets.
Deferred Tax Liabilities Accumulated Amortization On Intangible Assets
Intangible assets amortization
Cost of Goods and Service [Policy Text Block]
Cost of Goods Sold
Contractual obligations payment due, 2024
Contractual Obligation, to be Paid, Year One
Defined Benefit Plan, Description
Eligibility timing
Related Party Transaction [Axis]
Related Party Transaction
Third-party production prepayments
Prepaid Expense, Noncurrent, Total
Prepaid Expense, Noncurrent
Total prepaid amount
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles
Estimated fair value
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]
Organization and Basis of Presentation
APIC, Share-Based Payment Arrangement, Increase for Cost Recognition
Stock-based compensation expense
APIC, Share-based Payment Arrangement, Increase for Cost Recognition, Total
Non cash operating and financing activities.
Non Cash Operating And Financing Activities [Abstract]
Cash paid for amounts included in measurement of lease liabilities
Sale of asset [Member].
Sale Of Asset [Member]
Sale Of Asset
Change in cash and cash equivalents and restricted cash
Cash, Cash Equivalents, Restricted Cash, and Restricted Cash Equivalents, Period Increase (Decrease), Including Exchange Rate Effect
Inventory, Work in Process, Net of Reserves
Work in process
Payables and Accruals [Abstract]
Payments for (Proceeds from) Other Investing Activities
Other investing activities
General and Administrative Expense [Member]
General and administrative expenses
Intangible Assets, Gross (Excluding Goodwill)
Gross Carrying Value
Intangible Assets, Gross (Excluding Goodwill), Total
Allowance for Credit Losses
Allowances for Doubtful Account, Current [Member]
Allowances For Doubtful Account Current [Member]
Incremental Common Shares Attributable to Dilutive Effect of Share-Based Payment Arrangements
Add: effect of dilutive potential common shares Share-based awards
Incremental Common Shares Attributable to Share-based Payment Arrangements, Total
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures in Period
Cancelled/Forfeited
Document Financial Statement Error Correction [Flag]
Document Financial Statement Error Correction [Flag]
Schedule of Inventory, Current [Table Text Block]
Components of Inventories
City Area Code
City Area Code
Deferred State and Local Income Tax Expense (Benefit)
State
Inventory, Net
Inventories
Total current inventory
Postemployment Benefits [Abstract]
Net Cash Provided by (Used in) Operating Activities [Abstract]
Cash flows provided by operating activities:
Payments Of Interest Expenses On Borrowings.
Payments Of Interest Expenses On Borrowings
Payments of interest expenses on borrowings
Organization And Summary Of Significant Accounting Policies [Table]
Organization And Summary Of Significant Accounting Policies [Table]
Organization And Summary Of Significant Accounting Policies [Table]
Document Information [Line Items]
Document Information [Line Items]
Quarterly Financial Information [Table Text Block]
Quarterly Results
Weighted Average Number of Shares Outstanding, Basic [Abstract]
Weighted average number of shares for basic:
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment
Less accumulated depreciation
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Total
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Beginning Balance
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment, Ending Balance
General and Administrative Expense
General and administrative expenses
General and Administrative Expense, Total
Weighted Average Number of Shares Outstanding, Basic
Weighted-average number of common shares - basic
Common shares, As reported - basic
Weighted Average Number of Shares Outstanding, Basic, Total
Prepaid Taxes
Prepaid taxes
Change in purchase of property, plant and equipment in accounts payable and accrued expenses.
Change In Purchase Of Property Plant And Equipment In Accounts Payable And Accrued Expenses
Change in purchase of property, plant and equipment in accounts payable and accrued expenses
Total third-party production prepayments
Third Party Production Prepayments
Third party production prepayments.
Total third-party production prepayments
Net Cash Provided by (Used in) Financing Activities [Abstract]
Cash flows (used in) provided by financing activities:
Market Risk Benefit [Abstract]
SEC Schedule, 12-09, Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]
Valuation and Qualifying Accounts
Defined benefit plan first eligible contributions by employer.
Defined Benefit Plan First Eligible Contributions By Employer
Contribution percentage by the company
Annual volume growth rate increase (decline).
Annual Volume Growth Rate Increase (Decline)
Annual volume growth rate percentage
Statement [Table]
Statement [Table]
Schedule of Related Party Transactions, by Related Party [Table]
Schedule Of Related Party Transactions By Related Party [Table]
Finance lease abstract.
