UNITED STATES
             SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C. 20549
                              
                          FORM 10-Q
                              

[ X  ]    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
            OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended       September 28, 1996

                             OR

[  ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
            OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from .........to..........
Commission file number        1-14092

                THE BOSTON BEER COMPANY, INC.
   (Exact name of registrant as specified in its charter)

MASSACHUSETTS                           04-3284048
(State or other jurisdiction           (I.R.S. Employer 
  of incorporation or organization)     Identification No.)

      75 Arlington Street, Boston, Massachusetts 02116
          (Address of principal executive offices)
                         (Zip Code)
                              
                       (617) 368-5000
    (Registrant's telephone number, including area code)
                              
      Indicate by check mark whether the registrant (1) has
filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such
shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.

Yes     X      No

As of November 1, 1996, there were 15,958,878 shares outstanding of the 
Registrant's Class A Common Stock ($.01 par value) and 4,107,355 shares 
outstanding of the Company's Class B Common Stock ($.01 par value).


                THE BOSTON BEER COMPANY, INC.
                              
                            INDEX


PART I.        FINANCIAL INFORMATION                   

          Item 1.  Financial Statements

                   Consolidated Balance Sheets
                   September 28, 1996 and December 31, 1995

                   Consolidated Statements of Income for the
                   Three months ended September 28, 1996 and
                   September 30, 1995, and the nine months ended
                   September 28, 1996 and September 30, 1995

                   Consolidated Statements of Cash Flows
                   Nine months ended September 28, 1996 and
                   September 30, 1995                      

                   Notes to Consolidated Financial Statements

          Item 2.  Management's Discussion and Analysis of
                   Financial Condition and Results of Operations

PART II.  OTHER INFORMATION

          Item 1.  Legal Proceedings

          Item 2.  Changes in Securities

          Item 3.  Defaults Upon Senior Securities
        
          Item 4.  Submission of Matters to a Vote of
                   Security Holders

          Item 5.  Other Information

          Item 6.  Exhibits and Reports on Form 8-K

          Exhibit Index

                  Exhibit 11.

