UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-Q


[ X ]           QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
                   OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended      June 28, 1997

OR

[ ]            TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                   OF THE SECURITIES AND EXCHANGE ACT OF 1934

              For the transition period from ..........to..........

                         Commission file number: 1-14092

                          THE BOSTON BEER COMPANY, INC.
             (Exact name of registrant as specified in its charter)

MASSACHUSETTS                                                   04-3284048
(State or other jurisdiction of incorporation                (I.R.S. Employer
     or organization)                                       Identification No.)

                   75 Arlington Street, Boston, Massachusetts
                    (Address of principal executive offices)
                                      02116
                                   (Zip Code)

                                 (617) 368-5000
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes X No

Number of shares outstanding of each of the issuer's classes of common stock, as
of July 31, 1997:

       Class A Common Stock, $.01 par value               16,310,179
       Class B Common Stock, $.01 par value                4,107,355
       (Title of each class)                            (Number of shares)


                          THE BOSTON BEER COMPANY, INC.
                                    FORM 10-Q

                                QUARTERLY REPORT
                                  JUNE 28, 1997

                                TABLE OF CONTENTS
PART I.  FINANCIAL INFORMATION                                        PAGE

         Item 1.  Consolidated Financial Statements

                  Consolidated Balance Sheets
                  June 28, 1997 and December 28, 1996                   3

                  Consolidated Statements of Operations for the
                  Three and Six Months Ended June 28, 1997 and
                  June 29, 1996                                         4

                  Consolidated Statements of Cash Flows for the
                  Six Months Ended June 28, 1997 and
                  June 29, 1996                                         5

                  Notes to Consolidated Financial Statements          6-8

         Item 2.  Management's Discussion and Analysis of
                  Financial Condition and Results of Operations      9-12

PART II. OTHER INFORMATION

         Item 1.  Legal Proceedings                                    13

         Item 2.  Changes in Securities                                13

         Item 3.  Defaults Upon Senior Securities                      13

         Item 4.  Submission of Matters to a Vote of
                  Security Holders                                  13-14

         Item 5.  Other Information                                    14

         Item 6.  Exhibits and Reports on Form 8-K                  14-42

SIGNATURES                                                             43

                          THE BOSTON BEER COMPANY, INC.
                           CONSOLIDATED BALANCE SHEETS
                        (in thousands, except share data)
                                   (unaudited)

                                                June 28,          December 28,
                                                  1997                1996
                                          -----------------   -----------------

ASSETS
     Current Assets:

              Cash and cash equivalents             $-              $5,060
              Short term investments            36,322              35,926
              Accounts receivable               23,554              18,109
              Allowance for doubtful accounts   (1,992)             (1,930)
              Inventories                       16,192              13,002
              Prepaid expenses                   1,069                 674
              Deferred income taxes              2,968               2,968
              Other current assets               1,552               3,882
                                          -----------------   -----------------
                  Total current assets          79,665              77,691

              Restricted investments               627                 611
              Equipment and leasehold 
               improvements, at cost            32,618              21,043
              Accumulated depreciation          (8,399)             (6,412)
              Deferred income taxes                151                 151
              Other assets                       3,403               3,469
                  Total assets                $108,065             $96,553
                                          =================   =================

LIABILITIES AND STOCKHOLDERS' EQUITY

     Current Liabilities:
              Accounts payable                 $12,611             $17,783
              Line of credit                    13,061                   -
              Accrued expenses                  12,431              12,064
              Current maturities of 
               long-term debt                    1,875                  75
                                          -----------------   -----------------
               Total current liabilities        39,978              29,922

    Long-term debt, less current maturities          -               1,800

              Commitments and Contingencies          -                   -
     Stockholders' Equity:

      Class A Common Stock, $.01 par value;
       20,300,000 shares authorized;  16,301,848 
       and 15,972,058 issued and outstanding as
       of June 28, 1997 and December 28, 1996, 
       respectively                                163                 160
      Class B Common Stock, $.01 par value;
       4,200,000 shares authorized; 4,107,355
       issued and outstanding as of June 28, 
       1997 and December 28, 1996                   41                  41
      Additional paid-in-capital                56,013              55,391
      Unearned compensation                       (271)               (363)
      Unrealized loss on investments 
       in marketable securities                   (850)               (442)
      Unrealized (loss) gain on forward 
       exchange contract                           (37)                  31
      Retained earnings                          13,028              10,013
      Total stockholders' equity                 68,087              64,831
                                          -----------------   -----------------
      Total liabilities and 
       stockholders' equity                    $108,065             $96,553
                                          =================   =================

     The accompanying notes are an integral part of the financial statements

                          THE BOSTON BEER COMPANY, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      (in thousands, except per share data)
                                   (unaudited)