Finance Lease Abstract [Abstract]
Finance lease cost:
Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]
Weighted Average Assumptions used to Estimate Fair Value of Stock Options
Increase (Decrease) in Contract with Customer, Liability
Decrease in refundable deposits for lost kegs and pallets
Service-Based Stock Options
Service Based Stock Options [Member]
Service-based stock options.
Schedule Of Finite and Indefinite Lived Intangible Assets Excluding Goodwill.
Schedule Of Finite And Indefinite Lived Intangible Assets Excluding Goodwill Table [Text Block]
Schedule of intangible assets
Document Fiscal Period Focus
Document Fiscal Period Focus
Lessee, Operating Lease, Liability, to be Paid
Total payments due
Total lease payments
Shares held under escrow deposit.
Shares Held Under Escrow Deposit
Shares held under escrow deposit
Quarterly Financial Information [Line Items]
Quarterly Financial Information [Line Items]
Quarterly Financial Information [Line Items]
Defined Benefit Plan, Assumptions Used Calculating Benefit Obligation, Rate of Compensation Increase
Benefit obligation, rate of compensation increase
Related Party Transactions Disclosure [Text Block]
Related Party Transactions
2025
Lessee, Operating Lease, Liability, to be Paid, Year Two
Statement [Line Items]
Statement [Line Items]
Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net
Net assets acquired
Other Cost of Operating Revenue
Reduction in revenue related to advertising, promotional and selling expenses
Hops.
Hops [Member]
Hops
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount
Antidilutive securities excluded from computation of earnings per share
Defined Benefit Plan, Net Periodic Benefit Cost (Credit), Gain (Loss) Due to Settlement
Expenses on termination of defined benefit plan
Machinery and Equipment [Member]
Machinery and Plant Equipment
Equipment and machinery
Subsequent Event [Line Items]
Recorded Unconditional Purchase Obligation
Purchase commitments
Recorded Unconditional Purchase Obligation, Total
Additional payment for accessing facility
Additional Payment For Accessing Facility
Additional payment for accessing facility.
Asset Class [Domain]
Asset Class
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]
Significant Components of Company's Deferred Tax Assets and Liabilities
Accounts Receivable, after Allowance for Credit Loss, Current
Accounts receivable
Accounts Receivable, after Allowance for Credit Loss, Current, Total
Fiscal Period, Policy [Policy Text Block]
Fiscal Year
Cumulative Effect, Period of Adoption [Domain]
Cumulative Effect, Period of Adoption
Common Stock [Member]
Common Stock
Debt Instrument [Line Items]
Debt Instrument [Line Items]
Adjustments, Noncash Items, to Reconcile Net Income (Loss) to Cash Provided by (Used in) Operating Activities [Abstract]
Adjustments to reconcile net income to net cash provided by operating activities:
Construction in Progress, Gross
Assets under construction
2028
Shortfall fees expected to be incurred in fifth year.
Shortfall Fees Expected To Be Incurred In Fifth Year
Unrecognized Tax Benefits, Reduction Resulting from Lapse of Applicable Statute of Limitations
Decreases related to lapse of statute of limitations
Schedule of valuation and qualifying accounts disclosure.
Schedule Of Valuation And Qualifying Accounts Disclosure Table [Text Block]
Summary of Valuation and Qualifying Accounts
Cash and Cash Equivalents, at Carrying Value
Cash and cash equivalents
Cash and Cash Equivalents, at Carrying Value, Total
Cash and Cash Equivalents, at Carrying Value, Beginning Balance
Cash and Cash Equivalents, at Carrying Value, Ending Balance
Repurchase of Class A Common Stock
Stock Repurchased During Period, Value
Unusual Risk or Uncertainty [Line Items]
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block]
Stock-Based Compensation Expense Included in Operating Expenses
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Intrinsic Value
Exercisable at end of period
Entity Common Stock, Shares Outstanding
Entity Common Stock, Shares Outstanding
Fair Value of Financial Instruments, Policy [Policy Text Block]
Financial Instruments and Fair Value of Financial Instruments
Sales to retail locations as a percentage of total sales
Retail Sales Percentage of Total Sales
Retail sales percentage of total sales.
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Property, Plant, and Equipment
Property, plant and equipment
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Property, Plant, and Equipment, Total
Jim Beam
Jim Beam Brands Co.
Jim Beam Brands Co [Member]
ASU 2016-13
Accrued commitments for inventory at vendor locations
Deferred Tax Assets Accrued Commitments for Inventory
Deferred tax assets accrued commitments for inventory.