SIGNATURES


                                Page 2



                                 THE BOSTON BEER COMPANY, INC.
                                 CONSOLIDATED BALANCE SHEETS
                                         (Unaudited)  
                                        (in thousands) 
September 28, 1996 December 31,1995 ASSETS Current Assets: Cash & cash equivalents $32,606 $36,607 Investments in marketable 3,875 - securities at fair value Accounts receivable 21,320 16,265 Allowance for doubtful accounts (808) (175) Inventories 14,262 9,280 Prepaid expenses 639 437 Deferred income taxes 1,011 1,011 Other current assets 1,502 1,858 ________ _________ Total current assets 74,407 65,283 Restricted investments 611 602 Equipment and leasehold improve- ments, at cost 18,239 9,690 Less: accumulated depreciation (5,405) (3,531) Deferred income taxes 1,777 1,777 Other assets 2,700 2,869 ________ ________ Total assets $92,329 $76,690 ======== ======== LIABILITIES AND STOCKHOLDERS'EQUITY Current Liabilities: Accounts payable $16,239 $8,604 Accrued expenses 11,907 11,338 Current maturities of long-term debt 75 75 ________ ________ Total current liabilities 28,221 20,017 Long-term debt,less current maturities 1,800 1,875 Commitments and Contingencies (Note H) - - Stockholders' Equity: Class A Common Stock, $.01 par value; 20,300,000 shares authorized; 15,869,555 and 15,643,664 issued and outstanding as of September 28, 1996 and as of December 31, 1995, respectively 159 156 Class B Common Stock, $.01 par value; 4,200,000 shares authorized; 4,107,355 issued and outstanding 41 41 Additional paid-in-capital 54,019 53,482 Unearned compensation (426) (509) Unrealized loss on investments in marketable securities (410) - Retained earnings 8,925 1,628 ________ ________ Total stockholders' equity 62,308 54,798 ________ ________ Total liabilities and stockholders' equity $92,329 $76,690 ======== ======== The accompanying notes are an integral part of the financial statements. Page 3
THE BOSTON BEER COMPANY, INC. CONSOLIDATED STATEMENTS OF INCOME (Unaudited) (in thousands, except per share data)
Quarter Ended Nine Months Ended --------------------------- ---------------------------- September 28, September 30, September 28, September 30, 1996 1995 1996 1995 Sales $51,598 $44,512 $160,457 $121,895 Less excise taxes 5,486 4,702 17,145 12,990 _______ _______ ________ ________ Net sales 46,112 39,810 143,312 108,905 Cost of sales 22,901 19,249 71,831 52,615 _______ _______ ________ ________ Gross profit 23,211 20,561 71,481 56,290 Operating expenses: Advertising, promotional and selling expenses 16,907 16,391 50,783 43,408 General and administrative expenses 2,613 1,762 8,956 5,455 _______ _______ _______ _______ Total operating expenses 19,520 18,153 59,739 48,863 _______ _______ _______ _______ Operating income 3,691 2,408 11,742 7,427 Other income (expense): Interest income 522 48 1,455 203 Interest expense (57) (58) (182) (173) Other, net (28) 814 (32) 804 ________ ________ ________ ________ Total other income 437 804 1,241 834 Income before taxes 4,128 3,212 12,983 8,261 Income taxes 1,832 1,384 5,686 3,559 ________ ________ ________ ________ Net income $ 2,296 $ 1,828 $ 7,297 $ 4,702 ======== ======== ======== ======== Earnings per common and common equiv- alent shares $0.11 $0.10 $0.36 $0.26 ======== ======== ======== ======== Weighted average number of common and common equivalent shares 20,427 17,949 20,397 17,949 ======== ======== ======== ======== Pro forma, see Notes 3 and 4. The accompanying notes are an integral part of the financial statements. Page 4
THE BOSTON BEER COMPANY, INC. CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) (in thousands)
Nine months ended ____________________________ September 28, September 30, 1996 1995 Cash flows from operating activities: Net income $ 7,297 $ 8,261 Adjustments to reconcile net income to net cash provided by operating activities: Depreciation and amortization 1,874 1,806 (Gain) loss on disposal of fixed assets - (19) Bad debt 670 100 Stock option compensation expense 132 188 Changes in assets & liabilities: Accounts receivable (5,091) (5,113) Inventory (4,982) (730) Prepaid expenses (202) (406) Other current assets 354 (598) Other assets 169 (703) Accounts payable 7,635 (2,731) Accrued expenses 569 1,508 _______ _________ Total adjustments 1,128 (7,418) _________ _________ Net cash provided by (used for) operating activities 8,425 843 ========= ========= Cash flows from investing activities: Additions to fixed assets (8,549) (1,535) Proceeds on disposal of fixed assets - 45 Purchase of marketable securities (4,286) - Purchases of restricted investments 1,213 (612) Maturities of restricted investments (1,222) 615 _________ _________ Net cash used in investing activities (12,844) (1,487) Cash flows from financing activities: Incentive options 493 - Principal payments on long-term debt (75) (50) Partners' distributions - (5,555) _________ _________ Net cash provided by financing activities 418 (5,605) _________ _________ Net decrease in cash and cash equivalents (4,001) (6,249) Cash and cash equivalents at beginning of period 36,607 7,801 _________ _________ Cash and cash equivalents at end of period $ 32,606 $ 1,552 ========= ========= Net income for nine month period ended September 30, 1995 is pre-tax earnings. See Notes 1 and 3. The accompanying notes are an integral part of the financial statements. Page 5