Three months ended ----------------------------------------------------------------- June 28, June 29, June 28, June 29, 1997 1996 1997 1996 ------------ ------------- ------------- ------------- Sales $57,158 $60,583 $103,957 $108,859 Less excise taxes 7,320 6,512 12,264 11,659 ------------ ------------- ------------- ------------- Net sales 49,838 54,071 91,693 97,200 Cost of sales 24,671 27,065 46,578 48,930 ------------ ------------- ------------- ------------- Gross profit 25,167 27,006 45,115 48,270 Operating expenses: Advertising, promotional and selling expenses 19,829 20,340 34,387 34,370 General and administrative expenses 3,097 2,867 6,027 5,849 Total operating expenses 22,926 23,207 40,414 40,219 ------------ ------------- ------------- ------------- Operating income 2,241 3,799 4,701 8,051 Other income (expense): Interest income 438 435 889 933 Interest expense (249) (68) (357) (125) Other income (expense), net 115 3 122 (4) ------------ ------------- ------------- ------------- Total other income 304 370 654 804 Income before income taxes 2,545 4,169 5,355 8,855 Provision for income taxes 1,110 1,808 2,340 3,854 ------------ ------------- ------------- ------------- Net income $1,435 $2,361 $3,015 $5,001 ============ ============= ============= ============= Net income per common and common equivalent share $0.07 $0.12 $0.15 $0.25 ============ ============= ============= ============= Weighted average number of common and common equivalent shares 20,466 20,320 20,424 20,284 ============ ============= ============= =============
The accompanying notes are an integral part of the financial statements THE BOSTON BEER COMPANY, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands) (unaudited) Six months ended June 28, June 29, 1997 1996 ------------ ------------ Cash flows from operating activities: Net income $3,015 $5,001 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 1,886 1,144 Bad debt expense 83 544 Stock option compensation expense 123 75 Changes in assets and liabilities: Accounts receivable (5,466) (9,814) Inventory (3,190) (2,643) Prepaid expenses (395) (617) Other current assets 767 1,526 Other assets 66 7 Accounts payable (5,172) 5,696 Accrued expenses 367 1,766 ------------ ------------ Total adjustments (10,931) (2,316) ------------ ------------ Net cash (used in) provided by operating activities (7,916) 2,685 ------------ ------------ Cash flows for investing activities: Purchases of fixed assets (10,012) (4,892) Purchases of government securities (802) - Purchases of restricted investments (625) (614) Proceeds from maturities of restricted investments 609 597 ------------ ------------ Net cash (used in) investing activities (10,830) (4,909) ------------ ------------ Cash flows from financing activities: Proceeds from exercise of management incentive options 602 97 Proceeds from sale of common stock under stock purchase plan 23 - Net borrowings under line of credit 13,061 - ------------ ------------ Net cash provided by financing activities 13,686 97 ------------ ------------ Net decrease in cash and cash equivalents (5,060) (2,127) ------------ ------------ Cash and cash equivalents at beginning of period 5,060 36,607 ------------ ------------ Cash and cash equivalents at end of period $- $34,480 ============ ============ Supplemental disclosure of cash flow information: Interest paid $295 $113 ============ ============ Taxes paid $4,535 $3,364 ============ ============ The accompanying notes are an integral part of the financial statements THE BOSTON BEER COMPANY, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS A. BASIS OF PRESENTATION: The Boston Beer Company, Inc. (the "Company") is engaged in the business of brewing, marketing, and selling beer and ale products throughout the United States and select international markets. The accompanying consolidated financial position as of June 28, 1997 and the results of its consolidated operations and consolidated cash flows for the interim periods ended June 28, 1997 and June 29, 1996 have been prepared by the Company, without audit, in accordance with generally accepted accounting principles for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements and should be read in conjunction with the audited financial statements included in the Company's Annual Report on Form 10-K for the year ended December 28, 1996. Utilization of Estimates To prepare the financial statements in conformity with generally accepted accounting principles, management is required to make estimates and assumptions that affect the reported amounts of assets, liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expense during the reporting period. In particular, the Company records reserves for estimated product returns, for the valuation of inventory, and regarding the collectibility of accounts receivable. Actual results could differ from the estimates and assumptions used by management. Reclassifications Beginning in the fourth quarter of 1996, certain expenses which were previously classified as general and administrative expenses were reclassified as advertising, promotional, and selling expenses. All prior period financial information has been reclassified to conform with the current presentation. Certain other period amounts have also been reclassified to conform with the current year's presentation. Management's Opinion In the opinion of the management of the Company, the Company's unaudited consolidated financial position as of June 28, 1997 and the results of its consolidated operations and consolidated cash flows for the interim periods ended June 28, 1997 and June 29, 1996, reflect all adjustments (consisting only of normal and recurring adjustments) necessary to present fairly the results of the interim periods presented. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year. B. SHORT TERM INVESTMENTS: Short term investments include marketable equity securities having a cost of $4,288,000 and $4,286,000 and a market value of $3,438,000 and $3,844,000 at June 28, 1997 and December 28, 1996, respectively. This resulted in an unrealized loss of $850,000 and $442,000 at the end of respective periods. In addition, the Company has investments in U.S. Government securities having a cost of $32,884,000 and $32,082,000 at June 28, 1997 and December 28, 1996, respectively, which approximate fair value. THE BOSTON BEER COMPANY, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) C. INVENTORIES: Inventories, which consist principally of hops, brewery materials and packaging, are stated at the lower of cost, determined on a first-in, first-out (FIFO) basis, or market. Inventories consist of the following (in thousands): June 28, December 28, 1997 1996 ---------------- ----------------- Raw materials, principally hops $14,464 $12,677 Work in process 995 0 Finished goods 733 325 ---------------- ----------------- $16,192 $13,002 ================ ================= D. FINANCIAL INSTRUMENTS: During 1996 and 1997, the Company entered into several forward exchange contracts to reduce exposure to currency movements affecting existing foreign currency denominated assets, liabilities, and firm commitments. The contract durations match the durations of the currency positions. The future value of the contracts and the related currency positions are subject to offsetting market risk resulting from foreign currency exchange rate volatility. The combined carrying amounts of the contracts totaled $1,059,500 at June 28, 1997. There were no realized gains or losses on the contracts in the six months ended June 28, 1997. E. DEBT On March 21, 1997, the Company entered into a credit agreement to increase its existing $14,000,000 line of credit to $15,000,000 ("the $15,000,000 line") and to establish an additional $30,000,000 line of credit ("the $30,000,000 line"). On March 31, 1999, the $15,000,000 line expires and the balance outstanding under the $30,000,000 line converts to a term note. Principal payments on the term note are payable in twenty quarterly installments, with the final payment due at maturity, December 31, 2003. Through March 31, 1999, interest is payable quarterly on both the $15,000,000 and $30,000,000 lines at either the Prime Rate or the applicable Adjusted Libor Rate plus .50%. After March 31, 1999, interest on the term note is payable quarterly at either the Prime Rate or the applicable Adjusted Libor Rate plus .75%. At June 28, 1997, $13,061,000 and $0 are outstanding under the $15,000,000 and $30,000,000 lines, respectively, at an interest rate of 7.35%. The Company must pay a commitment fee of .15% per annum on the average daily unused portion of the total $45,000,000 commitment. Additionally, the Company is obligated to meet certain financial covenants, including the maintenance of specified levels of tangible net worth and net income. The Company paid the remaining $1,875,000 owed under the MIFA loan as of July 15, 1997, at the prepayment penalty rate, 103% of the outstanding balance net of unused loan proceeds. THE BOSTON BEER COMPANY, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued) F. RECENT ACCOUNTING STANDARDS: In February, 1997, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 128, "Earnings Per Share" (SFAS 128) and No. 129, "Disclosure of Information About Capital Structure" (SFAS 129). SFAS 128 specifies the computation, presentation and disclosure requirements for earnings per share and is designed to improve earnings per share information and increase comparability of per share data on an international basis. SFAS 129 requires the disclosure of certain information about an entity's capital structure which would include a brief discussion of rights and privileges for securities outstanding. These standards will be effective for financial statements periods ending after December 15, 1997. The Company has reviewed the adoption and impact of SFAS No. 128, "Earnings Per Share" and SFAS No. 129, "Disclosure of Information About Capital Structure", but does not expect either recent accounting standard to have a material impact on the Company's results of operations or its financial position. THE BOSTON BEER COMPANY, INC. Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following is a discussion of the financial condition and results of operations of the Company for the three and six-month periods ended June 28, 1997 as compared to the three and six-month periods ended June 29, 1996. It should be read in conjunction with the "Consolidated Financial Statements" of the Company and related "Notes to the Financial Statements" included in this Form 10-Q. On March 1, 1997, the Company acquired all of the equipment and other brewery related personal property of an independent brewing company located in Cincinnati, Ohio. Brewery operations are currently managed by the Samuel Adams Brewery Company, Ltd., a wholly owned affiliate of the Company. The results of operations of the Samuel Adams Brewery Company, Ltd. are included in the accompanying consolidated financial statements since the date of acquisition. RESULTS OF OPERATIONS Three Months Ended June 28, 1997 compared to Three Months Ended June 29, 1996 Sales volume increased by 13.5% from 341,000 barrels in the three months ended June 29, 1996 to 387,000 barrels in the three months ended June 28,1997. This increase was due to the inclusion of 72,000 barrels, in 1997, from the Samuel Adams Brewery Company, Ltd. Despite the increase in sales volume, net sales decreased by 7.8% from $54,071,000 in the three month period ended June 29, 1996 to $49,838,000 in the three month period ended June 28, 1997. Net sales decreased primarily due to the operation of Samuel Adams Brewery Company, Ltd. which produces Boston Beer Company brand products and other products under contract. The Samuel Adams Brewery Company, Ltd. contract-brewed products sell on average at approximately one third the price of other Company products. In addition, there has been a continuing shift in the core (branded products) package mix to a higher percent of kegs versus cases and to certain lower priced packages. Consistent with beverage industry performance standards, kegs produce less revenue per barrel than cases due to packaging considerations which are reflected in the price. Gross profit decreased by 6.8% from $27,006,000 in the three months ended June 29, 1996 to $25,167,000 in the three months ended June 28, 1997. Cost of sales decreased to 49.5% of net sales in the three months ended June 28, 1997 from 50.1 % in the three months ended June 29, 1996. However, both cost of sales and gross profit decreased due to Samuel Adams Brewery Company, Ltd. contract-brewed products which cost on average approximately one half the cost of Boston Beer Company branded products, but in conjunction with the low selling price contribute less to gross profit. In addition, total shipments in the core business included a greater percentage of kegs than cases during the three months ended June 28, 1997 compared to the three months ended June 29, 1996, which resulted in decreased packaging material costs for the current period. This decrease did not offset the lower selling price for kegs. Advertising, promotional, and selling expenses in total decreased by 2.5% from $20,340,000 in the three months ended June 29, 1996 to $19,829,000 in the three months ended June 28, 1997. This decrease was primarily attributable to a decrease in freight resulting from a planned shift in distribution patterns, and a decrease in advertising expenditures. Partially offsetting these decreases were increases in sales salaries and related sales personnel and travel expenses. As a percentage of net sales, total advertising, promotional, and selling expenses increased from 37.6% in the three months ended June 29, 1996 to 39.8% in the three months ended June 28, 1997. General and administrative expenses increased by 8.0% from $2,867,000 in the three months ended June 29, 1996 to $3,097,000 in the three months ended June 28, 1997. This increase was primarily due to an increase in consulting expense, insurance related charges, salary and personnel expenses, and depreciation, which reflects an increase in leasehold improvements and expansion. Partially offsetting these increases were cost savings in printing and development of the annual report, and reductions in legal and bad debt expense. As a percentage of net sales, general and administrative expenses increased from 5.3% for the three months ended June 29, 1996 to 6.2% for the three months ended June 28, 1997. Other income (expense) net, for the three months ended June 28, 1997, was $304,000, representing a decrease of $66,000 over other income (expense) net, for the three months ended June 29, 1996. The decrease is due to a reduction in invested cash, caused primarily by the purchase of the certain brewery assets in Cincinnati, Ohio, and increased interest expense related to the borrowings under the revolving line of credit. Net income decreased by 39.2% to $1,435,000 in the three months ended June 28, 1997 compared to $2,361,000 in the three months ended June 29, 1996. The combined effective tax rate increased to 43.6% in the three months ended June 28, 1997 compared to 43.4% in the three months ended June 29, 1996, due primarily to higher projected income levels for 1997. It is probable that these projected income levels will not be attained. Six Months Ended June 28, 1997 compared to Six Months Ended June 29, 1996 Sales volume increased by 8.3% from 617,000 barrels in the first six months of 1996 to 668,000 barrels in the first six months of 1997. This increase was due to inclusion of 91,000 barrels, in 1997, produced by the Samuel Adams Brewery Company, Ltd., beginning March 1, 1997. Net sales decreased by 5.7% from $97,200,000 in first six months of 1996 to $91,693,000 in the first six months of 1997. Sales