Cover
Cover [Abstract]
Long-Term Purchase Commitment, Category of Item Purchased [Domain]
Long-term Purchase Commitment, Category of Item Purchased
Nonrecurring Adjustment [Axis]
Nonrecurring Adjustment
Current Income Tax Expense (Benefit), Continuing Operations [Abstract]
Current:
Document Fiscal Year Focus
Document Fiscal Year Focus
Finance Lease, Right-of-Use Asset, before Accumulated Amortization
Finance Lease, Gross value
Comprehensive Income (Loss) Note [Text Block]
Accumulated Other Comprehensive Loss
Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued
Accrued interest and penalties
Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued, Total
Income tax (payments) refunds, net
Income Taxes Paid, Net
Income Taxes Paid, Net, Total
Prepaid expenses and other assets.
Prepaid Expenses And Other Assets Disclosure [Text Block]
Prepaid Expenses and Other Current Assets
Accumulated Other Comprehensive Income (Loss), Net of Tax [Abstract]
Non-cash financing activity - accrued excise taxes on share repurchases
Non-cash Financing Activity For Accrual Of Excise Tax On Share Repurchases
Non-cash financing activity for accrual of excise tax on share repurchases.
Income Taxes Receivable, Current
Income tax receivable
Patagonia
Patagonia Provisions, Inc [Member]
Patagonia Provisions, Inc.
Accrued expenses and other current liabilities.
Accrued Expenses And Other Current Liabilities [Member]
Accrued Expenses And Other Current Liabilities [Member]
Provision for stale beer.
Provision For Stale Beer
Provision for stale beer
Share-Based Payment Arrangement [Policy Text Block]
Stock-Based Compensation
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value
Granted
Weighted average fair value of stock awards
Other Comprehensive (Income) Loss, Defined Benefit Plan, after Reclassification Adjustment, Tax, Attributable to Parent
Defined benefit plans liability adjustment, tax
Other Comprehensive (Income) Loss, Defined Benefit Plan, after Reclassification Adjustment, Tax, Attributable to Parent, Total
Share-Based Payment Arrangement, Recognized Amount [Abstract]
Security Exchange Name
Security Exchange Name
Accounts Receivable and Allowance for Credit Losses
Accounts Receivable [Policy Text Block]
Total other comprehensive income (loss), net of tax
Other Comprehensive Income (Loss), Net of Tax, Portion Attributable to Parent
New Accounting Pronouncements, Policy [Policy Text Block]
Accounting Pronouncements Recently Adopted
Right-of-use assets
Deferred tax liabilities right of use assets.
Deferred Tax Liabilities Right Of Use Assets
Customer Relationships [Member]
Customer Relationships
Property, plant and equipment, gross
Property, Plant and Equipment, Gross
Property, Plant and Equipment, Gross, Beginning Balance
Property, Plant and Equipment, Gross, Ending Balance
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested, Number of Shares
Option vested, number of shares
Vested, Number of Shares
Contract term costs write off
Contract Term Costs
Contract term costs.
Current State and Local Tax Expense (Benefit)
State
Defined Benefit Plans and Other Postretirement Benefit Plans Disclosures [Table]
Defined Benefit Plans And Other Postretirement Benefit Plans Disclosures [Table]
SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction
Amounts Charged Against Reserves
Related party transaction, other expenses from transactions with related party
Related Party Transaction Other Expenses from Transactions with Related Party
Related party transaction other expenses from transactions with related party.
Marketing and Advertising Expense
Advertising and sales promotional expenditures
Marketing and Advertising Expense, Total
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price
Cancelled/Forfeited
Business Acquisition, Acquiree [Domain]
Business Acquisition, Acquiree
Share-Based Payment Arrangement, Restricted Stock and Restricted Stock Unit, Activity [Table Text Block]
Summary of Vesting Activities of Shares Issued Under Investment Share Program and Restricted Stock Awards
Allowances for Sales Return [Member]
Allowances For Sales Return [Member]
Stale Beer Reserve
Commitments and Contingencies Disclosure [Table]
Commitments And Contingencies Disclosure [Table]
Commitments And Contingencies Disclosure [Table]
2024
Finance Lease, Liability, to be Paid, Year One
Stock Issued During Period, Value, Stock Options Exercised
Stock options exercised and restricted shares activities
Entity Emerging Growth Company
Entity Emerging Growth Company
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period, Intrinsic Value
Aggregate intrinsic value of stock options exercised in period
Restricted Cash and Cash Equivalents Items [Line Items]
Amendment Flag
Amendment Flag
Inventory, Noncurrent
Long term inventory
Inventory, Noncurrent, Total
Transition of distributor networks
Transition of Distributor Networks
Transition of distributor networks.