THE BOSTON BEER COMPANY, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 1. BASIS OF PRESENTATION: The Boston Beer Company, Inc., (the "Company"), is engaged in the business of brewing, marketing and selling beer and ale products. On November 20, 1995, in connection with the initial public offering of the Company's stock effected that date, the non-corporate limited partners of the Boston Beer Company Limited Partnership, (the "Partnership"), transferred their respective partnership interests to the Company and the stockholders of the general partner and corporate limited partners transferred their respective shares of stock in such entities to the Company. In exchange, the transferors received an aggregate of 16,641,740 shares of the Company's common stock on a pro rata basis, based on their then respective percentage equity interests in the Partnership. The aforementioned transactions are collectively referred to hereinafter as the "Recapitalization". The accompanying consolidated financial statements have been prepared by the Company, without audit, in accordance with generally accepted accounting principles for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements and should be read in conjunction with the audited financial statements included in the Company's Annual Report on Form 10-K for the year ended December 31, 1995. The statement of cash flow information for the nine months ended September 30, 1995 does not show the pro forma historical financial information had the Company operated as a corporation during this period. The net income for this period has not been adjusted for estimated income taxes at an effective rate of 43.1%. In the opinion of management, the accompanying unaudited financial statements contain all adjustments, consisting only of those of a normal recurring nature, considered necessary for a fair presentation of the Company's financial position, results of operations and cash flows at the dates and for the periods presented. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year. 2. INVENTORIES: Inventories, which consist principally of hops, bottles, and packaging, are stated at the lower of cost, determined on a first-in, first-out (FIFO) basis, or market. Inventories consist of the following (in thousands): September 28, December 31, 1996 1995 _____________ ____________ Raw materials, principally hops $ 13,137 $ 8,543 Work in process - 518 Finished goods 1,125 219 _____________ ____________ $ 14,262 $ 9,280 ============= ============ Page 6 THE BOSTON BEER COMPANY, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued) 3. INCOME TAXES: The financial statements of the Company for the periods prior to the Recapitalization do not include a provision for income taxes because the taxable income of the Company, up until November 20, 1995, is included in the income tax returns of the Partnership's partners. For informational purposes, the statement of income for the three months ended September 30, 1995 and for the nine months ended September 30, 1995 includes a pro forma income tax provision on taxable income for financial statement purposes using an effective tax rate of 43.1%, which approximates the statutory federal rate plus the statutory state rate net of the federal benefit, plus the effect of non deductible expenses. As of the effective date of the Recapitalization, the Company recognized a $2,788,000 deferred income tax asset reflecting $1,960,000 recorded upon the change in tax status of the entity as required by SFAS 109, a tax benefit of $235,000 for the period from November 21, 1995 to December 31, 1995, and a $593,000 net deferred tax asset of the corporate limited partners recorded upon Recapitalization. Based upon prior earnings history and expected future taxable income, the Company does not believe that a valuation allowance is required for the net deferred tax asset. 4. PRO FORMA EARNINGS PER SHARE: Earnings per share are presented on a pro forma basis for the three months ended September 30, 1995 and the nine months ended September 30, 1995 for comparative purposes with the three months ended September 28, 1996 and the nine months ended September 28, 1996, respectively (see notes 1 and 3 above). Pro forma earnings per share is based on the weighted average number of common and common equivalent shares outstanding during the period, assuming a conversion of partnership units for periods prior to the Recapitalization. In addition, pursuant to the rules of the Securities and Exchange Commission, approximately 965,000 shares have been included in the pro forma share calculation representing distributions in excess of net income. The calculations include approximately 375,000 and 686,000 common equivalent shares for the three months ended September 28, 1996 and September 30, 1995, and 434,000 and 686,000 for the nine months ended September 28, 1996 and September 30, 1995 respectively, using the treasury stock method. Fully diluted earnings per share is not materially different from primary earnings per share. 5. INITIAL PUBLIC OFFERING: On November 20, 1995 the Company completed an initial public offering and sold an aggregate of 3,109,279 shares of Common Stock, of which 990,000 shares were sold for $15.00 per share in a best efforts offering and 2,119,279 shares were sold for $20.00 in an underwritten offering, resulting in net proceeds, after deducting underwriting discounts and expenses, of $49,691,000. Page 7 THE BOSTON BEER COMPANY, INC. Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS The following is a discussion of the financial condition and results of operations of the Company for the nine-month period ended September 28, 1996 as compared to the nine-month period ended September 30, 1995. It should be read in conjunction with the "Consolidated Financial Statements" of the Company and related "Notes to the Financial Statements" included in this Form 10-Q. RESULTS OF OPERATIONS Three Months Ended September 28, 1996 compared to Three Months Ended September 30, 1995. Sales volume increased by 20% from 246,000 barrels in the three months ended September 30, 1995 to 294,000 barrels in the three months ended September 28,1996. Net sales increased by 16% from $39,810,000 in the three month period ended September 30, 1995 to $46,112,000 in the three month period ended September 28, 1996. The net sales percentage increase was lower than the sales volume percentage increase due to the fact that a higher-priced specialty beer was sold during the three months ended September 30, 1995 and not during the three month period ended September 28, 1996. Sales volume reflected continued growth in Samuel Adams Boston Lager and Seasonal beers, and our new brews, Golden Pilsner and Longshot. It is probable that the sales volume during the last quarter of 1996 will not exceed that of the last quarter of 1995 by as large a percentage as that by which the three month period ended September 28, 1996 exceeded the three month period ended September 30, 1995. Gross profit increased by 13% from $20,561,000 in the three months ended September 30, 1995 to $23,211,000 in the three months ended September 28, 1996. Cost of sales increased to 50% of net sales in the three months ended September 28, 1996 from 48% in the three months ended September 30, 1995. This increase was primarily due to increases in raw materials costs, especially malt, freight on inbound material, obsolescence expense, and depreciation (primarily due to the newly purchased Sankey kegs), and a decrease in deposit credits, partially offset by a decrease in raw material costs other than malt due to the absence of a higher cost specialty beer shipped during the third quarter of 1995, and a decrease in packaging design expense. While malt cost increases appear to have stabilized, malt costs are expected to remain at a higher level than in 1995 throughout the remainder of 1996. Advertising, promotional, and selling expenses in total increased by 3% from $16,391,000 in the three months ended September 30, 1995 to $16,907,000 in the three months ended September 28, 1996. This slight increase was primarily attributable to increased promotions, packaging redesign, volume-driven outbound freight, and salaries and related employee benefits due to additional sales force hires, partially offset by a rescheduling of certain media and a decrease in new hire expenses. As a percentage of net sales, total advertising, promotional, and selling expenses decreased from 41% in the three months ended September 30, 1995 to 37% in the three months ended September 28, 1996. General and administrative expenses increased by 48% from $1,762,000 in the three months ended September 30, 1995 to $2,613,000 in the three months ended September 28, 1996. This increase was primarily due to increases in salaries and related employee benefits, increases in legal and consulting Page 8 THE BOSTON BEER COMPANY, INC. Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued) fees, bad debt expense, the leasing of additional office space, and public reporting (in particular, shareholder services). As a percentage of net sales, general and administrative expenses increased from 4% in the three months ended September 30, 1995 to 6% in the three months ended September 28, 1996. Other income (expense) net, for the three months ended September 28, 1996 was $437,000, representing an increase of $440,000 over other income (expense) net, for the three months ended September 30, 1995, before giving effect to the non-recurring income from the sale of certain distribution rights. Total other income (expense) net, for the three months ended Septmeber 30, 1995 was $804,000, including $807,000 from the sale of the distribution rights and ($3,000) from other items. The increase in other income for the three months ended September 28, 1996 is due primarily to interest income earned on the remaining proceeds from the Company's November 1995 sale of shares of its Class A Common Stock. Net income increased by 26% to $2,296,000 in the three months ended September 28, 1996 compared to $1,828,000 in the three months ended September 30, 1995. Excluding the tax effected income generated from the sale of the distribution rights mentioned previously, net income increased by 68% to $2,296,000 in the three months ended September 28, 1996 compared to $1,369,000 in the three months ended September 30, 1995. The combined effective tax rate increased to 44.4% in the three months ended September 28, 1996 compared to 43.1% in the three months ended September 30, 1995, due primarily to higher projected income levels for 1996. Nine Months Ended September 28, 1996 compared to Nine Months Ended September 30, 1995. Sales volume increased by 33% from 688,000 barrels in the first nine months of 1995 to 913,000 barrels in the first nine months of 1996. The year-to-date sales volume of 913,000 for the nine months ended September 28, 1996, includes a 2,000 barrel upward adjustment from the three month period ended June 29, 1996. The revenue associated with this adjustment was correctly reflected in the second quarter 1996 figures previously reported. Net sales increased by 32% from $108,905,000 in first nine months of 1995 to $143,312,000 in the first nine months of 1996. The net sales percentage increase was lower than the sales volume percentage increase due to the fact that a higher-priced specialty beer was sold during the nine month period ended September 30, 1995 and not during the nine month period ended September 28, 1996. Sales volume reflected continued growth in Samuel Adams Boston Lager, Seasonal beers, and the introduction of Golden Pilsner and Longshot beers. During the last three months of 1996, it is probable that the sales volume will not exceed that of the last three months of 1995 by as large a percentage as that by which the nine month period ended September 28, 1996 exceeded the nine month period ended September 30, 1995. Gross profit increased by 27% from $56,290,000 in the first nine months of 1995 to $71,481,000 in the first nine months of 1996. Cost of sales increased to 50% of net sales in the nine months ended September 28, 1996 from 48% in the nine months ended September 30, 1995. This increase was primarily due to increases in raw material costs, especially malt, freight on inbound material, obsolescence expense, and depreciation (primarily due to Page 9 THE BOSTON BEER COMPANY, INC. Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued) the newly purchased Sankey kegs and brewing equipment), and a reduction in used glass credits, partially offset by a decrease in raw material costs, other than malt (primarily due to a higher cost specialty beer shipped during the third quarter of 1995). Malt costs are expected to remain at a higher level than in 1995 throughout the remainder of 1996. Advertising, promotional, and selling expenses in total increased by 17% from $43,408,000 in the first nine months of 1995 to $50,783,000 in the first nine months of 1996. This increase was primarily attributable to increased purchases of point of sales materials, new product development, volume-driven outbound freight and promotions, and salaries and related employee benefits due to additional sales force hires, partially offset by a rescheduling of certain media and a decrease in new hire expenses. As a percentage of net sales, total advertising, promotional, and selling expenses decreased from 40% in the first nine months of 1995 to 35% in the first nine months 1996. General and administrative expenses increased by 64% from $5,455,000 in the first nine months of 1995 to $8,956,000 in the first nine months of 1996. This increase was primarily due to increases in salaries and related employee benefits, increases in consulting due to the installation of new computer software, and increases in legal, accounting, bad debt expense, and public reporting, due to the change from a privately held limited partnership to a publicly held corporation. As a percentage of net sales, general and administrative expenses increased from 5% in the first nine months of 1995 to 6% in the first nine months 1996. Other income (expense) net, increased to $1,241,000 in the first nine months of 1996 compared to $834,000 for the first nine months of 1995. During the third quarter of 1995, the Company sold its distribution rights to a portion of a major metropolitan area. This event resulted in the recognition of approximately $807,000 as other income. Excluding this sale, other income (expense) net, for the nine months ended September 30,1995 would have been $27,000. This would have resulted in a net increase of $1,214,000 from the nine months ended September 30, 1995 to the nine months ended September 28, 1996. This net increase is due primarily to interest earned on the remaining proceeds of the November 1995 sale of common stock. Net income increased by 55% to $7,297,000 in the first nine months of 1996 compared to $4,702,000 in the first nine months of 1995. Excluding the tax effected income generated from the sale of the distribution rights mentioned previously, net income increased by 72% to $7,297,000 in the nine months ended September 28, 1996 compared to $4,241,000 in the nine months ended September 30, 1995. Income taxes increased by $2,127,000. The combined effective tax rate increased to 43.8% in the first nine months of 1996 compared to 43.1% in the first nine months of 1995, due primarily to higher projected income levels for 1996. Liquidity and Capital Resources During the first nine months of 1996, the Company recorded net income of $7,297,000, while net cash provided by operating activities was $8,425,000. This $1,128,000 difference is primarily due to the increase in invemtory, which Page 10 THE BOSTON BEER COMPANY, INC. Item 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued) reflects an increase of glass and packaging material, and the increase in accounts receivable, offset by increases in accounts payable and accrued expenses and a reduction in non-trade receivables. During the first nine months of 1996, the Company used $12,844,000 in investing activities. This primarily reflects the addition to fixed assets for brewery and packaging equipment as well as computer equipment and new business software and the purchase of marketable securities for investment purposes. While, during the first nine months of 1996, the Company borrowed against its revolving line of credit. As of September 28, 1996, the Company had no outstanding net borrowings under the line of credit. The Company believes that working capital as of September 28, 1996 of $46,186,000 (of which 71% is in cash and equivalents) in conjunction with existing lines of credit should be sufficient to meet the Company's operating, capital, and debt service requirements during the remainder of 1996. Page 11 THE BOSTON BEER COMPANY, INC. PART II. OTHER INFORMATION Item 1. LEGAL PROCEEDINGS Not Applicable Item 2. CHANGES IN SECURITIES Not Applicable Item 3. DEFAULTS UPON SENIOR SECURITIES Not Applicable Item 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS Not Applicable Item 5. OTHER INFORMATION Not Applicable Item 6. EXHIBITS AND REPORTS ON FORM 8-K (a) Exhibits The following is a list of exhibits filed as part of this report: Exhibit No. Title 3.1 Articles of Organization (incorporated by reference to Exhibit 3.1 to the Company's Registration Statement No. 33-96162). 