of the Samuel Adams Brewery Company, Ltd. were made at prices which average approximately one third of other Company products. Additionally, the continuing shift in the core business package mix towards kegs and certain lower priced packages contributed to the inability of sales dollars to grow at the same rate as physical sales volume. Gross profit decreased by 6.5% from $48,270,000 in the first six months of 1996 to $45,115,000 in the first six months of 1997. Cost of sales increased to 50.8% of net sales in the first six months of 1997 from 50.3% of net sales in the first six months of 1996. This increase in cost of sales as a percent of sales was principally due to the addition of the Samuel Adams Brewery Company, Ltd. whose contract-brewed products cost on average approximately one half the cost of other Boston Beer Company products. However, it sells the contract-brewed products at a price on average approximately one third that of the Boston Beer products. Accordingly, the impact of the Samuel Adams Brewery Company, Ltd. operating in four of the six months presented resulted in the increase in cost of sales as a percent of net sales and the decrease in gross profit as a percent of net sales. Advertising, promotional, and selling expenses in total increased from $34,370,000 in the first six months of 1996 to $34,387,000 in the first six months of 1997. This increase was primarily attributable to increased costs of promotional materials, packaging redesign, new ventures and sales salaries and related employee benefits, partially offset by a volume-driven decrease in freight, and lower purchases of point of sales material. As a percentage of net sales, total advertising, promotional, and selling expenses increased from 35.4% in the first six months of 1996 to 37.5% in the first six months of 1997. General and administrative expenses increased by 3.0% from $5,849,000 in the first six months of 1996 to $6,027,000 in the first six months of 1997. This increase was primarily due to by increased salaries and related employee expenses, in insurance and rent, partially offset by decreases in bad debt expense, research and development, printing and preparing the annual report and professional service fees. As a percentage of net sales, general and administrative expenses increased from 6.0% in the first six months of 1996 to 6.6% in the first six months of 1997. Other income (expense) net, decreased to $654,000 in the first six months of 1997 compared to $804,000 for the first six months of 1996. The net decrease is due primarily to an increase in interest expense due to increased borrowings against the revolving line of credit and lower levels of interest income. Net income decreased by 39.7% to $3,015,000 in the first six months of 1997 compared to $5,001,000 in the first six months of 1996. Income taxes decreased by $1,514,000. The combined effective tax rate increased to 43.7% in the first six months of 1997 compared to 43.5% in the first six months of 1996, due primarily to higher projected income levels for 1997. It is probable that these projected income levels will not be attained. Liquidity and Capital Resources During the first six months of 1997, the Company recorded net income of $3,015,000, while net cash used by operating activities was $7,916,000. This $10,931,000 difference is primarily due to increases in accounts receivable, inventory, and a reduction in accounts payable which was offset by a decrease in other current assets. During the first six months of 1997, the Company used $10,830,000 in investing activities. This primarily reflects the purchase of fixed assets, packaging equipment and other brewery-related personal property from an independent brewing company in Cincinnati, Ohio. During the first six months of 1997, the Company generated $13,686,000 by financing activities which primarily reflects amounts borrowed against the Company's revolving line of credit. As of June 28, 1997, net borrowings were $13,061,000. The Company's management believes that working capital as of June 28, 1997 of $39,687,000 (of which 91.5% is in cash and equivalents and short term investments) in conjunction with existing lines of credit should be sufficient to meet the Company's operating, capital, and debt service requirements through the next twelve months. Recent Accounting Standards In February, 1997, the Financial Accounting Standards Board issued Statement of Financial Accounting Standards No. 128, "Earnings Per Share" (SFAS 128) and No. 129, "Disclosure of Information About Capital Structure" (SFAS 129). SFAS 128 specifies the computation, presentation and disclosure requirements for earnings per share and is designed to improve earnings per share information and increase comparability of per share data on an international basis. SFAS 129 requires the disclosure of certain information about an entity's capital structure which would include a brief discussion of rights and privileges for securities outstanding. These standards will be effective for financial statements periods ending after December 15, 1997. The Company has reviewed the adoption and impact of SFAS No. 128, "Earnings Per Share" and SFAS No. 129, "Disclosure of Information About Capital Structure", but does not expect either recent accounting standard to have a material impact on the Company's results of operations or its financial position. Safe Harbor for Forward-Looking Statements This Form 10-Q filing contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. Factors which may cause actual future results to differ from forward-looking statements include, among others, the following: changes in consumer preferences; general economic and business conditions; increasing competition in the craft-brewed beer industry; success of operating initiatives; possible future increases in operating costs; advertising and promotional efforts; changes in brand awareness; the existence or absence of adverse publicity; changes in business strategy; quality of management; availability, terms and deployment of capital; business abilities and judgment of personnel; availability of qualified personnel; labor and employee benefit costs; change in, or the failure to comply with, government regulations; and other factors. THE BOSTON BEER COMPANY, INC. PART II. OTHER INFORMATION Item 1. LEGAL PROCEEDINGS In the second quarter of 1997, Boston Brewing Company, Inc. ("Boston Brewing"), an affiliate of both Boston Beer Company Limited Partnership and The Boston Beer Company, Inc., settled an action filed against it by a distributor, Premier Worldwide Beers PLC ("Premier"), such action having been filed in a court in England in early 1996. Premier's action contained a claim to damages for alleged breach of a Distributorship Agreement between Boston Brewing and Premier. The action has been settled and leaves Boston Brewing exposed to no additional liability. The Company is party to certain claims and litigation in the ordinary course of business. The Company does not believe any of these proceedings will result, individually or in the aggregate, in a material adverse effect upon its financial condition or results of operations. Item 2. CHANGES IN SECURITIES Not Applicable Item 3. DEFAULTS UPON SENIOR SECURITIES Not Applicable Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS The Boston Beer Company, Inc. held its annual meeting of stockholders on June 3, 1997. The following items were voted upon at that time. On June 3, 1997, the holders of the Class A Common Stock ($.01 par value) approved the following: "RESOLVED:That Pearson C. Cummin, III and James C. Kautz be and they hereby are elected Class A Directors of the Corporation, to serve for a term of one year ending on the date of the 1998 Annual Meeting of Stockholders in accordance with the By-Laws and until their respective successors are duly chosen and qualified." The results of the vote were, as follows: Election of Class A Directors: No. of Shares No. of Shares Voted "For" Withheld Pearson C. Cummin, III 14,681,258 63,655 James C. Kautz 14,679,724 65,189 Mr. C. James Koch, as the sole holder of the Corporation's Class B Common Stock, voted on the election of five (5) Class B Directors: C. James Koch, Alfred W. Rossow,Jr., Rhonda Kallman, Charles Joseph Koch and John B. Wing: "RESOLVED: That C. James Koch, Alfred W. Rossow, Jr., Rhonda L. Kallman, Charles Joseph Koch and John B. Wing be, and they hereby are, elected Class B Directors of the Corporation, to serve for a term of one year ending on the date of the 1998 Annual Meeting of Stockholders in accordance with the By-Laws and until their respective successors are duly chosen and qualified." The results of the vote were, as follows: Election of Class B Directors No. of Shares No. of Shares Voted "For" Withheld C. James Koch 4,107,355 0 Alfred W. Rossow, Jr. 4,107,355 0 Rhonda L. Kallman 4,107,355 0 Charles Joseph Koch 4,107,355 0 John B. Wing 4,107,355 0 Item 5. OTHER INFORMATION Not Applicable Item 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits: Exhibit Index Exhibit No. Title 3.1 Articles of Organization (incorporated by reference to Exhibit 3.2 to the Company's Registration Statement No. 33-96162). 3.2 By-Laws of the Company (incorporated by reference to Exhibit 3.2 to the Company's Registration Statement No. 33-96162). 3.3 Restated Articles of Organization of the Company (incorporated by reference to Exhibit 3.3 to the Company's Form 10-K filed on April 1, 1996). 3.4 Amended and Restated By-Laws of the Company (incorporated by reference to Exhibit 3.4 to the Company's Form 10-K filed on April 1, 1996). 4.1 Form of Class A Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Company's Registration Statement No. 33-96164). 10.1 Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and Boston Beer Company Limited Partnership (the "Partnership"), dated as of May 2, 1995 (incorporated by reference to Exhibit 10.2 to the Company's Registration Statement No. 33-96162). 10.2 Loan Security and Trust Agreement, dated October 1, 1987, among Massachusetts Industrial Finance Agency, the Partnership and The First National Bank of Boston, as Trustee, as amended (incorporated by reference to Exhibit 10.2 to the Company's Registration Statement No. 33-96164). 10.3 Deferred Compensation Agreement between the Partnership and Alfred W. Rossow, Jr., effective December 1, 1992 (incorporated by reference to Exhibit 10.3 to the Company's Registration Statement No. 33-96162). 10.4 The Boston Beer Company, Inc. Employee Equity Incentive Plan, as adopted effective November 20, 1995 and amended effective February 23, 1996 (incorporated by reference to Exhibit 4.1 to the Company's Registration Statement No. 333-1798). 10.5 Form of Employment Agreement between the Partnership and employees (incorporated by reference to Exhibit 10.5 to the Company's Registration Statement No. 33-96162). 10.6 Services Agreement between The Boston Beer Company, Inc. and Chemical Mellon Shareholder Services, dated as of October 27, 1995 (incorporated by reference to the Company's Form 10-K, filed on April 1, 1996). 10.8 Stockholder Rights Agreement, dated as of December, 1995, among The Boston Beer Company, Inc. and the initial Stockholders (incorporated by reference to the Company's Form 10-K, filed on April 1, 1996). +10.9 Agreement between Boston Brewing Company, Inc. and The Stroh Brewery Company, dated as of January 31, 1994 (incorporated by reference to Exhibit 10.9 to the Company's Registration Statement No. 33-96164). +10.10 Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, dated as of July 25, 1995 (incorporated by reference to Exhibit 10.10 to the Company's Registration Statement No. 33-96164). +10.11 Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of February 28, 1989 (incorporated by reference to Exhibit 10.11 to the Company'sRegistration Statement No. 33-96164). 10.12 Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company, Boston Brewing Company, Inc., and G. Heileman Brewing Company, Inc., dated December 13, 1989 (incorporated by reference to Exhibit 10.13 to the Company's Registration Statement No. 33-96162). +10.13 Second Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of August 3, 1992 (incorporated by reference to Exhibit 10.13 to the Company's Registration Statement No. 33-96164). +10.14 Third Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated December 1,1994 (incorporated by reference to Exhibit 10.14 to the Company's Registration Statement No. 33-96164). 10.15 Fourth Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of April 7,1995 incorporated by reference to Exhibit 10.16 to the Company's Registration Statement No. 33-96162). 10.7 Form of Indemnification Agreement between the Partnership and certain employees and Advisory Committee members (incorporated by reference to Exhibit 10.7 to the Company's Registration Statement No. 33-96162). +10.16 Letter Agreement between Boston Beer Company Limited Partnership and Joseph E. Seagram & Sons, Inc. (incorporated by reference to Exhibit 10.17 to the Company's Registration Statement No. 33-96162). 10.17 Services Agreement and Fee Schedule of Mellon Bank, N.A. Escrow Agent Services for The Boston Beer Company, Inc. dated as of October 27, 1995). 10.18 Amendment to Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and the Partnership (incorporated by reference to Exhibit 10.17 to the Company's Registration Statement No. 33-96164). 10.19 1996 Stock Option Plan for Non-Employee Directors (incorporated by reference to the Company's Form 10-K, filed on March 28, 1997). +10.20 Production Agreement between The Stroh Brewery Company and Boston Beer Company Limited Partnership, dated January 14, 1997 (incorporated by reference to the Company's Form 10-K, filed on March 28, 1997). +10.21 Letter Agreement between The Stroh Brewery Company and Boston Beer Company Limited Partnership, dated January 14, 1997 (incorporated by reference to the Company's Form 10-K, filed on March 28, 1997). +10.22 Agreement between Boston Beer Company Limited Partnership and The Schoenling Brewing Company , dated May 22, 1996 (incorporated by reference to the Company's Form 10-K, filed on March 28, 1997). 10.23 Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and The Boston Beer Company, Inc., dated as of March 21, 1997 (incorporated by reference to the Company's Form 10-Q, filed on May 12, 1997). +10.24 Amended and Restated Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, Inc. dated April 30, 1997. *11 Schedule of Computation of Net Earnings Per Share. 21.1 List of subsidiaries of The Boston Beer Company, Inc. (incorporated by reference to the Company's Form 10-K, filed on March 28, 1997). *27 Financial Data Schedule (electronic filing only) * Filed with this report. + Portions of this Exhibit have been omitted pursuant to an application for an order declaring confidential treatment filed with the Securities and Exchange Commission. (b) Reports on Form 8-K. The Company filed no reports on Form 8-K with the Securities and Exchange Commission during the quarter ended June 29, 1997. SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Form 10-Q to be signed on its behalf by the undersigned thereunto duly authorized. THE BOSTON BEER COMPANY, INC. (Registrant) Date: August 8, 1997 By: /s/C. JAMES KOCH C. James Koch President, Chief Executive Officer, Clerk and Director (principal executive officer) Date: August 8, 1997 By: /s/ALFRED W. ROSSOW, JR. Alfred W. Rossow, Jr. Executive Vice President, Chief Financial Officer (principal financial and accounting officer) Treasurer, and Director Witness: BOSTON BREWING COMPANY LIMITED PARTNERSHIP By: Boston Beer Company, Inc., General Partner By: C. James Koch, President Witness: THE GENESEE BREWING COMPANY, INC. By: John L. Wehle, Jr., Chairman and Chief Executive Officer
EXHIBIT 10.24