Schedule Of Property Plant And Equipment Useful Life Table [Text Block]
Schedule Of Property Plant And Equipment Useful Life Table [Text Block]
Estimated Useful Lives
Sales to foreign distributors as a percentage of total sales
International Sales Percentage of Total Sales
International Sales Percentage of total sales.
Deduction relating to excess stock-based compensation
Effective Income Tax Rate Reconciliation, Deduction relating to excess stock-based compensation
Effective Income Tax Rate Reconciliation, Deduction relating to excess stock-based compensation
Percentage of brews and packages
Percentage Of Brews And Packages
Percentage of brews and packages.
Barley, wheat and malt.
Barley Wheat And Malt [Member]
Barley, Wheat and Malt
Operating Leases Current Liabilities Abstract
Operating Leases Current Liabilities [Abstract]
Current
Accounting Standards Update [Domain]
Accounting Standards Update
Supplier [Axis]
Supplier
Finance Lease, Right-of-Use Asset, Amortization
Amortization of right-of-use asset
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]
Schedule of amortization expense
Deferred Tax Liabilities, Gross [Abstract]
Deferred tax liabilities:
Category of Item Purchased [Axis]
Category of Item Purchased
Line of credit borrowings
Proceeds from Lines of Credit
Proceeds from Line of Credit
Proceeds from Lines of Credit, Total
Leases [Abstract]
Thereafter
Thereafter
Finite-Lived Intangible Asset, Expected Amortization, after Year Five
Variable Rate [Domain]
Variable Rate
Entity File Number
Entity File Number
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Noncurrent Liabilities, Other
Other liabilities
Line of Credit Facility, Expiration Date
Line of credit, expiration date
Share based compensation arrangement by share based payment award participants payment description.
Share Based Compensation Arrangement By Share Based Payment Award Participants Payment Description
Share based compensation arrangement by share based payment award participants payment description
Payments for proprietary ingredients, shipment of beverages and marketing services.
Payments for Proprietary Ingredients, Shipment of Beverages and Marketing Services
Payments for proprietary ingredients, shipment of beverages and marketing services
Contractual obligations payment due, 2025
Contractual Obligation, to be Paid, Year Two
Finite-Lived Intangible Assets, Fair Value Disclosure
Estimated fair value
Deferred Tax Assets, Gross
Total deferred tax assets
Goodwill and Intangible Assets Disclosure [Abstract]
Finance Lease, Weighted Average Discount Rate, Percent
Finance Lease, Weighted Average Discount Rate, Percent
NonUnion Employees
Nonunion Employees [Member]
Non-Union Plans
Total cash, cash equivalents and restricted cash shown in the statements of cash flows
Cash, Cash Equivalents, Restricted Cash, and Restricted Cash Equivalents
Cash and cash equivalents and restricted cash at beginning of period
Cash and cash equivalents and restricted cash at end of period
Number Of Customers Accounted For More Than Ten Percent Of Accounts Receivable
Number Of Customers Accounted For More Than Ten Percent Of Accounts Receivable
Number of individual customer accounted for more than ten percent of account receivable balance
Inventories [Abstract]
Inventories [Abstract].
Share-Based Payment Arrangement [Abstract]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Liabilities
Total liabilities assumed
Company Sponsored Pension Plans
Company Sponsored Pension Plans [Member]
Company Sponsored Pension Plans
Accounts Payable, Current
Accounts payable
Accounts Payable, Current, Total
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value
Non-vested at end of period
Non-vested at beginning of period
Deferred Tax Assets, Valuation Allowance
Valuation allowance
Deferred Tax Assets, Valuation Allowance, Total
Deferred tax valuation allowance
Operating Expenses
Total operating expenses
Business Acquisition, Equity Interest Issued or Issuable, Value Assigned
Business acquisition value of shares issued
Nominal value of equity issued
Auditor Location
Customer Transactions
Customer Transactions Policy [Text Block]
Refundable Deposits on Kegs and Pallets
Accrued Liabilities and Other Liabilities
Accrued expenses and other current liabilities
Total accrued expenses and other current liabilities
Entity Small Business
Entity Small Business
Entity Shell Company
Entity Shell Company
Number of Operating Segments
Title of Individual [Axis]
Title of Individual
Thereafter
Shortfall Fees Expected To Be Incurred After Fifth Year
Shortfall fees expected to be incurred after fifth year.
Description of return of goods from distributors.