3.2 By-Laws of the Company (incorporated by reference to Exhibit 3.2 to the Company's Registration Statement No. 33-96162). 3.3 Restated Articles of Organization of the Company (incorporated by reference to Exhibit 3.3 to the Company's Form 10-K filed on April 1, 1996). 3.4 Amended and Restated By-laws of the Company (incorporated by reference to Exhibit 3.4 to the Company's Form 10-K filed on April 1, 1996). Page 12 THE BOSTON BEER COMPANY, INC. Item 6. EXHIBITS AND REPORTS ON FORM 8-K (continued) 4.1 Form of Class A Common Stock Certificate (incorporated by reference to Exhibit 4.1 to the Company's Registration Statement No. 33-96164). 10.1 Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and Boston Beer Company Limited Partnership (the "Partnership"), dated as of May 2, 1995 (incorporated by reference to Exhibit 10.1 to the Company's Registration Statement No. 33-96162). 10.2 Loan Security and Trust Agreement, dated October 1, 1987, among Massachusetts Industrial Finance Agency, the Partnership and the First National Bank of Boston, as Trustee, as amended (incorporated by reference to Exhibit 10.2 to the Company's Registration Statement No. 33-96164). 10.3 Deferred Compensation Agreement between the Partnership and Alfred W. Rossow, Jr., effective December 1, 1992 (incorporated by reference to Exhibit 10.3 to the Company's Registration Statement No. 33-96162). 10.4 The Boston Beer Company, Inc. Employee Equity Incentive Plan, as adopted effective November 20, 1995 and amended effective February 23, 1996 (incorporated by reference to Exhibit 4.1 to the Company's Registration Statement No. 333-1798). 10.5 Form of Employment Agreement between the Partnership and employees (incorporated by reference to Exhibit 10.5 to the Company's Registration Statement No. 33-96162). 10.6 Services Agreement between The Boston Beer Company, Inc. and Chemical Mellon Shareholder Services, dated as of October 27, 1995 (incorporated by reference to Exhibit 10.6 to the Company's Form 10-K filed on April 1, 1996). 10.7 Form of Indemnification Agreement between the Partnership and certain employees and Advisory Committee members (incorporated by reference to Exhibit 10.7 to the Company's Registration Statement No. 33-96162). 10.8 Stockholder Rights Agreement, dated as of December, 1995, among The Boston Beer Company, Inc. and the initial Stockholders (incorporated by reference to Exhibit 10.8 to the Company's Form 10-K filed on April 1, 1996). + 10.9 Agreement between Boston Brewing Company, Inc. and The Stroh Brewery Company, dated as of January 31, 1994 (incorporated by reference to Exhibit 10.9 to the Company's Registration Statement No. 33-96164). + 10.10 Agreement between Boston Brewing Company, Inc. and the Genesee Brewing Company, dated as of July 25, 1995 (incorporated by reference to Exhibit 10.10 to the Company's Registration Statement No. 33-96164). Page 13 THE BOSTON BEER COMPANY, INC. Item 6. EXHIBITS AND REPORTS ON FORM 8-K (continued) + 10.11 Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc., dated as of February 28, 1989 (incorporated by reference to Exhibit 10.11 to the Company's Registration Statement No. 33-96164). 10.12 Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company, Boston Brewing Company, Inc. and G. Heileman Brewing Company, Inc., dated December 13, 1989 (incorporated by reference to Exhibit 10.13 to the Company's Registration Statement No. 33-96162). + 10.13 Second Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc. dated as of August 3, 1992 (incorporated by reference to Exhibit 10.13 to the Company's Registration Statement No. 33-96164). + 10.14 Third Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc., dated December 1, 1994 (incorporated by reference to Exhibit 10.14 to the Company's Registration Statement No. 33-96164). 10.15 Fourth Amendment to Amended and Restated Agreement between Pittsburgh Brewing Company and Boston Brewing Company, Inc., dated as of April 7, 1995 (incorporated by reference to Exhibit 10.16 to the Company's Registration Statement No. 33-96162). + 10.16 Letter Agreement between Boston Beer Company Limited Partnership and Joseph E. Seagram & Sons, Inc. (incorporated by reference to Exhibit 10.17 to the Company's Registration Statement No. 33-96162). 10.17 Services Agreement and Fee Schedule of Mellon Bank, N.A. Escrow Agent for The Boston Beer Company, Inc., dated as of October 27, 1995 (incorporated by reference to Exhibit 10.17 to the Company's Form 10-K filed on April 1, 1996). 10.18 Amendment to Revolving Credit Agreement between Fleet Bank of Massachusetts, N.A. and the Partnership (incorporated by reference to Exhibit 10.18 to the Company's Form 10-K filed on April 1, 1996). + Portions of this Exhibit have been omitted pursuant to an application for an order declaring confidential treatment filed with the Securities and Exchange Commission. (b) Reports on Form 8-K. Not Applicable. Page 14 THE BOSTON BEER COMPANY, INC. EXHIBIT INDEX Exhibit Number Description of Exhibits 11. Statement Regarding Computation of Net Earnings Per Share Page 15 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Form 10-Q to be signed on its behalf by the undersigned thereunto duly authorized. THE BOSTON BEER COMPANY, INC. (Registrant) Date: 11/13/96 By: C. JAMES KOCH -------------------- ------------------------------------- C. James Koch President, Chief Executive Officer, Clerk and Director (principal executive officer) Date: 11/13/96 By: ALFRED W. ROSSOW, JR. ----------------------- ------------------------------------- Alfred W. Rossow, Jr. Chief Operating Officer, Treasurer, Chief Financial Officer (principal financial and accounting officer) and Director Page 16