* DENOTES EXPURGATED INFORMATION

                              AMENDED AND RESTATED
                                AGREEMENT BETWEEN
                          BOSTON BREWING COMPANY, INC.
                                       AND
                        THE GENESEE BREWING COMPANY, INC.

         THIS AGREEMENT  shall modify,  amend and restate the Agreement  entered
into effective as of the 25th day of July,  1995 (the  "Effective  Date") by and
between  BOSTON  BREWING  COMPANY,  INC.,  d/b/a  THE  BOSTON  BEER  COMPANY,  a
Massachusetts corporation,  for itself and as the sole general partner of Boston
Beer Company Limited  Partnership,  a Massachusetts  limited partnership (Boston
Brewing  Company  Limited  Partnership,  acting by its general  partner,  Boston
Brewing Company,  Inc.,  collectively referred to as "Boston Brewing'),  and THE
GENESEE BREWING COMPANY, INC., a New York corporation  ("Genesee").  Genesee and
Boston Brewing are sometimes  referred to herein  individually  as a "Party" and
collectively as the "Parties".
         Genesee and Boston Brewing  desire to modify,  amend and restate in its
entirety the agreement  pursuant to which Genesee shall supply to Boston Brewing
and Boston Brewing shall  purchase from Genesee on an as ordered  basis,  Samuel
Adams Boston Lager and certain other Boston Brewing products.
         ACCORDINGLY,   for  and  in  consideration  of  the  mutual  agreements
contained herein,  the Parties,  intending to be legally bound,  hereby agree as
follows:
         1.       SCOPE OF AGREEMENT
                  (a)  During  the  term  of  this  Agreement  as set  forth  in
Paragraph 4 hereof and in accordance  with the terms set forth  herein,  Genesee
agrees to brew,  package  and sell the  Products  to Boston  Brewing  and Boston
Brewing agrees to purchase the Products from Genesee. Genesee and Boston Brewing
acknowledge  that they both wish to  develop a  mutually  beneficial,  long term
relationship  under  this  Agreement.   In  order  to  facilitate  a  long  term
relationship,  the parties  acknowledge  that  modifications,  changes and other
capital  improvements to Genesee's plant and equipment will be required to allow
Genesee to  efficientlyproduce  Products for Boston Brewing while also producing
its own products. However, the exact nature of any such modifications,






changes or  capital  improvements  will  depend on the  competitive  conditions,
product mix and volume,  brewing and packaging capacity, and other circumstances
that develop or exist at various times during  thisterm of this Agreement  which
cannot be completely determined at this time. In light of such uncertainty,  and
to allow  Genesee  to  adequately  meet the  production  requirements  of Boston
Brewing for the Products and for Genesee's own products,  the parties agree that
they shall:  (i) meet on a regular  basis  during the term of this  Agreement to
discuss  anticipated  needs; and (ii) establish for each year during the term of
this Agreement a mutually  agreeable capital  investment plan. The parties agree
to act in good  faith and to use  their  best  efforts  to  resolve  differences
arising during the course of such  discussions in a mutually  agreeable  manner.
The parties acknowledge that future needs may require one or both of the parties
to make capital  investments  in Genesee's  plant and  equipment and that in the
event of any such investment is contemplated by Boston Brewing, the parties will
negotiate in good faith and use their best efforts to agree upon any  amendments
to this Agreement that may be required to facilitate the long term  relationship
contemplated by the parties.
                  (b) Core Product.  For purposes of this  Agreement,  "Core 
Product"  shall mean:  (i) * packaged in cases of 4/6 or 24 loose  twelve  ounce
bottles and 12 twenty-two ounce bottles,  in half barrel or quarter barrel kegs,
and any other package types or configurations that the parties mutually agree to
use for packaging * , or (ii) another * product which the parties mutually agree
in writing shall replace * as the Core Product.
                  (c) Other Products.  Genesee  acknowledges that Boston Brewing
has requested that Genesee  evaluate the  feasibility of producing  other Boston
Brewing  products,  recognizing  limitations  that may exist due to  storage  of
multiple  ingredients  and yeast  varieties,  the  availability  and capacity of
brewing  vessels  and storage  tanks and the like.  It is the  intention  of the
parties that Genesee shall brew, package and sell to Boston Brewing other Boston
Brewing  products upon terms mutually agreed to in writing by Genesee and Boston
Brewing. For purposes of this Agreement,  "Other Products" shall mean any Boston
Brewing brand or brands other than the Core Product,  whether  currently offered
or  developed  in the future,  which the parties  mutually  agree to add to this
Agreement  during any calendar year in accordance with the following  procedure.
By November 15 in each calendar year,  Boston Brewing shall provide Genesee with
an annual  forecast for the following  calendar year,  showing Boston  Brewing's
monthly  projections by package for the Core Product and any Other Products.  At
least * of the projected volume in each calendar year shall






be the Core Product. In the event that the annual forecast includes any proposed
Other Products, Boston Brewing will furnish Genesee with the brewing formula and
procedures and product  specifications for the proposed Other Products.  Genesee
shall: (i) review the  specifications and brewing formula for any proposed Other
Products; (ii) propose a Fixed Cost for each of the proposed Other Products; and
(iii)  propose to Boston  Brewing the minimum  order size,  tank usage and other
production  and  capacity  parameters.  Boston  Brewing  may  accept  or  reject
Genesee's  proposal  with respect to each of the  proposed  Other  Products.  If
Boston Brewing accepts the Genesee  proposal for a proposed Other Product,  such
Other  Product  shall  be  deemed  to be added  to this  Agreement  only for the
calendar year covered by the annual forecast. If in any annual forecast,  Boston
Brewing  proposes an Other Product that was produced by Genesee in a prior year,
and:  (x)  the   specifications,   brewing  formula  and   procedures,   Brewing
Ingredients,  Packaging  Materials and the timing and volume of  production  for
such Other Product have not changed,  and (y) the capacity  utilization required
for Genesee's  own products is  substantially  the same;  then Genesee shall not
unreasonably  refuse to produce such Other Product and the Fixed Charge proposed
by  Genesee  for such Other  Product  shall be the Fixed  Charge  paid by Boston
Brewing for such Other  Product in the most recent prior year,  increased by the
annual  adjustment  factor for the Core Product set forth in  Subparagraph  2(b)
hereof.
                  (d) The  Fixed  Charge  proposed  by  Genesee  for  any  Other
Products,  and for the Core Product in any package size or type other than those
identified  in  Subparagraph  1(b)  hereof,  shall  be  based  on  the  expected
incremental  cost  differences,  when  compared  with Samuel Adams Boston Lager,
associated with the brewing and/or packaging formulations and processes required
in the  production  of such Other  Products  or package.  If Genesee  determines
during  the trial  brews or initial  production  of any Other  Product  that the
brewing  formula,  procedures  or  product  specifications  furnished  by Boston
Brewing are materially  inaccurate,  then Genesee shall notify Boston Brewing in
writing and Genesee may cease production of such Other Product (after completion
of any production in progress) until the parties mutually agree on adjustment of
the  brewing  formula,  procedures  or product  specifications  and/or the Fixed
Charge for such Other Product.
                  (e) Products. For purposes of this Agreement, the Core Product
and all Other Products  produced  during any calendar year shall be collectively
referred to as the "Products".






                  (f)      Barrel.  For purposes of this Agreement, the term 
"barrel" shall mean 31 U.S.  gallons (3,748 ounces).  The following  calculation
shall be used to measure  barrels of the Products  packaged in containers  other
than Kegs: 

   Container Volume in Ounces X Containers Per Case Unit X No. of Case Units
   --------------------------------------------------------------------------
                             Barrel Volume in Ounces

         2.       PRICE AND MANNER OF PAYMENT
                  (a)   Except   as   otherwise   provided   in  the   following
subparagraphs  of this  Paragraph  2, Boston  Brewing  shall pay Genesee for the
Products  an amount  (the  "Unit  Price")  equal  to:  (i) a "Fixed  Charge"  as
determined in accordance with Subparagraphs 1(c) and 1(d) hereof or as set forth
in  Subparagraph  2(b) hereof , plus (ii) the net cost to Genesee of all Brewing
Ingredients  [as defined in  Paragraph  3(a)]  purchased  by Genesee and used in
producing the Products;  all federal,  state and local excise taxes attributable
to the Products that are paid by Genesee; and deposit charges of $10.00 per Keg,
$7.50 per bottle pallet and $7.00 per draft pallet, or such other amounts as the
parties  mutually agree.  For this purpose,  "net cost to Genesee" shall include
purchase discounts, but not discounts resulting from credit terms.
                  (b) The Fixed Charge for Samuel Adams Boston Lager packaged in
bottles,  shall be $ * per  unit of  twenty-four  loose  12-ounce  bottles,  4/6
12-ounce bottles or twelve 22-ounce bottles (in each instance, a "Case Unit"; it
being the intent that the Fixed Charge for other 22 ounce package configurations
produced by Genesee be prorated)  plus an amount per Case Unit to be agreed upon
from time to time which  reflects  the savings  inuring to the benefit of Boston
Brewing  (currently  $ *  per  case)  if  Genesee  should  elect,  in  its  sole
discretion, to utilize in its production process bulk glass as opposed to set-up
glass used as of the date hereof by Genesee.  The Fixed  Charge for Samuel Adams
Boston  Lager  packaged in one-half  barrel (15.5 U.S.  gallons) or  one-quarter
barrel  (7.75  U.S.  gallons)  kegs  (individually  referred  to as a "Keg"  and
collectively  referred to as "Kegs") shall be $ * per Keg. Commencing on January
1, * and on each January 1  thereafter,  the Fixed Charge  component of the Unit
Price for the Core Product shall be increased each calendar year during the term
of this  Agreement  by * . On  January  1, * ,  January  1, * and  January  1, *
(individually,  the "CPI Review  Date"),  the  cumulative  increase in the Fixed
Charge resulting from the annual * in each of the prior * years (the "Cumulative
Fixed Charge






Increase")  shall be compared to the  cumulative  increase in the Consumer Price
Index - All Urban  Consumers  as published by the United  States  Department  of
Commerce - Bureau of Labor Statistics over the * year period preceding each such
CPI Review Date (the "Cumulative CPI Increase").  If the Cumulative Fixed Charge
Increase  during  any such * year  period is less than * of the  Cumulative  CPI
Increase,  then, in lieu of the * that would otherwise be made on the CPI Review
Date,  the Fixed Charge shall instead be adjusted on the CPI Review Date to * of
the Cumulative CPI Increase.  If the Cumulative Fixed Charge Increase during any
such * year period is more than * of the Cumulative CPI Increase,  then, in lieu
of the * that would  otherwise be made on the CPI Review Date,  the Fixed Charge
shall  instead be  adjusted on the CPI Review  Date to * of the  Cumulative  CPI
Increase.
                  (c) Notwithstanding Paragraph 2(b) above: (i) if volume of all
bottled  Products  during any calendar  year exceeds in the aggregate * barrels,
the then current  Fixed Charge  components  of the Unit Price on all such excess
volume of bottled  Products  during such calendar year shall be reduced by * per
Case Unit; and (ii) if volume of all Products  packaged in the Sankey Keg during
any calendar  year exceeds in the  aggregate * barrels,  the then current  Fixed
Charge  components of the Unit Price on all Products  packaged in the Sankey Keg
in excess of * barrels  during such calendar year shall be reduced by * per Keg.
The  foregoing  reductions  in the Fixed  Charge  shall  apply  only if the Core
Product comprises at least * of all Products  purchased by Boston Brewing during
such calendar year.
                  (d)  Boston  Brewing  and  Genesee  have  mutually  agreed  to
undertake improvements and modifications to * and Boston Brewing will contribute
an  agreed  upon  amount  to  the  capital   cost  of  such   improvements   and
modifications.  In consideration thereof,  Genesee will pay to Boston Brewing an
annual fee for each calendar year during the term of this Agreement based on the
volume of Products  packaged in bottles  during  each  calendar  year under this
Agreement. The obligation to pay the annual fee shall commence in the first full
calendar year after the improved and modified * is  operational.  The annual fee
shall be paid within  thirty (30) days after the end of each  calendar  year and
shall be calculated as follows: Volume of