Description of Return of goods from Distributors
Licensing Agreements
Licensing agreements disclosure.
Licensing Agreements Disclosure [Text Block]
Customers [Member]
Customers [Member]
Customers programs and incentives
Business Acquisition, Transaction Costs
Business combination non-reoccurring transaction fees
Computer Equipment [Member]
Computer Software and Equipment
Earnings Per Share [Text Block]
Net Income per Share
Entity Address, Address Line One
Entity Address, Address Line One
Contractual Obligation
Contractual obligations payment due, total
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill
Other intangible assets
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets, Other than Goodwill, Total
Undistributed Earnings (Loss) Allocated to Participating Securities, Basic
Allocation of net income for basic unvested participating shares
Undistributed Earnings (Loss) Allocated to Participating Securities, Basic, Total
Restricted cash
Restricted Cash
Restricted Cash, Total
Payments for Capital Improvements
Payments for capital improvements
Impairment expense related to cancelled projects
Impairment expenses related to cancelled projects
Impairment of Ongoing Project
Stock repurchase program, cumulative shares repurchased, value.
Stock Repurchase Program Cumulative Shares Repurchased Value
Repurchased at end of period
Repurchased at beginning balance
Repurchased of value
Line of Credit Facility, Commitment Fee Percentage
Commitment fee
Percentage of brews and packages across various locations
Percentage Of Brews and Packages Across Various Locations
Percentage Of Brews and Packages Across Various Locations
Subsequent Event Type [Domain]
Increase decrease in inventory obsolescence reserves.
Increase Decrease In Inventory Obsolescence Reserves
Incremental (reduction) in inventory obsolescence reserves
Income Statement Location [Axis]
Income Statement Location
Variable Lease, Cost
Variable lease costs not included in liability
Dilutive Securities, Effect on Basic Earnings Per Share, Dilutive Convertible Securities
Earnings to Common Shareholders, Class B Common Stock
Deferred Tax Assets, Inventory
Inventory
Provision for amounts owed to third-parties under non-cancellable purchase orders
Provision for amounts owed to third-parties under non-cancellable purchase orders.
Provision for Amounts Owed to Third-parties under Non-cancellable Purchase Orders
Deferred Tax Assets, Tax Deferred Expense, Reserves and Accruals, Accrued Liabilities
Accrued expenses
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate
Expected dividends
Long-Term Debt, Type [Axis]
Long-term Debt, Type
Net Income (Loss), Including Portion Attributable to Noncontrolling Interest
Net income
Impact of ASU 2018-02
Net Income (Loss), Including Portion Attributable to Noncontrolling Interest, Total
2028
Lessee, Operating Lease, Liability, to be Paid, Year Five
Prepaid Insurance
Prepaid insurance
Collaborative Arrangement and Arrangement Other than Collaborative [Table]
Unusual Risk or Uncertainty [Table]
Right-of-Use Asset Obtained in Exchange for Finance Lease Liability
Right-of-use-assets obtained in exchange for finance lease obligations
Inventory on hand
Inventory current and non-current, net.
Inventory Current And Noncurrent Net
Total inventory
Depreciation, Depletion and Amortization
Depreciation and amortization
Depreciation, Depletion and Amortization, Total
Product and Service [Axis]
Title of 12(b) Security
Title of 12(b) Security
Finite-Lived Intangible Assets, Accumulated Amortization
Accumulated Amortization
Share-based Compensation Arrangement by Share-based Payment Award, Options, Aggregate Intrinsic Value [Abstract]
Share Based Compensation Arrangement By Share Based Payment Award Options Aggregate Intrinsic Value [Abstract]
Aggregate Intrinsic Value
Restricted stock units and investment shares
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Restricted Stock Units And Investment Shares
Share based compensation arrangement by share based payment award fair value assumptions restricted stock units and investment shares.
Purpose of buying packaging equipment
Purpose Of Buying Packaging Equipment
Purpose of buying packaging equipment
Number of Defined Benefit Pension Plans
Number Of Defined Benefit Pension Plans
Number of retirement plans
Finance lease cost.
Finance Lease Cost
Total finance lease cost
Prime Rate [Member]
Alternative Prime Rate
Unvested Shares [Member].
Unvested Shares [Member]
Unvested participating shares
Annual repayment limits, Thereafter
Annual repayment limits to be paid, After Third Year
Annual repayment limits to be paid, after third year.