Exhibit 11.

                         THE BOSTON BEER COMPANY, INC.
        STATEMENT REGARDING COMPUTATION OF NET EARNINGS PER SHARE
                   (in thousands, except per share data)
                               (Unaudited)
Quarter ended Nine months ended --------------------- -------------------- Sept.28, Sept.30, Sept. 28, Sept. 30, 1996 1995 1996 1995 ---- ---- ---- ---- (Pro (Pro forma) forma) Weighted Average of Common Shares Outstanding 20,051,470 16,991,001 19,963,466 16,991,001 Add: Common equivalent shares representing shares issuable upon conversion of stock options (using the treasury stock method) 375,217 685,511 433,505 685,511 Add: Common equivalent shares per SAB Topic 1B (3) - 272,884 - 272,884 ----------- ----------- ---------- -------- Weighted average number of common and common equivalent shares 20,426,687 17,949,396 20,396,971 17,949,396 =========== =========== =========== ========== Net income $ 2,296 $ 1,828 $ 7,297 $ 4,702 =========== =========== =========== ========== Primary and fully diluted earnings per share $ 0.11 $ 0.10 $ 0.36 $ 0.26 =========== =========== =========== ========== Pro forma, see Note 4 on the accompanying Notes to the Consolidated Financial Statements.
 

5 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BOSTON BEER COMPANY, INC.'S CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF INCOME AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. 1,000 US DOLLAR 9-MOS DEC-31-1996 JAN-1-1996 SEP-28-1996 1.000 32,606 3,875 21,320 808 14,262 74,407 18,239 5,405 92,329 28,221 0 0 0 200 62,108 92,329 160,457 143,312 71,831 131,570 0 0 182 12,983 5,686 11,742 0 0 0 7,297 0.36 0.36 THIS NUMBER INCLUDES 15,869,555 SHARES OF CLASS A STOCK WITH A PAR VALUE OF $159,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF $41,000.