                    Products Produced in Bottles
                        During Calendar Year                     Annual Fee

                   Less than 225,000 bbls                           $    *
                   225,000 up to 350,000 bbls                       $    *
                   350,001 up to 425,000 bbls                       $    *
                      More than 425,000 bbls                        $    *

              (f) Unit Prices are F.O.B. the carrier's trucks at Genesee's docks
(i.e.,  the Unit Price includes the cost and risk of loading trucks at Genesee's
dock) and  include  Genesee's  labor  costs,  overhead,  profit and other  costs
incurred in the brewing and packaging of the Product.
              (g) On the date the  Products  are  shipped,  Genesee will invoice
Boston Brewing for the Fixed Charge,  all federal,  state and local excise taxes
attributable  to the  Products  that are paid by Genesee  and the Keg and pallet
deposit charges. Genesee will invoice Boston Brewing for all Brewing Ingredients
purchased  by Genesee at Genesee's  standard  cost when the Products are shipped
(with monthly  reconciliation  to reflect  Genesee's  actual cost).  Genesee may
periodically adjust its standard cost for Brewing Ingredients to more accurately
reflect its actual costs.  Genesee shall notify Boston Brewing in writing of any
adjustment  in its  standard  cost at least ten (10) days prior to the date such
adjustment  will take  effect.  All invoices  will be sent to Boston  Brewing by
telecopier and Boston Brewing will pay each Friday by electronic  funds transfer
all invoices that relate to shipments of the Products made by Genesee during the
previous  week. If Genesee  should  elect,  in its sole  discretion,  to utilize
electronic  invoicing,  Boston Beer will pay on each Wednesday all invoices that
relate to shipments made during the previous week.
     3.       BREWING INGREDIENTS, PACKAGING MATERIALS AND BREWING SUPPLIES
              (a) For purposes of this Agreement, "Brewing Ingredients" shall be
defined  as all malt,  yeast  and hops used to  produce  the  Products.  Brewing
Ingredients shall be purchased and supplied as follows:
                      (i)      All      *      used in the brewing of the 
Products  shall be purchased by Genesee  directly  from  commercial * suppliers.
Genesee  and  Boston  Brewing  will use  their  best  efforts  to  agree  upon *
specifications  for * that will allow Genesee to commingle  storage of * used to
produce the Products with * used to produce





Genesee's own products. If Genesee and Boston Brewing cannot agree upon standard
* specifications,  the Fixed Charge shall be increased to reflect any additional
cost  incurred by Genesee  for  separate  handling  and storage of * used in the
Products.
                      (ii)     All hops used in the brewing of the Products 
shall be  purchased by Genesee  from Boston  Brewing.  Delivery of hops shall be
coordinated between Genesee and Boston Brewing.
                      (iii)    All yeast used in the brewing of the Products 
shall be supplied by Boston Brewing at no charge to Genesee.  All yeast supplied
by Boston  Brewing shall remain the property  solely and  exclusively  of Boston
Brewing and shall be segregated and  identified by Genesee as such.  Delivery of
yeast to Genesee shall be coordinated between Genesee and Boston Brewing.
              (b) For purposes of this Agreement, "Packaging Materials" shall be
defined as all  bottles,  crowns,  labels,  cases,  cartons,  Kegs,  tap covers,
pallets and dust covers and the like used in the  packaging  and shipment of the
Products. Packaging Materials shall be purchased and supplied as follows:
                      (i)      Bottles, crowns, labels, cases, cartons, tap 
covers and the like shall be purchased by Boston Brewing and supplied to Genesee
as needed to meet the Packaging Schedule for the Products.
                      (ii)     Unless otherwise mutually agreed, Kegs and 
pallets in  quantities  adequate  for the volume of the  Products to be packaged
under this  Agreement  shall be  purchased  by Boston  Brewing  and  supplied to
Genesee  from time to time.  All such Kegs and  pallets  shall be  returned  and
reused in accordance with Genesee's  standard policies for Keg and pallet return
and reuse.  From time to time during the term of this Agreement,  Boston Brewing
shall  purchase  and supply to Genesee  additional  Kegs and  pallets in numbers
adequate to replace Kegs and pallets lost or otherwise  rendered  unusable.  All
Kegs and pallets shall  conform to the specifi  cations of Kegs and pallets used
by Genesee in packaging  and shipping its own  products.  Genesee may reject any
Kegs or pallets that are damaged,  are  unacceptably  dirty or do not  otherwise
conform to Genesee's specifications.  All rejected Kegs shall be held by Genesee
for periodic  removal by Boston Brewing.  All rejected pallets shall be disposed
of by Genesee at no charge to Boston  Brewing.  Upon each delivery to Genesee of
Kegs and pallets purchased by





Boston  Brewing,  Genesee  shall issue to Boston  Brewing a credit of $10.00 per
Keg, $7.50 per bottle pallet and $7.00 per draft pallet.  Genesee shall maintain
records of all Kegs and  pallets  received  from  Boston  Brewing  and provide a
monthly  reconciliation  showing Kegs and pallets  received,  Kegs  rejected and
returned to Boston Brewing,  pallets disposed of by Genesee, Kegs and pallets on
hand at  Genesee  and  Kegs and  pallets  in the  float.  Genesee  is  currently
packaging  all draft volume of the Products in  Hoff-Stevens  style kegs.  As of
December 1996,  Genesee  installed a Sankey draft system. It is the intention of
the Parties that:  (A) Boston  Brewing will convert all draft volume of the Core
Product to the Sankey style Keg on a mutually  agreeable  schedule;  and (B) the
parties  will  explore  the  feasibility  of  converting  draft  volume of Other
Products to the Sankey style Keg.
                      (iii)    Genesee shall purchase and supply at its own cost
Lock n' Pop, shrink wrap, label adhesive, hot melt glue and bungs used in 
packaging and shipping of the Products.
              (c)     Boston Brewing has the right, subject to the approval of
Genesee,  which approval will not be unreasonably  withheld,  to make changes in
the Packaging Materials. If the proposed new Packaging Materials can be produced
without modification or addition to Genesee's existing equipment,  Genesee shall
produce the Products using the new Packaging  Materials upon mutual agreement by
Genesee  and Boston  Beer to any  adjustment  to the Fixed  Charge  required  to
compensate Genesee for any difference in production cost compared to the cost to
produce the Core Product in the comparable  bottle package.  If the proposed new
Packaging Material requires any modifications or additions to Genesee's existing
equipment,   then  the   obligations   of  the  parties  with  respect  to  such
modifications or additions shall be governed by Paragraph 10 of this Agreement.
              (d)     For purpose of this Agreement, "Brewing Supplies" shall be
defined as zinc sulfate,  gypsum,  Diatomaceous Earth, PVPP, and Chill-Garde.  *
all Brewing Supplies used in the brewing of the Product.
              (e)  Boston  Brewing  shall  have  sole   responsibility  for  the
selection  and  approval of all Brewing  Ingredients,  Packaging  Materials  and
Brewing  Supplies used to produce the Products.  Boston  Brewing shall have sole
responsibility  for the content and design of all  labels,  tap covers,  crowns,
cartons, cases and other Packaging Materials.
              (f)     Upon the termination of this Agreement for any reason:  
(i) Boston Brewing will purchase from Genesee (w) all Kegs and pallets furnished
by Boston Brewing that are on





hand at Genesee at their  respective  credit amounts set forth in  Sub-Paragraph
3(b)(ii) above, (x) all finished Products at the Fixed Charge, (y) all inventory
of work in process of the Products at Genesee's  cost,  and (z) all inventory of
Brewing  Ingredients,  Packaging  Materials  and Brewing  Supplies  purchased by
Genesee  that are not  reasonably  useable  by Genesee  in its own  products  at
Genesee's  cost;  and (ii)  Genesee  will make  available  for pick up by Boston
Brewing at  Genesee's  dock all  finished  Products,  all  Brewing  Ingredients,
Packaging  Materials  and  Brewing  Supplies  referred to in  Subparagraph  3(e)
hereof,  and all Kegs,  pallets  and dust  covers on hand at  Genesee  that were
furnished  by  Boston   Brewing.   In  the  event  sales  of  the  Products  are
substantially  less than  forecasted by Boston  Brewing  resulting in abnormally
excess  inventories  of Brewing  Ingredients,  Packaging  Materials  and Brewing
Supplies  purchased by Genesee,  Boston  Brewing will  purchase such excess from
Genesee at Genesee's cost.
     4.       TERM
              The term of this  Agreement  shall  commence on the Effective Date
and, unless sooner  terminated  pursuant to Paragraph 10 hereof,  this Agreement
shall expire on December 31, * . The Parties  acknowledge  that Boston Brewing's
obligations  pursuant  to this  Agreement  to make  payments  to Genesee and the
Parties'  respective rights and obligations under Paragraphs 3(e), 9, 10(a), 11,
12, 14, 16(a),  16(c),  17 and 26 shall survive the expiration or termination of
this Agreement.
     5.       MINIMUM ORDERS
              (a)     Provided that the Core Product comprises at least      *  
of all the Products produced,  the maximum quantity of the Products that Genesee
shall be required to produce under this Agreement in any calendar year shall be:
(i) * barrels if Boston Brewing authorizes Genesee to use * for fermentation and
storage of the Products;  (ii) * barrels if Boston Brewing authorizes Genesee to
use * only for  storage of the  Products;  or (iii) * barrels if Boston  Brewing
does not authorize Genesee to use * .
              (b) On a weekly basis, Boston Brewing shall provide Genesee with a
twelve (12) week Production Plan for the Products (the "Production  Plan").  The
Production  Plan shall be a rolling  twelve week schedule  setting forth brewing
and  packaging  requirements  for the  Products  for each week during the twelve
weeks covered by the Production Plan. All brewing  requirements for the Products
during the first * weeks of the Production Plan shall