Earnings Per Share Disclosure [Table]
Earnings Per Share Disclosure [Table]
Earnings Per Share Disclosure [Table]
Money Market Funds, at Carrying Value
Money market fund
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Other Noncurrent Assets
Other assets
Accounting Standards Update [Axis]
Accounting Standards Update
Income Tax Return, Examination Period
Income Tax Return Examination Period
Income tax return examination period
Quarterly Financial Information Disclosure [Abstract]
Other income (expense):
Other Nonoperating Income (Expense) [Abstract]
Operating Leases Liabilities Non Current Abstract
Operating Leases Liabilities Non Current [Abstract]
Non-current
Trademarks [Member]
Trademarks
Net Cash Provided by (Used in) Investing Activities [Abstract]
Cash flows used in investing activities:
State and Local Jurisdiction [Member]
State and Local Jurisdiction
Line of credit
Long-Term Line of Credit
Credit facility, borrowing outstanding
Long-term Line of Credit, Total
Goodwill, Impairment Loss
Impairment of goodwill
Segment Reporting, Policy [Policy Text Block]
Segment Reporting
Long-Lived Tangible Asset [Domain]
Long-Lived Tangible Asset
Schedule of Allocation of Plan Assets [Table Text Block]
Local 1199 Plan's Weighted-Average Asset Allocations
Subsequent Event [Table]
Restricted Cash
Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]
Increase (Decrease) in Inventories
Inventories
Increase (Decrease) in Inventories, Total
Purchase Obligation
Purchase commitments outstanding
Purchase Obligation, Total
Employee tenure requirement to participate in plan.
Share Based Compensation Arrangement By Share Based Payment Award Required Tenure For Participation In Plan
Requirement tenure of employee for investment share program, purchase shares at discount
Schedule of gross value and accumulated depreciation of right of use assets.
Schedule Of Gross Value And Accumulated Depreciation Of Right Of Use Assets
Schedule of gross value and accumulated depreciation of right of use assets
Defined Contribution Plan, Employer Discretionary Contribution Amount
Contributions Plan
Change in unrecognized tax benefits (including interest and penalty)
Effective Income Tax Rate Reconciliation Change In Unrecognized Tax Benefits
Effective income tax rate reconciliation change in unrecognized tax benefits.
Annual repayment limits in 2026
Annual Repayment Limits To Be Paid, In Third Year
Annual repayment limits to be paid, in third year.
Leases
Lessee Operating And Finance Leases Disclosure [Text Block]
Lessee operating and finance leases.
Minimum Number of Employee Working Hours Required to be Eligible to Participate in 401(k) Plan
Minimum Number Of Employee Working Hours Required To Be Eligible To Participate In Four Zero One K Plan
Time required for eligibility
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term
Exercisable at end of period
Accrued Deposits, Current
Accrued Deposits Current
Accrued deposits
Stock repurchase program, remaining authorized pepurchase amount
Stock Repurchase Program, Remaining Authorized Repurchase Amount
Common Stock, Shares, Outstanding
Common Stock, shares outstanding
Common Stock, Shares, Outstanding, Beginning Balance
Common Stock, Shares, Outstanding, Ending Balance
Number of shares authorized to be repurchased
Stock Repurchase Program, Number of Shares Authorized to be Repurchased
Risk-free interest rate
Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate
Share-Based Payment Arrangement [Text Block]
Common Stock and Share-Based Compensation
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value
Forfeited
Selling Expense
Shipping costs
Amounts paid to distributors
Payments to Customers
Payments to customers.
Income Tax Rate Adjustment
Income Tax Rate Adjustment [Member]
Income Tax Rate Adjustment
Share based compensation arrangement by share based payment award, fair value assumptions, estimated forfeiture rate.
Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions Estimated Forfeiture Rate
Estimated forfeiture rate for equity awards that do not vest on January 1st
Contractual Obligation, Fiscal Year Maturity [Abstract]
Retirement Plan Type [Axis]
Retirement Plan Type
Share-Based Compensation Arrangement by Share-Based Payment Award, Discount from Market Price, Purchase Date
Discount from current market value
Income Statement Location [Domain]
Income Statement Location
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price
Granted
Inventory on hand in excess over fair value market.
Inventory on Hand in Excess Over Fair Value Market
Excess over fair market value
Document Type
Document Type
Line of Credit [Member]
Line of Credit
Debt Instrument Interest Coverage Ratio
Debt Instrument Interest Coverage Ratio
EBITDA to interest expense ratio
Line of Credit Facility, Current Borrowing Capacity
Line of credit, current borrowing capacity
Net Cash Provided by (Used in) Investing Activities
Net cash used in investing activities
Sales to domestic distributors as a percentage of total sales
Domestic Sales Percentage of Total Sales
Domestic sales percentage of total sales.
Purchase Commitment, Excluding Long-Term Commitment [Axis]
Purchase Commitment, Excluding Long-term Commitment
Share-Based Payment Arrangement [Member]
Employee Stock Compensation Plan
Share-based compensation arrangements by share based payment award.
Share Based Compensation Arrangements By Share Based Payment Award [Domain]
Share Based Compensation Arrangements By Share Based Payment Award
Counterparty Name [Domain]
Goodwill and Intangible Assets Disclosure [Text Block]
Goodwill and Intangible Assets
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested, Weighted Average Grant Date Fair Value
Option vested, weighted average fair value
Vested
Long-Term Purchase Commitment [Line Items]
Long-term Purchase Commitment [Line Items]
Net Income (Loss) Available to Common Stockholders, Basic
Allocation of net income for basic common stock
Earnings to Common Shareholders, As reported - basic
Net Income (Loss) Available to Common Stockholders, Basic, Total
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeited in Period
Forfeited
Property, Plant and Equipment [Member]
Property, Plant and Equipment
Property, Plant and Equipment [Member]
Net Cash Provided by (Used in) Financing Activities
Net cash (used in) provided by financing activities
Entity Filer Category
Entity Filer Category
Business combination fair value.
Business Combination Fair Value
Estimated total purchase price
Expired
Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Expirations in Period, Weighted Average Exercise Price
Hard Seltzer
Hard seltzer product.
Hard Seltzer Product [Member]
Balance Sheet Location [Domain]
Balance Sheet Location
Operating Lease, Impairment Loss
Impairment charges on right-of use assets
Schedule of prepaid expenses and other current assets.
Schedule Of Prepaid Expenses And Other Current Assets [Text Block]
Summary of Prepaid Expenses and Other Current Assets
Variable Rate [Axis]
Variable Rate
Trade Names [Member]
Trademarks
Asset Class [Axis]
Asset Class
Total other income (expense), net
Nonoperating Income (Expense)
Tax credit carryforwards
Deferred Tax Assets, Tax Credit Carryforwards
Deferred Tax Assets, Tax Credit Carryforwards, Total
Liabilities
Total liabilities
Pepsi Licensing Agreement
Pepsi licensing agreement.
Pepsi Licensing Agreement [Member]
Property, Plant and Equipment [Table]
Schedule Of Property Plant And Equipment [Table]
Payment on loan and security agreement
Payment On Loan And Security Agreement
Payment on loan and security agreement
Machinery and Equipment, Gross
Machinery and plant equipment
Machinery and Equipment, Gross, Total
Finite-Lived Intangible Asset, Useful Life
Estimated Useful Life
Useful life of finite lived intangibles
Kegs [Member]
Kegs [Member]
Kegs
Accumulated Other Comprehensive Income (Loss) [Table]
Accumulated Other Comprehensive Income Loss [Table]
Asset Impairment Charges, Total
Impairment of intangible assets
Asset Impairment Charges
Impairment of assets
Third party contract termination costs.
Third Party Contract Termination Costs
Third party contract termination costs
Equity, Attributable to Parent
Balance
Balance
Total stockholders’ equity
Acquired Finite-Lived Intangible Assets, Weighted Average Useful Life
Estimated use full life
Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate [Member]
SOFR
Group four.
Group Four [Member]
Company's match for the first 3% of the eligible participants contribute
Documents Incorporated by Reference [Text Block]
Documents Incorporated by Reference
Intangible Assets, Net (Excluding Goodwill)
Net Book Value
Intangible assets
Intangible carrying value
Total shortfall fees expected to be incurred
Expected shortfall fees
Shortfall fees expected to be incurred.