constitute  firm  orders by Boston  Brewing.  All brewing  requirements  for the
Products   during  the  *  weeks  of  the  Production  Plan  and  all  packaging
requirements  set forth in the  Production  Plan shall be a  forecast  of Boston
Brewing's best estimate of brewing and packaging  requirements  for the Products
and shall be used by Genesee for  capacity  planning  purposes.  Boston  Brewing
shall update the  Production  Plan each week by providing  its best  estimate of
brewing and packaging  requirements  for the * week and by revising the schedule
for brew ing and packaging  requirements in the * weeks of the Production  Plan.
The brew size that Boston Brewing shall utilize in the Production  Plan shall be
Genesee's  maximum brew based on Genesee's  current brewing  vessels,  currently
estimated to yield  approximately * barrels of the Core Product (a "Brew").  The
minimum  brewing  requirement  that Boston  Brewing may specify  during any week
shall be * Brews.  The  maximum  brewing  requirement  that  Boston  Brewing may
specify  shall not exceed * barrels  in any  consecutive  four (4) week  period.
Genesee shall have the right, in its sole discretion, to set the actual time and
date on which each Brew shall be brewed,  provided  that  Genesee  shall use its
best  efforts to (i)  minimize  the length of time that the  Products  remain in
storage prior to packaging,  and (ii) meet the shipment  dates  specified on the
Packaging Schedule.
              (c)     Boston Brewing shall place all orders for packaging and 
shipment  of the  Product  by the * business  day of each month (the  "Packaging
Schedule").  The Packaging Schedule shall set forth the quantity of the Products
by  package  type and the week in  which  each  order  shall be  shipped  in the
following  month.  Packaging  shall be scheduled in increments of * cases for 22
oz.  bottles;  * cases for 12 oz.  bottles in new glass;  and * cases for 12 oz.
bottles in  refillable  glass.  The minimum  order for packaging the Products in
Kegs shall be * Kegs.
     6.       RISK OF LOSS
              Boston  Brewing  shall  have  sole  responsibility  for  selecting
carriers  and  making all  arrangements  for  shipment  of the  Products  to its
customers.  Boston Brewing shall pay for all costs  associated  with shipment of
the Products from Genesee's facility. Genesee and Boston Brewing acknowledge and
agree  that,  consistent  with the  F.O.B.  pricing  terms,  the risk of loss in
loading the carrier's trucks shall be borne by Genesee.  However,  the carrier's
driver shall have the right to inspect each shipment for damage prior to leaving
the loading dock and, accordingly,






Boston Brewing shall bear the risk of loss on any shipment of Products, once the
carrier's truck leaves loading dock.
     7.       BREWERY OF RECORD
              (a) Genesee shall provide all Products brewed  hereunder under the
name of "The  Boston Beer  Company,"  as the  Brewery of Record.  Genesee  shall
secure and maintain any permits,  licenses,  approvals  and the like required by
any federal,  state or local governmental  agency on behalf of Boston Brewing. *
promptly for any  out-of-pocket  costs,  including,  without  limitation,  legal
expenses, incurred in connection therewith.
              (b)  Genesee and Boston  Brewing  shall  maintain  an  alternating
proprietorship  whereby the Products are produced at Genesee's  facility under a
Brewer's  Notice  for such  premises  issued to Boston  Brewing.  Genesee  shall
maintain  separate  records for the Products  produced  under the Boston Brewing
alternating proprietorship and shall file monthly reports and federal excise tax
returns  in a  timely  manner  on  behalf  of  the  Boston  Brewing  alternating
proprietorship. Genesee shall, to the extent reasonably possible, but subject to
and in compliance with all applicable  federal,  state or local laws,  rules and
regulations,  identify Boston,  Massachusetts,  as the sole label source for the
Product.  * for its out-of-pocket  costs,  including,  without  limitation legal
expenses, incurred in connection with maintaining the Boston Brewing alternating
proprietorship.
     8.       FORCE MAJEURE
              (a)  Genesee  shall not be liable to Boston  Brewing  in the event
that  Genesee  shall  delay in or fail to  deliver  Products  to Boston  Brewing
hereunder for any reason or cause beyond its control,  including but not limited
to a slowdown,  stoppage or reduction of Genesee's production or delivery due to
strikes, fire, flood, labor stoppage or slowdown,  inability to obtain materials
or packages, shortage of energy, acts of God, a limitation or restriction of its
production  by action of any military or  governmental  authority,  or any other
such causes.
              (b) In the event of any such  slowdown,  stoppage or  reduction of
Genesee's production or deliveries, Genesee will allocate its remaining capacity
pro-rata between  Genesee's own products and the Products,  provided that Boston
Brewing shall use reasonable  efforts to move  production of the Products to its
other suppliers for the duration of any such slowdown,  stoppage or reduction so
as to minimize the amount of the Products that Genesee is required to






produce for Boston Brewing during such slowdown,  stoppage or reduction. The pro
rata allocation of Genesee's remaining production capacity shall be based on the
proportionate  volume of Genesee's  own  products  and the Products  produced by
Genesee  during  the * month  period  immediately  preceding  the month in which
occurred  the event which gave rise to the  slowdown,  stoppage or  reduction of
Genesee's  production or delivery.  In allocating the proportionate share of its
remaining  capacity to be devoted to the  Products,  Genesee  shall use its best
efforts to accommodate the mix of Core Products and Other Products  specified by
Boston Brewing.
     9.       CHANGE PARTS AND BREWERY MODIFICATIONS
              The parties  anticipate  that  production of Other Products or the
use of new Packaging Materials may require changes or modifications to Genesee's
brewing  equipment  and  facilities,  or the  installation  of new  equipment by
Genesee to accommodate Other Products or new Packaging Materials. Subject to the
obligations  of Boston  Brewing  and  Genesee  under  Subparagraph  1(a) of this
Agreement,  Genesee shall have no obligation  to make any  modifications  to its
equipment or facilities to  accommodate  the  production of the Products  unless
agreed to by  Genesee in  writing.  If the change  parts,  modifications  or new
equipment  required  to  produce  any Other  Products  or use any new  Packaging
Materials  would,  in Genesee's  reasonable  judgment,  have a material  adverse
impact  on   Genesee's   operations,   including   without   limitation,   space
availability,  plant capacity, or cost of production,  then Genesee shall not be
required  to  produce  any such  Other  Products  or use any such new  Packaging
Materials. If Genesee determines that the required changes, modifications or new
equipment would not have a material adverse impact, then the allocation of cost,
ownership  and the other terms and  conditions  relating  to such change  parts,
modifications or new equipment shall be determined as provided herein:
              (a)  Boston  Brewing  will  pay  for  all  change  parts,  brewery
modifications  or new  equipment  that are unique to  producing  the Products at
Genesee's facility,  provided that Genesee notifies Boston Brewing in advance of
making any such  expenditures.  Boston  Brewing  shall own all change  parts and
brewery  modifications paid for by Boston Brewing and Genesee shall allow Boston
Brewing  to remove  all such  change  parts  and  brewery  modifications  at the
termination or expiration of this Agreement,  provided that Boston Brewing shall
restore, or






reimburse Genesee for its cost to restore  Genesee's  equipment or facilities to
their condition prior to the installation of such change parts or modifications,
ordinary wear and tear excluded.
              (b)  The  cost  and  ownership  of  any  change   parts,   brewery
modifications  or new equipment  that can also be used by Genesee to produce its
own products  shall be  allocated  between  Genesee and Boston  Brewing by prior
written  agreement  based on the following:  (i) If Genesee  determines that the
change  parts,  modifications  or new  equipment  would have been  purchased  by
Genesee  even  without the need to  accommodate  the  Products or new  Packaging
Materials,  then  Genesee  shall  pay the  entire  cost of  such  change  parts,
modifications  or new  equipment  and  Genesee  shall have  exclusive  ownership
thereof; (ii) If Genesee determines that it would benefit from the change parts,
modifications  or new equipment but Genesee would not have purchased them if not
for the need to accommodate  the Products or new Packaging  Materials,  then the
cost and ownership of such change parts, modifications or new equipment shall be
allocated  between  the  parties  as the  parties  mutually  agree  based on the
relative   benefit  that  each  party  will  derive  from  such  change   parts,
modifications or new equipment.
              (c)  With  respect  to  any  change  parts,  modifications  or new
equipment paid for in part by Boston Brewing under Subparagraph 9(b)(ii) hereof,
including the improvements and  modifications to Bottling Line No. 2 referred to
in  Subparagraph  2(d)  hereof,  the  amount  paid by  Boston  Brewing  shall be
amortized based on a mutually agreeable amortization schedule.
                      (i)      Upon expiration of the amortization schedule with
respect to each change part, modification or new piece of equipment,  all right,
title and ownership thereof shall  automatically  transfer to Genesee and Boston
Brewing shall have no further interest therein.
                      (ii)     Upon:  (A) the expiration of this Agreement; (B)
the termination of this Agreement by Genesee under Subparagraphs 10(a) or 10(b);
or (C) the  termination of this Agreement by Boston Brewing under  Subparagraphs
10(c),  10(d) or 10(e) hereof,  Genesee shall  reimburse  Boston Brewing for the
unamortized  balance  of the  cost of any  change  parts,  modifications  or new
equipment paid for in part by Boston Brewing under Subparagraph 9(b)(ii) hereof,
provided that the  amortization  shall  continue  during any  applicable  Notice
Period and the  unamortized  balance  shall be  calculated as of and paid on the
effective  date  of  any  such  termination.  Upon  payment  by  Genesee  of the
unamortized  balance,  all right,  title and  ownership  of such  change  parts,
modifications or new equipment shall automatically transfer to