Shortfall Fees Expected To Be Incurred
Net Income
Net income
Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Percent
State income taxes, net of federal benefit
Facility Closing [Member]
Third-party Production Facilities
Finance Lease, Liability, to be Paid, Fiscal Year Maturity [Abstract]
Finance Lease Liabilities, Payments, Due
Income Allocated To Equity Instruments Other Than Option, Nonvested
Income Allocated To Equity Instruments Other Than Option Nonvested
Earnings to Common Shareholders, Net effect of unvested participating shares
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Deferred Tax Liabilities
Deferred income taxes
Deferred tax liabilities assumed
Statement of Financial Position [Abstract]
Right Of Use Assets Abstract
Right Of Use Assets [Abstract]
Right-of-use assets
Weighted Average Number of Shares Outstanding, Diluted
Weighted-average number of common shares - diluted
Common Shares, Net income per common share — diluted
Common Shares, Net income per common share - diluted
Defined Benefit Plan, Accumulated Benefit Obligation
Benefit obligation at end of fiscal year
Contractual Obligation, to be Paid, after Year Five
Thereafter
Other Comprehensive (Income) Loss, Defined Benefit Plan, before Reclassification Adjustment, Tax
Deferred pension and other post-retirement benefit costs, taxes
Other Comprehensive (Income) Loss, Defined Benefit Plan, before Reclassification Adjustment, Tax, Total
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]
Reconciliations to Statutory Rates
Credit Facility [Axis]
Credit Facility
Operating Lease, Right-of-Use Asset, Periodic Reduction
Amortization of right-of-use assets
Effective Income Tax Rate Reconciliation, Percent
Effective Income Tax Rate Reconciliation, Percent, Total
Deferred Federal Income Tax Expense (Benefit)
Federal
Patagonia Licensing Agreement
Patagonia Licensing Agreement [Member]
Patagonia licensing agreement.
Defined Benefit Plan Coverage Percentage
Defined Benefit Plan Coverage Percentage
Percentage paid for coverage
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information [Axis]
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information [Axis]
Defined Benefit Plans And Other Postretirement Benefit Plans Additional Information
Schedule of Accounts Payable and Accrued Liabilities [Table Text Block]
Summary of Accrued Expenses and Other Current Liabilities
Operating Lease, Weighted Average Remaining Lease Term
Lease Weighted Average Remaining Lease Term
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent
Voluntary contributions of annual compensation
Accumulated Depreciation, Depletion and Amortization, Property, Plant and Equipment, Period Increase (Decrease)
Decrease in property, plant and equipment related accumulated depreciation
Accumulated Depreciation, Depletion and Amortization, Property Plant and Equipment, Period Increase (Decrease), Total
Use of Estimates, Policy [Policy Text Block]
Use of Estimates
Income Tax Disclosure [Text Block]
Income Taxes
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Assets
Total assets acquired
Slowdown of the Hard Seltzer Market Impact
Market risk benefit.
Market Risk Benefit [Text Block]
Deferred Tax Assets, Net [Abstract]
Deferred tax assets:
Lease Liabilities Abstract
Lease Liabilities [Abstract]
Lease Liabilities
Income Taxes [Table]
Income Taxes [Table]
Income Taxes [Table]
Amounts owed for sale of equipment.
Amounts owed For Sale Of Equipment
Weighted average exercise price
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price
Outstanding at end of period
Outstanding at beginning of period
SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items]
Valuation And Qualifying Accounts Disclosure [Line Items]
2024
Shortfall fees expected to be incurred next twelve months.
Shortfall Fees Expected To Be Incurred Next Twelve Months
Leasehold Improvements [Member]
Leasehold Improvements
Income Tax Authority [Axis]
Income Tax Authority
Fair Value Disclosures [Abstract]
Current Income Tax Expense (Benefit)
Total current
Furniture and Fixtures, Gross
Office equipment and furniture
2026
Finance Lease, Liability, to be Paid, Year Three
Payments to Acquire Property, Plant, and Equipment
Purchases of property, plant and equipment
Payments to Acquire Property, Plant, and Equipment, Total
Other Comprehensive (Income) Loss, Defined Benefit Plan, Reclassification Adjustment from AOCI, Tax
Amortization of Deferred benefit costs, tax
Other Comprehensive (Income) Loss, Defined Benefit Plan, Reclassification Adjustment from AOCI, Tax, Total
Type of Restructuring [Domain]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period
Vested
Restricted Common Class A [Member]
Restricted Common Class A [Member]
Restricted Common Class A
Employee wages, benefits, and reimbursements
Employee-related Liabilities, Current
Employee-related Liabilities, Current, Total
Business Acquisition [Axis]
Business Acquisition
Deferred Revenue, Current
Deferred Revenue, Current
Deferred revenue
Deferred Revenue, Current, Total
Revenue from contracts with customers net of tax.
Revenue From Contracts With Customers Net Of Tax
One time effect of adoption of ASU 2014-09, Revenue from Contracts with Customers, tax
Income Tax Disclosure [Abstract]
Finite-Lived Intangible Assets by Major Class [Axis]
Finite-Lived Intangible Assets by Major Class
Defined Benefit Plan, Funded (Unfunded) Status of Plan
Unfunded Status
Unfunded projected pension benefits