Genesee   and  Boston   Brewing   shall  have  no  further   interest   therein.
Notwithstanding  the  foregoing,  Genesee  shall have no obligation to reimburse
Boston  Brewing  for  the  unamortized  balance  of the  cost of  change  parts,
modifications  or new  equipment  if,  during the twelve  (12)  calendar  months
immediately  preceding the notice of termination:  (X) Boston Brewing  purchased
less than * barrels of the Products; or (Y) Boston Brewing failed to purchase at
least * of the  volume of the  Products  that was  purchased  by Boston  Brewing
during the twelve (12) calendar  months  immediately  preceding said twelve (12)
calendar month period;  and in either such event, all right, title and ownership
of  such  change  parts,  modifications  or new  equipment  shall  automatically
transfer to Genesee on the effective date of such termination and Boston Brewing
shall have no further interest therein.
                      (iii)    If this Agreement is terminated by Boston Brewing
under  Subparagraphs  10(a) or 10(b) hereof,  or by Genesee under  Subparagraphs
10(c), 10(d) or 10(e) hereof, then Genesee shall have no obligation to reimburse
Boston  Brewing  for the  unamortized  balance of the cost of any change  parts,
modifications  or new  equipment  paid  for in  part  by  Boston  Brewing  under
Subparagraph  9(b)(ii) hereof, and all right, title and ownership of such change
parts, modifications or new equipment shall automatically transfer to Genesee on
the effective date of such  termination and Boston Brewing shall have no further
interest therein.
              (d)  The  parties  agree  to  execute  appropriate  UCC  financing
statements to reflect their  respective  interests in any change parts,  brewery
modifications or new equipment paid for, in whole or in part, by Boston Brewing.
Boston Brewing shall execute and deliver to Genesee UCC termination  statements,
bills of sale and any other documentation  reasonably  requested by Genesee upon
the transfer of ownership to Genesee of any change parts,  modification,  or new
equipment pursuant to Subparagraph 9(c) hereof.
     10.      TERMINATION
              (a) Unless the reason for termination is governed by Subparagraphs
10(c),  10(d)  or 10(e) of this  Agreement,  either  party  may  terminate  this
Agreement  for any other reason in  accordance  with the terms set forth in this
Subparagraph  10(a).  If either party wishes to terminate  this  Agreement,  the
party  wishing  to  terminate  shall  first  notify  the other  party in writing
explaining all of the reasons  causing it to seek  termination.  The other party
shall have * days after receipt of the notice  explaining  reasons to present to
the party that gave notice a






written  proposal  setting  forth  all of the  proposed  measures,  concessions,
amendments or other  actions which the parties would  undertake to alleviate the
reasons cited in the notice.  The parties shall then  negotiate in good faith to
reach  mutual  agreement on the  proposal.  The parties will not disclose to any
third party that notice has been given, that discussions are taking place or the
content of any such notice or  discussions,  except that either  party may issue
any press release or make any public  disclosure  which such party determines to
be  required  by law or by  the  rules  or  regulations  of any  self-regulating
securities  exchange.  If, within * days after receipt of the notice  explaining
reasons, the parties have not mutually agreed in writing on all of the measures,
concessions,  amendments  and other  actions to be  undertaken  to alleviate the
reasons cited by the party that gave notice, then the party that gave notice may
notify the other  party in writing  that it is  terminating  this  Agreement  in
accordance  with the Notice Period and other terms and  conditions  set forth in
Subparagraph  10(b) of this  Agreement,  provided  that the Notice  Period under
Subparagraph 10(b) shall commence on the date that the notice explaining reasons
was received by the party to which such notice was directed.  A party wishing to
terminate this Agreement shall use good faith and exercise  reasonable  judgment
in concluding that it has reasons for terminating  this Agreement.  Reasons that
may cause a party to terminate this Agreement shall include without  limitation:
* .
              (b) (i) A termination under  Subparagraph 10(a) or 10(e) shall not
be effective  until  expiration of the Notice  Period set forth below,  provided
that in no event  shall the  Notice  Period  extend  the term of this  Agreement
beyond the expiration date set forth in Paragraph 4 hereof.
                               (A)      The duration of the Notice Period in the
event of any termination  initiated by Boston Brewing shall be determined as set
forth  below based on: (1) barrel  volume of the  Products  purchased  by Boston
Brewing in the * calendar months  immediately  preceding  receipt of a notice of
termination;  and (2) the  percentage  of such barrel  volume in relation to the
total  volume of all malt  beverage  products  sold by * during  said * calendar
months:
Barrel Volume in Percentage of * Previous 12 Months Minimum Notice Period Less than 180,000 * * 180,000 up to 400,000 * * 180,000 up to 400,000 * * More than 400,000 * * More than 400,000 * *
(B) The duration of the Notice Period in the event of any termination initiated by Genesee shall be determined as set forth below based on: (1) barrel volume of the Products purchased by Boston Brewing in the * calendar months immediately preceding receipt of a notice of termination; and (2) the percentage of such barrel volume in relation to the total volume of all malt beverage products sold by Boston Brewing during said * calendar months:
Barrel Volume in Percentage of * Minimum Notice Period Previous 12 Months Less than 180,000 * * 180,000 up to 400,000 * * 180,000 up to 400,000 * * More than 400,000 * * More than 400,000 * *
(ii) Notwithstanding the foregoing, if Boston Brewing fails for any reason during any * calendar month period to purchase at least * of the volume of the Products that were purchased by Boston Brewing during the * calendar month period immediately preceding such * calendar month period, then the Notice Period may, at Genesee's option, be reduced to * months if Genesee elects to terminate this Agreement. (iii) During each * month period during the Notice Period, Boston Brewing shall purchase from Genesee and Genesee shall sell to Boston Brewing not less than * of the volume of the Products purchased by Boston Brewing in the immediately preceding * period (e.g., if Boston Brewing elects to terminate and the rate of production achieved during the * months immediately preceding the notice of termination was * barrels and this amounted to less than * sales during such * period, then Boston Brewing would be required to purchase not less than * barrels during the first * months of the Notice Period and in the * of the Notice Period * would be required to purchase not less than the greater of * of the volume of Products purchased from Genesee in the * of the Notice Period or * barrels). If Boston Brewing fails or is unable or unwilling, for any reason, to purchase the required volume of the Products during the Notice Period, then Boston Brewing shall pay * under the amount required to be purchased during the Notice Period, provided that the termination fee shall not exceed * if the Notice Period is less than * or * if the Notice Period is * . The * , if any, shall be paid each January 1, April 1, July 1 and October 1 during the Notice Period. The * shall be calculated by multiplying the * by the difference between (x) the number of barrels of the Products that Boston Brewing would have to purchase during the three calendar months preceding each payment date if the volume of the Products that Boston Beer must purchase during the entire Notice Period was spread evenly over the entire Notice Period (the "Quarterly Volume"), and (y) the actual number of barrels of the Products purchased by Boston Brewing during the three calendar months preceding each payment date, provided that if the amount of the Products purchased by Boston Brewing in any calendar quarter exceeds the Quarterly Volume, then such excess shall be carried forward and applied to reduce any termination fee that would otherwise be payable in any subsequent calendar quarter. (c) In addition to exercising its rights under Paragraph 21 hereof, either Party may also terminate this Agreement effective immediately upon written notice to the other Party in the event that the other Party is in default of any of its obligations under this Agreement, which default continues for a period of * calendar days following receipt of written notice of such default. (d) Either Party may terminate this Agreement effective immediately upon written notice to the other Party in the event that: (i) the other Party makes an assignment for the benefit of creditors or files a voluntary bankruptcy, insolvency, reorganization or similar petition seeking protection from creditors; (ii) the other Party fails to vacate any involuntary bankruptcy, insolvency or reorganization petition filed against such Party within * days after the filing of such petition; or (iii) the other Party liquidates, dissolves or ceases to do business as a going concern. (e) Either Party shall have the right to terminate this Agreement as provided herein after * (g) Upon termination pursuant to this Paragraph 10, Boston Brewing shall promptly pay to Genesee all unpaid invoices in full and all unpaid costs incurred by Genesee pursuant to this Agreement in the brewing, packaging, shipping and storage for the Product. Genesee will use all reasonable efforts to minimize such costs upon termination and Boston Brewing will have the right to review documentation evidencing such costs. 11. AGENCY AND INDEMNIFICATION Genesee and Boston Brewing understand and agree that neither Party is, by virtue of this Agreement or anything contained herein, including Genesee affixing to any Product and/or registering the name of "The Boston Beer Company" or "Boston Brewing Company," constituted or appointed the agent of the other Party for any purpose whatsoever, nor shall anything herein contained be deemed or construed as granting Boston Brewing or Genesee any right or authority to assume or to create any obligation or responsibility, express or implied, for or on behalf of or in the name of the other, or to bind the other in any manner or way whatsoever. Boston Brewing shall indemnify and hold harmless Genesee from and against any and all claims, expenses, causes of action or liabilities of any nature whatsoever (collectively, "Damages"), to the extent that Damages arise solely from the independent conduct of Boston Brewing; provided that Damages shall not include any loss, liability, cost or expense incurred by Genesee as a consequence of the exercise by Boston Brewing of any of its rights under this Agreement. 12. PRODUCT LIABILITY (a) Genesee and Boston Brewing shall each maintain product liability insurance coverage in the respective amount of not less than * per occurrence and * combined single limit, and in the amount of not less than * combined single limit in the aggregate relating to the Products produced by Genesee for Boston Brewing hereunder. (b) Genesee shall indemnify and hold harmless Boston Brewing and all of its affiliates from and against any and all loss, liability, cost or expense of any nature whatsoever, including reasonable attorney's fees (collectively, "Product Liability Damages"), arising out of or associated with the manufacture and/or packaging of the Products by Genesee, regardless of when manufactured or packaged, and whether under this Agreement or otherwise, except to the extent that (i) Product Liability Damages were caused solely by improper storage, handling or alteration of the Products after delivery to Boston Brewing, (ii) Product Liability Damages are based on or result from a claim that the Products are inherently defective, or (iii) Product Liability Damages were caused by Brewing Ingredients, Packaging Materials (other than bottles) or Brewing Supplies specified or otherwise approved by Boston Brewing. (c) Boston Brewing shall indemnify and hold harmless Genesee and all of its affiliates from and against any and all Product Liability Damages to the extent arising out of the causes excepted from Genesee's duty to indemnify Boston Brewing under clauses (i), (ii) and (iii) of subparagraph (b) of this Paragraph 12. (d) Notwithstanding the provisions of subparagraphs (b) and (c) of Paragraph 12, in no event shall either Party be liable to indemnify the other Party for consequential damages suffered by the other Party in an amount greater than the lesser of (i) * for all Products during the twelve (12) months preceding the month in which occurred the event giving rise to the claim for indemnification. 13. RECIPE AND QUALITY (a) Genesee shall produce the Product using the ingredients and brewing formula and procedures specified in the Brewing Package provided by Boston Brewing Company to Genesee on June 8, 1995. Genesee shall produce any new Core Product or any Other Products using the brewing formula and procedures specified in the Brewing Package provided by Boston Brewing to Genesee for such Core Product or Other Products. Boston Brewing shall have the right to change ingredients and/or brewing formula and procedures upon reasonable prior written notice, provided that the cost of any such change shall be borne by Boston Brewing and, provided further, that the specified ingredients are readily available in the necessary time frame. (b) Genesee shall use its best efforts to meet the specifications for the Core Product attached hereto as Exhibit A. Genesee shall use its best efforts to meet the specifications for any new Core Product or any Other Products which are furnished in writing by Boston Brewing at the time the parties agree to add a new Core Product or Other Products to this Agreement. Boston Brewing has the right to reject batches of the Products which it determines to taste materially different from representative sample of the Products, such rejection not to be arbitrary or unreasonable. Any rejected batches * by Genesee * . (c) The Products shall be brewed and packaged according to Boston Brewing's specifications, including the maintenance of standards and quality control programs furnished to Genesee in writing by Boston Brewing. Boston Brewing shall have ultimate responsibility and authority over every detail of the production process for the Products, with such responsibility and authority as to those parameters affecting beer taste and quality to be the same as if Boston Brewing were the owner of Genesee's brewing facility. Boston Brewing shall have the right, at any time, to monitor and review the practices and procedures of Genesee in the production and packaging of the Products and inspect Genesee's brewing facility. If a decision made by Boston Brewing in the exercise of its authority under this Subparagraph 13(c) results in * by the Parties in the negotiations of the Fixed Charge under Paragraphs 1 and 2 hereof, * . In addition, in the exercise of its authority under this Subparagraph 13(c), Boston Brewing shall not interfere with Genesee's production process for its own proprietary brands. (d) Consistent with the provisions of Subparagraph 13(c), Genesee and Boston Brewing will, in any and all public statements or comments, recognize that Boston Brewing controls the ingredients, recipe, brewing processes and procedures and quality parameters for all Products produced for Boston Brewing by Genesee, and that Boston Brewing is the brewer of all such Products. Neither Party will make any public statements inconsistent with the foregoing. 14. TRADEMARKS (a) Genesee acknowledges that no trademark or trade name rights in "Samuel Adams Cream Stout", "Samuel Adams Boston Ale", "Samuel Adams Boston Lager", "Boston Lightship Lager" and "The Boston Beer Company" and any other trademarks, trade names, service marks or logos owned by Boston Brewing (collectively, the "Trademarks') are granted by this Agreement. (b) Boston Brewing hereby represents, warrants and covenants to Genesee that it has and will maintain its right to use the Trademarks and will indemnify and hold harmless Genesee from any alleged infringement by any Party against Genesee including, but not limited to, Genesee's reasonable costs of legal expenses. 15. TEST BREWING Notwithstanding anything to the contrary in this Agreement, Boston Brewing may, at any time after notice to Genesee engage any other brewer for the purpose of conducting test production and distribution of the Products in order to ensure the delivery of the Product following termination of this Agreement. 16. COMPETING PRODUCTS (a) Genesee will not at anytime use the brewing formula for the Products which Boston Brewing has supplied to Genesee or any yeast supplied to Genesee by Boston Brewing to produce a malt beverage product for itself (or any of its affiliates) or on behalf of any unaffiliated person. (b) For so long as this Agreement remains in effect, Genesee shall not, without the prior written consent of Boston Brewing, produce for or on behalf of any person unaffiliated with Genesee or Boston Brewing a malt beverage product for sale in the United States which * . The foregoing restriction shall not apply in any calendar year after 1999 unless Boston Brewing has purchased at least * of the Products during the prior calendar year. The foregoing restriction shall expire after the * during any Notice Period if Boston Brewing is the party exercising its right to terminate this Agreement. (c) Boston Brewing acknowledges that Genesee is currently in the business of brewing craft and specialty malt beverage products that are similar to and compete with the Products, and Boston Brewing agrees that nothing in this Agreement shall prevent Genesee from continuing or expanding its craft and specialty business, provided that Genesee shall not intentionally copy the brewing formula for the Products or use any yeast supplied to Genesee by Boston Brewing to produce craft and specialty products for itself or any of its affiliates. All of the Products produced by Genesee for purposes of this Agreement, including all work in process, shall be produced solely for the benefit of Boston Brewing and used for no other purpose. 17. RIGHTS OF OFFSET The parties acknowledge and agree that, to the extent a Party is at any time owed money by the other Party, such Party may set off such amount against any monies owed by such Party from time to time to such other Party, said set-off to be accomplished by written notice to such other Party effective upon being sent. 18. NOTICES All notices required herein shall be given by registered airmail, return receipt requested, or by overnight courier service, in both cases with a copy also sent by telecopier, to the following addresses (unless change thereof has previously been given to the Party giving the notice) and shall be deemed effective when received: If to Boston Brewing: C. James Koch, President and Alfred W. Rossow, Jr., EVP and CFO The Boston Brewing Company 75 Arlington Street, Fifth Floor Boston, Massachusetts 02116 Telecopier: (617)368-5500 with a copy to: Frederick H. Grein, Jr., Esq. Hutchins, Wheeler & Dittmar 101 Federal Street Boston, Massachusetts 02110 Telecopier: (617) 951-1295 If to Genesee: John L. Wehle, Jr., Chairman and Chief Executive Officer The Genesee Brewing Company, Inc. 445 St. Paul Street Rochester, New York 14605 Telecopier: (716) 325-1964 19. SUCCESSORS AND ASSIGNS This Agreement shall be binding upon and inure to the benefit of the successors and assigns of the Parties, but shall not be assigned by any Party, whether by merger, consolidation, reorganization, operation of law or otherwise, without the prior written consent of the other Party, which consent will not be unreasonably withheld. Notwithstanding the foregoing, Boston Brewing may assign this Agreement without the consent of Genesee to its successor corporation or other successor entity in the event of any reorganization, public offering or change in the form of entity of Boston Brewing, provided that * . No failure of a Party to consent to a proposed assignment of this Agreement by the other Party shall be deemed unreasonable if such Party believes in good faith that the proposed assignee is not capable of performing the financial or production obligations of the Party proposing to assign this Agreement. Assignment of this Agreement shall not relieve the assigning Party of its financial obligations hereunder, including its indemnification obligations hereunder. 20. GOVERNING LAW This Agreement shall be interpreted and construed in accordance with the laws of the Commonwealth of Massachusetts. 21. DISPUTE RESOLUTION Any disagreement, dispute, controversy or claim with respect to the validity of this Agreement or arising out of or in relation to the Agreement, or breach hereof, shall be submitted to arbitration in Boston, Massachusetts, in accordance with articles of the American Arbitration Association for Commercial Arbitration. The arbitrator(s) shall have the right to assess costs including legal expenses, in favor of the prevailing parry, including, if applicable, Genesee's travel costs. The decision of the arbitrator(s) shall be final and binding on both Parties. Notwithstanding the foregoing, the Parties may, prior to submitting a dispute to arbitration, have recourse to the courts of the United States of America or the Commonwealth of Massachusetts for the purpose of obtaining a temporary restraining order or other preliminary injunctive relief. In particular, in the event of an unsettled dispute between the parties to this Agreement, Boston Brewing shall have recourse to the Courts of the Commonwealth of Massachusetts for the purpose of obtaining a temporary restraining order or other preliminary injunctive relief to require Genesee to continue to brew, package and ship any products ordered by Boston Brewing under this Agreement until Boston Brewing shall have secured a new source for production of its products; provided that under such circumstances Genesee shall be entitled to payment in advance of production. 22. EXECUTION IN COUNTERPARTS This Agreement may be executed in one or more counterparts each of which shall be deemed to be an original but all of which together shall constitute one and the same document. 23. AMENDMENTS No amendment, change or modification of any of the terms, provisions or conditions of this Agreement shall be effective unless made in writing and signed or initialed on behalf of the parties hereto by their duly authorized representatives. 24. NO THIRD PARTY BENEFICIARIES Genesee and Boston Brewing agree that this Agreement is solely for their benefit and it does not nor is it intended to create any rights in favor of, or obligations owing to, any person not a Party to this Agreement. 25. MERGER; SEPARABILITY This Agreement terminates and supersedes all prior formal or informal understandings between the Parties with respect to the subject matter contained herein, provided that the confidentiality and all other obligations of the parties under the letter agreement between the parties dated * shall remain in full force and effect in accordance with the terms thereof. Should any provision or provisions of this Agreement be deemed ineffective or void for any reason whatsoever, such provision or provisions shall be deemed separable and shall not effect the validity of any other provision. 26. LIMITATION PERIOD ON CLAIMS All claims hereunder must be brought no later than one (1) year after such claims arose or the Party having such claim shall be deemed to have waived and forever released it; provided that for this purpose, a claim will be deemed to have arisen at the time the Party asserting the claim first became aware of it. IN WITNESS WHEREOF, the parties hereto enter into this Agreement as of the date first above written. Witness: BOSTON BREWING COMPANY LIMITED PARTNERSHIP By: Boston Beer Company, Inc., General Partner By: C. James Koch, President Witness: THE GENESEE BREWING COMPANY, INC. By: John L. Wehle, Jr., Chairman and Chief Executive Officer
Exhibit 11
            STATEMENT REGARDING COMPUTATION OF NET EARNINGS PER SHARE
                      (IN THOUSANDS, EXCEPT PER SHARE DATA)
                                   (UNAUDITED)


                           THREE MONTHS ENDED                  SIX MONTHS ENDED
                      ------------------------------     ----------------------
                        JUNE 28,          JUNE 28,         JUNE 28,    JUNE 28,
                         1997              1996             1997        1996
                         ----              ----             ----        ----
                      -------------  ---------------     -------------  -------

WEIGHTED AVERAGE
NUMBER OF COMMON 
SHARES
OUTSTANDING            20,330,292       19,899,280       20,217,236   19,861,405
- -----------            -----------      -----------      ----------   ----------


ADD: COMMON EQUIVALENT 
SHARES REPRESENTING

   SHARES ISSUABLE UPON 
   CONVERSION OF STOCK
   OPTIONS                135,808          420,233         206,833      422,934
                       ----------          --------      ----------    -------- 


WEIGHTED AVERAGE 
NUMBER OF COMMON AND 
COMMON
EQUIVALENT SHARES      20,466,100       20,319,513      20,424,069   20,284,339
                      ===========      ===========      ==========  ===========

NET INCOME          $       1,435    $      2,361      $     3,015   $    5,001
                    =============     ============       ========== ===========

PRIMARY EARNINGS 
PER SHARE           $        0.07    $      0.12      $       0.15  $     0.25
                    =============    =============    ============= ===========

FULLY DILUTED 
EARNINGS PER SHARE  $        0.07  $        0.12      $       0.15  $     0.25
                    =============  ===============    =============  ==========

 

5 SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BOSTON BEER COMPANY, INC.'S CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF OPERATIONS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FINANCIAL STATEMENTS. 1,000 U.S. DOLLARS 6-MOS DEC-28-1997 DEC-29-1997 JUN-28-1997 1 0 36,322 23,554 (1,992) 16,192 79,665 32,618 (8,399) 108,065 39,978 0 0 0 204 67,883 108,065 103,957 91,693 46,578 86,992 0 0 357 5,355 2,340 3,015 0 0 0 3,015 0.15 0.15 THIS NUMBER INCLUDES 16,301,848 SHARES OF CLASS A COMMON STOCK WITH A PAR VALUE OF $163,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF $41, 000.